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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

5 Ways Your Nonprofit Can Reach Millennials

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

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  Topics: Marketing Research, Mobile, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0, Trends

Will Nonprofits Take SXSWi By Storm in 2015?

SXSWi is one of the biggest conferences for startups, technologists, and people who have innovative ideas that they think can change the world. But where do nonprofits and cause related startups fit into SXSWi? This year several nonprofits and leaders who are doing innovating work to create social change movements, submitted terrific panels in hopes of carving out a bigger track related to activism.

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  Topics: Social Networking, Marketing Research, Online Fundraising, Technology, Online Organizing, Online Marketing, nptech, Nonprofit Events, Trends

Effective Online Onboarding Strategies

Here is (yet another) compelling reason for your organization to leverage digital channels:  the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels.

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  Topics: Online Fundraising, Online Advocacy, Online Organizing, Online Advertising, Trends

Dear Nonprofits, Be Fearless

This is our final installment of Nonprofit 2.0 keynotes. In the last couple of weeks, we were able to recap Majora Carter and Craig Newmark. And we finally have the workshop session notes up for you to check out.

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  Topics: Online Organizing, nptech, Nonprofit Events, Trends, Nonprofit

Best #14NTC Panels and Parties to Check Out

Every year I look forward to one very special conference - the NTC conference organized by the awesome NTEN team. This years 14NTC conference is packed with incredible parties (including an 80s dance party that I'm co-hosting with Salsa), and the Care2 Impact Prize that recognizes individuals in the nonprofit sector who have made an outstanding impact on the field of online advocacy, online fundraising or both. Then there is the fantastic sessions discussing the best tools nonprofits should use to build websites and online campaigns focused on engagement and raising lots of money.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Technology, Online Organizing, Nonprofit Events, Web 2.0

This is What Nonprofits Need More Than a Facebook Donate Button

Yesterday on Care2’s Frogloop, we discussed the value of Facebook’s new Donate button and its potential impact on nonprofits. If you did not get a chance to read it, I encourage you to, as there are some implications you need to be aware of. For example, since Facebook won't provide donor data to nonprofits this could easily lead to people receiving multiple donation solicitations when they just donated to the organization via Facebook, thus angering supporters, as Rob Manix, one of my colleagues at Rad Campaign stated yesterday.  

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  Topics: Social Networking, Online Organizing, Web 2.0, Trends

Creating a Virtuous Cycle of Engagement For Millennials

While members of the Millennial Generation, now the largest generation in our nation’s history, are widely known for a desire to give back to their communities or be part of large social change movements – the way Millennials define their engagement tends to be very different from the way organizations do. 

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  Topics: Social Networking, Online Organizing, Web 2.0, Trends

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