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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Nonprofits Should Define Success


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  Topics: Online Fundraising, Online Advocacy, nptech

5 Killer Mistakes Nonprofits Make in Crowdfunding Campaigns

Today, crowdfunding is a viable fundraising method that can be successfully utilized by nonprofit organizations as well as individuals. Put simply, crowdfunding relies on an online software platform that allows individuals, organizations and companies to make donations with a simple click of the mouse. When crowdfunding campaigns are run correctly, nonprofits see their fundraising results catapult far beyond old-school techniques. However, successful crowdfunding campaigns require far more than just setting up a page and asking for money. Here are some missteps that organizations must watch out for when it comes to conducting crowdfunding campaigns.

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  Topics: Social Networking, Online Fundraising

Don’t Fake Your Fundraising Campaign

 With year-end fundraising season upon us, it’s time to pull out the best tools from our toolbox to raise the most money. Year-end fundraising is one of the most important times for nonprofits because it brings in the most amount of money. 

Do you have all of your year-end fundraising campaigns geared up and ready to go? If not, you need to start planning ASAP. Check out some of the great data from the Abila 2015 Fundraising Advisor Benchmark Report. You can download the whole report here and check out the highlights below. Plus we have added our own tips based on industry best practices. The data will arm you with the information you need to develop successful year-end campaigns.

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  Topics: Social Networking, Online Fundraising

Why Your Nonprofit Should Use the Facebook Donate Button

 Drumroll, please… Facebook recently rolled out their Donate button for nonprofit pages. Previously the donate button was in beta and only a few selected nonprofits had access to it The Donate button links to your website’s donation page, and all gifts will be processed through your processing system. While your nonrprofit should not expect to raise millions of dollars with this new feature, it's definitely something nonprofits should be taking advantage of.

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  Topics: Social Networking, Online Fundraising

5 Ways to Prep for the Best End of Year Fundraising Yet

 It’s almost October, and it’s time to begin figuring out your end of year fundraising plan if you haven’t already.

  1. Prep now for #GivingTuesday! Giving Tuesday launches on December 1, and they’re already prepping with webinars and events to get you prepared to raise the most amount of money. While Black Friday has been dropping in sales year over year, #GivingTuesday has been raising more money each year. This is a great way for your organization to join a movement that shines a light on the importance of charitable giving.

  2. Make sure your donate button stands out. Make giving on your website easy. Users should not go to your website and spend more than 5 seconds trying to find your donate button. One of the strategies we have been testing and finding success with at our web agency Rad Campaign is having a “quick donate” button at the top of your site on every page. When a user moves their mouse over the donate button it expands with a form field to donate a specific dollar amount. We have seen organizations double their online donations on key pages with this strategy. Test it on your nonprofit site and let us know the results in the comments. 

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  Topics: Online Fundraising

Is Your Nonprofit's Content Effective?

 Are Google Analytics your best friend? Does data that gives you insight into your fundraising and advocacy strategy make you happy? If not, they should be. Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns.

Recently General Assembly and HubSpot teamed up to generate a report to fill you in on all the important metrics: Introduction to Inbound Marketing Analytics and the Key Metrics Your Executives Want To See.

They cover what your analytics should look like, and what exactly you should be measuring.

But you also don’t have to be metric-savvy before diving into the report. All the lingo is clearly laid out and defined:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

Tips to Connect with Millennials

 A couple of weeks ago, we talked about why millennials are one of your best audiences. Today we are digging a little deeper into some of the great research from The Millennial Impact Project about how to better connect with millennials. 

The Millennial Impact Project released their Top 100 data points based on 6 years of millennial cause and workplace engagement research. This data will help your nonprofit better involve the next generation in your fundraising campaigns, volunteer projects, cause initiatives, and programming. Here’s a highlight of the top findings:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

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