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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Why Millennials Are One of Your Best Audiences

 Millennials have been pigeonholed as being lazy, but when it comes to social justice issues, Millennials are quite passionate about causes and donate money to the issues they support. With all these mixed messages, how can your nonprofit really dig in and learn what Millennials need, and how to reach them? Or maybe you’re reading this as a Millennial who’s working at or running a nonprofit, and want to know how to reach your own generation most effectively?

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  Topics: Online Fundraising, Volunteering, Lead Generation

Four Classic Storylines for Nonprofit Storytelling

  What’s the big deal about storytelling?

Storytelling matters because it shapes movements and defines the success of your nonprofit. But you're probably thinking, “I don’t have a sexy story” or “I don’t know how to tell a story”. You may have even tried to use storytelling at your nonprofit but it didn’t get much traction.

We believe that nonprofits and social good projects have an unlimited potential in using stories because you make this world a better place. It’s actually easier than you think to create a compelling story. You have all the building blocks for an effective story, but how do you get the put them together?

Look at the fairy tales, fireside stories, and your favorite Hollywood movies. There are storylines that every popular story follows. Guess what? They drive donations as well.

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  Topics: Social Networking, Online Fundraising, Online Marketing

Donations To Charities Increase 7 Percent

 Two thirds of American’s give to charity every year. In 2014 charities raised over $358 billion, a 7 percent increase, according to a new report by Giving USA. The report says this is the most amount of money that has been raised for charities in the last 60 years. About $255 billion was raised from individual donors, a 5.7 percent increase.

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  Topics: Online Fundraising

How to Create a Tribe for Your Nonprofit

  

What is a Tribe?

A tribe is a group of people that includes many families and relatives who have the same language, customs, and beliefs.

A tribe is more than just a group of people, it is a community.

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  Topics: Social Networking, Online Fundraising

Big News: Startup Challenge to Fund & Showcase Social Impact Ventures By Women

How do we disrupt the nonprofit sector? I’ve talked about the dire need for nonprofits to innovate over the years on Frogloop. Why? Because there are over 1.5 million nonprofits in the US that are working in similar issue areas and trying to address global warming, poverty, the gender pay gap, affordable healthcare, education, etc.

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  Topics: Social Networking, Online Fundraising, Technology, crowdfunding, Conferences, Nonprofit Events, Web 2.0, Trends

Why You Should Crowdfund for Your Nonprofit

Crowdfunding is a great tool to raise money and engage your audience and your donors. And, it might be surprising but it's even effective in engaging and retaining new donors. If that's not enough to get you out there crowdfunding right now, we've got more...

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  Topics: Online Fundraising

Is the Humans of New York Community Every Nonprofit's Dream?

Good fundraising can make or break any nonprofit, but what makes truly good fundraising? One of the most important factors for success is a highly engaged community who is extremely passionate about your mission. Humans of New York (HONY) is an amazing example of how building an engaged community inspires people to rally together and raise money for an issue they are moved by.

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  Topics: Social Networking, Online Fundraising, Web 2.0

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