Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.
Why is a Welcome Series so important for nonprofits to engage donors?
Care2 recently released a Welcome Series Toolkit to help you navigate the important first steps in engaging potential donors for your nonprofit.
A Welcome Series is a series of emails to welcome a new email subscriber to your organization. Developing a three-part email series is a pretty solid choice, and that’s what we’ll focus on for your standard Welcome Series. A welcome email may be the single most important email you send, because it is the first impression your new potential donor will have communicating with your organization. Additionally, welcome emails are four times more likely to be opened and five times more likely to get click throughs.
Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your organizational FB page.
Here’s how the one-click donate button works once it’s integrated on your Facebook page.
When a donor clicks on the donate button they will get a popup with donation amounts (it's customizable by the nonprofit), and if the donors credit card is already stored in FB, they click one button to make the donation. There is also an opt-in for donors on FB to receive more info from the nonprofit. If you’re nonprofit is interested in learning more about this new donate feature, here's a webinar that covers the basics.
A report, commissioned by the Evelyn and Walter Haas, Jr. Fund, was just released to address chronic nonprofit fundraising challenges. They conducted the survey through the lens of the following questions:
In addition to reviewing nonprofits' individual fundraising performance over the last three years, the report includles in-depth interviews with staff, board, and donors to really dig into the intricacies of their successes.
A lot of nonprofits question how big election years will impact their fundraising, especially if they are not a C4 or a PAC. They worry that donors will prioritize candidate donations over their nonprofit. A new report by Blackbaud shows that this assumption may be wrong. During the 2012 elections, data showed that political donors tracked by the Federal Election Commission gave more to nonprofit organizations in 2012 than they did in 2011. Another words many donors are happy to support both political candidates and nonprofits.
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies.
Topics: Online Fundraising