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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

4 Ways To Diversify Your Fundraising

Does your nonprofit rely one type of fundraising to bring in revenue or is it diversified? For example, a diverse fundraising program would include direct mail, telemarketing, foundation grants, online fundraising through email appeals, your website, social media, etc. Crowdfunding and Giving Days can be helpful too. In fact, we just shared 12 Giving Day tips you should know. 

If you feel that your nonprofit can do a better job of disversifying its fundraising check out this infographic, which digs into where money is coming from, how it's being donated, and the importance of providing a variety of options for people to give.

We've pulled out 4 key points that will help your nonprofit to fundraise even better:

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  Topics: Online Fundraising, Digital Strategy

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump

Donald Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this.

via GIPHY

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  Topics: Email Marketing, Social Networking, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

4 Easy Ways Your Nonprofit Can Use Pokémon GO to Engage People

Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.

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  Topics: Mobile, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

How This Welcome Series Toolkit Will Spur Your Supporters To Donate

Why is a Welcome Series so important for nonprofits to engage donors? 

Care2 recently released a Welcome Series Toolkit to help you navigate the important first steps in engaging potential donors for your nonprofit.

A Welcome Series is a series of emails to welcome a new email subscriber to your organization. Developing a three-part email series is a pretty solid choice, and that’s what we’ll focus on for your standard Welcome Series. A welcome email may be the single most important email you send, because it is the first impression your new potential donor will have communicating with your organization. Additionally, welcome emails are four times more likely to be opened and five times more likely to get click throughs.

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  Topics: Email Marketing, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

Is Facebook’s One-Click Donate Button a Game Changer?

Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your  organizational FB page. 

Here’s how the one-click donate button works once it’s integrated on your Facebook page.
When a donor clicks on the donate button they will get a popup with donation amounts (it's customizable by the nonprofit), and if the donors credit card is already stored in FB, they click one button to make the donation. There is also an opt-in for donors on FB to receive more info from the nonprofit. If you’re nonprofit is interested in learning more about this new donate feature, here's a webinar that covers the basics.

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  Topics: Social Networking, Online Fundraising, nptech, Trends, Nonprofit

How To Fundraise Like A Rockstar: Tips From Nonprofits Doing It Right

report, commissioned by the Evelyn and Walter Haas, Jr. Fund, was just released to address chronic nonprofit fundraising challenges. They conducted the survey through the lens of the following questions:

  • What if the real answers to nonprofits’ fundraising challenges were already solved by others?
  • What if we could identify and capture the stories of organizations that are uniquely successful in their fundraising?
  • What if we could learn from these organizations what’s working—not so we can copy their strategies and tactics but so we can get a better sense of the beliefs, values and organizational cultures that create the conditions for fundraising success?

In addition to reviewing nonprofits' individual fundraising performance over the last three years, the report includles in-depth interviews with staff, board, and donors to really dig into the intricacies of their successes. 

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  Topics: Online Fundraising, Nonprofit

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