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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

Spendrise: New Platform Helps You Spur Change Where You Shop

Running the Women Startup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise, a platform for creating positive change everywhere you spend money. Here's how it works.

1. Start a Pledge
You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in. The change could be asking the business to go solar, to provide sick days to its employees, or any number of ideas! It's free to pledge, and your purchase only happens if the campaign succeeds.

2. Share the Pledge
The more people that pledge to spend to see the pledge implemented, the more likely a business agrees to make the change. Spread the word and see the pledges grow!

3. Pledge Fulfilled
The campaign creator brings all the pledges to the business to decide. If the business accepts, your pledge becomes a giftcard, and your dollars helped make real change! If not, no worries, your pledge expires and you keep your money.

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  Topics: Social Networking, Online Advocacy, Online Marketing, Trends, Nonprofit

How to Double Online Giving in Six Months

More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized for donations? And what are some basic fundraising tips to integrate if your nonprofit is just starting out on its online fundraising journey?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

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  Topics: Online Fundraising, Online Marketing, Lead Generation

Four Classic Storylines for Nonprofit Storytelling

  What’s the big deal about storytelling?

Storytelling matters because it shapes movements and defines the success of your nonprofit. But you're probably thinking, “I don’t have a sexy story” or “I don’t know how to tell a story”. You may have even tried to use storytelling at your nonprofit but it didn’t get much traction.

We believe that nonprofits and social good projects have an unlimited potential in using stories because you make this world a better place. It’s actually easier than you think to create a compelling story. You have all the building blocks for an effective story, but how do you get the put them together?

Look at the fairy tales, fireside stories, and your favorite Hollywood movies. There are storylines that every popular story follows. Guess what? They drive donations as well.

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  Topics: Social Networking, Online Fundraising, Online Marketing

So long Frogloop, Hello Care2’s Digital Engagement Blog

 So long sweet frogloop.com. On your 9th birthday, you have passed your right of  passage and deserve a new name – Care2’s Digital Engagement Blog.

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  Topics: Online Marketing, Blogging, Trends, Nonprofit

3 Resolutions Every Nonprofit Should Aim For in January

I love year-end planning. It forces me to reflect on what worked this past year and what didn't. While many nonprofit practitioners are setting personal resolutions at this time of year, I think it's equally important that nonprofits set resolutions too. Here are three that are at the top of my list. Join me and kick them off in early January.

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  Topics: Online Fundraising, Online Advocacy, Online Marketing

How To Tell Stories With Purpose

Every new nonprofit I work with at Rad Campaign always tell me how they want their new website to do a better job of telling stories. They are usually in a terrific position to tell incredibly inspiring stories, but they don't have the resources or the time to craft them. Could a new site called Hatch help nonprofits get over their storytelling hump? 

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  Topics: Online Marketing, Trends, Nonprofit

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