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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Tips to Connect with Millennials

 A couple of weeks ago, we talked about why millennials are one of your best audiences. Today we are digging a little deeper into some of the great research from The Millennial Impact Project about how to better connect with millennials. 



The Millennial Impact Project released their Top 100 data points based on 6 years of millennial cause and workplace engagement research. This data will help your nonprofit better involve the next generation in your fundraising campaigns, volunteer projects, cause initiatives, and programming. Here’s a highlight of the top findings:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

3 Steps to Launch a Peer-to-Peer Fundraising Campaign

 What does it take to launch a successful peer to peer fundraising campaign?

Well, all it takes is a trip down memory lane! Whether it was selling chocolate to raise money for the school field trip, gift wrap for the year-end events, a bake sale for charity, or any other number of childhood fundraising activities, you can recall a time when you desperately wanted to raise the money for something, and you called on your friends and family to help.

That is called peer-to-peer fundraising, and that means you already know what peer-to-peer fundraising entails: reaching out to your friends and family. This time around, however, it’s your family of supporters you’ll be engaging and it’s their friends (or networks) that will become your donors.

To launch this kind of campaign effectively, there are a few strategies that 

you’ll want to implement that can turn the basic fundraising principles behind selling girl scout cookies into a polished campaign that can raise thousands in funds for your nonprofit.

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  Topics: Social Networking, Online Fundraising, crowdfunding

Online Donations Rise in 2015

 What goes down must come up, right?

Okay, maybe that’s not the saying, but that’s what is happening with charitable giving trends right now. The Blackbaud Index just released the newest giving data through June 2015.

We’ve pulled together the stats to keep you in the loop:

  • Overall charitable giving decreased 0.5% for the 3 months ending June 2015, compared to the same period a year earlier (based on data from 5,170 charities that raised more than $17 billion in the prior 12 months).

  • Online giving grew a significant 13.8% in the same 3-month period, compared to the same period a year earlier (based on 3,786 charities that raised over $2 billion online in the prior 12 months).
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  Topics: Online Fundraising

Why Millennials Are One of Your Best Audiences

 Millennials have been pigeonholed as being lazy, but when it comes to social justice issues, Millennials are quite passionate about causes and donate money to the issues they support. With all these mixed messages, how can your nonprofit really dig in and learn what Millennials need, and how to reach them? Or maybe you’re reading this as a Millennial who’s working at or running a nonprofit, and want to know how to reach your own generation most effectively?

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  Topics: Online Fundraising, Volunteering, Lead Generation

Four Classic Storylines for Nonprofit Storytelling

  What’s the big deal about storytelling?

Storytelling matters because it shapes movements and defines the success of your nonprofit. But you're probably thinking, “I don’t have a sexy story” or “I don’t know how to tell a story”. You may have even tried to use storytelling at your nonprofit but it didn’t get much traction.

We believe that nonprofits and social good projects have an unlimited potential in using stories because you make this world a better place. It’s actually easier than you think to create a compelling story. You have all the building blocks for an effective story, but how do you get the put them together?

Look at the fairy tales, fireside stories, and your favorite Hollywood movies. There are storylines that every popular story follows. Guess what? They drive donations as well.

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  Topics: Social Networking, Online Fundraising, Online Marketing

Donations To Charities Increase 7 Percent

 Two thirds of American’s give to charity every year. In 2014 charities raised over $358 billion, a 7 percent increase, according to a new report by Giving USA. The report says this is the most amount of money that has been raised for charities in the last 60 years. About $255 billion was raised from individual donors, a 5.7 percent increase.

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  Topics: Online Fundraising

How to Create a Tribe for Your Nonprofit

  

What is a Tribe?

A tribe is a group of people that includes many families and relatives who have the same language, customs, and beliefs.

A tribe is more than just a group of people, it is a community.

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  Topics: Social Networking, Online Fundraising

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