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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How To Fundraise Like A Rockstar: Tips From Nonprofits Doing It Right

report, commissioned by the Evelyn and Walter Haas, Jr. Fund, was just released to address chronic nonprofit fundraising challenges. They conducted the survey through the lens of the following questions:

  • What if the real answers to nonprofits’ fundraising challenges were already solved by others?
  • What if we could identify and capture the stories of organizations that are uniquely successful in their fundraising?
  • What if we could learn from these organizations what’s working—not so we can copy their strategies and tactics but so we can get a better sense of the beliefs, values and organizational cultures that create the conditions for fundraising success?

In addition to reviewing nonprofits' individual fundraising performance over the last three years, the report includles in-depth interviews with staff, board, and donors to really dig into the intricacies of their successes. 

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  Topics: Online Fundraising, Nonprofit

How Political Giving Impacts Nonprofit Donations

A lot of nonprofits question how big election years will impact their fundraising, especially if they are not a C4 or a PAC. They worry that donors will prioritize candidate donations over their nonprofit. A new report by Blackbaud shows that this assumption may be wrong. During the 2012 elections, data showed that political donors tracked by the Federal Election Commission gave more to nonprofit organizations in 2012 than they did in 2011. Another words many donors are happy to support both political candidates and nonprofits. 

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  Topics: Online Fundraising, Trends

Webinar: The Overachiever's Guide to Year-End Fundraising

 Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies.

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  Topics: Online Fundraising

Three Apps to Reach Generation Z

I don't have to tell you that advocates and donors are the heart of your organization. You would not survive without them. What are you doing to recruit younger demographics such as those who are 18-22, the people who will be funding your organization in the future? Unfortunately, most nonprofits don't spend enough time or resources cultivating young people, despite the fact that Generation Z will comprise 40% of consumers by 2020. 

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  Topics: Online Fundraising, Online Advocacy, Awards

How to Double Online Giving in Six Months

More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized for donations? And what are some basic fundraising tips to integrate if your nonprofit is just starting out on its online fundraising journey?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

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  Topics: Online Fundraising, Online Marketing, Lead Generation

Big News: Nominations Now Open For the 2016 Care2 Impact Prize

Update: Thanks for all of your nominations. Vote for one of the amazing finalists here.

The finalists include:

Colorlines: Justice for Sandra Bland

Race Forward advances racial justice through research, media, and practice. Their tireless reporting and direct calls to action through the Colorlines site mobilized thousands and generated sustained media coverage of questions of race, gender and the use of force by police. Their reporting on the Sandra Bland case brought nationwide attention to her cause.

Covenant House International: Not a Game

"Not a Game" is an advocacy campaign designed to help constituents learn about the shocking sex trafficking of minors that takes place around major sporting events. The campaign drives visitors to sign a petition to the Attorney Generals, share the site and its graphic content, and join a Thunderclap campaign. A large portion of advocates from last year's "Not a Game" campaign lent their voice to the passage of 12 critically important anti-trafficking bills in 2015. 

Oxfam America: Lives on the Line - The Human Cost of Chicken

Oxfam created a comprehensive storytelling platform about poultry workers to drive meaningful change in three areas of worker treatment: compensation, health and safety in the workplace, and workplace discrimination and harassment. Signs of progress include pay increases for workers, a new OSHA program to monitor worker saftey, and support from 15 members of Congress. 

WWF: End Elephant Slaughter - Save Their Ivory Tusks

In June of 2015, WWF co-hosted the Ivory Crush in New York’s Times Square alongside the US Fish and Wildlife Service, and invited a select group of WWF activists to band together in support, both in person and via live stream. 

Fight for $15

This extraordinary combination of field organizing and online mobilization has secured real wage gains for tens of thousands of working people in New York, Los Angeles and cities across the country and spur actions from major employers like Walmart to begin to address low wages for service workers.

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Exciting news. Care2 just launched their annual Care2 Impact Prize to honor achievements in the nonprofit sector. Today's the start of the nomination process to select the winner of the seventh annual Care2 Impact Prize, which recognizes a campaign or initiative in the charity sector that has made an outstanding impact on the field of online advocacy, online fundraising or both. 

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  Topics: Online Fundraising, Online Advocacy, Awards

The Truth About Nonprofit Online Fundraising in 2015

The stats are in, and end-of-year online fundraising was an amazing success for several organizations in the nonprofit sector. Over at our agency Rad Campaign, our clients beat their fundraising projections between 40% to 70%. M+R surveyed 22 of their clients and saw great growth as well. We’ve dug through the data and have boiled it down for you.

More money was raised online. Overall, nonprofits raised more money online in December 2015 vs. 2014. $9M more was raised, a 10% increase.

#GivingTuesday is still going strong, but it’s not enough. The first Tuesday in December typically marks the beginning of year-end fundraising, and 2015 was no exception. The median group in M+R’s study saw a 79% increase in giving compared to 2014. Even though giving was up, #GivingTuesday still only accounted for 3% of all online revenue raised in December, so don’t put all of your eggs in #GivingTuesday’s basket.

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  Topics: Online Fundraising

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