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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Nonprofits Should Define Success


 Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change.

While nonprofits may not be able to solve these problems in our lifetime, we must be able to show impact and show degrees of success with our advocates and donors. We also need to engage the public at-large on these critical issues and illustrate how we are moving the needle.

How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand?

The Big Picture 

From an advocacy perspective a nonprofit must look at the big picture and overarching goal. For example, is your nonprofit meeting any part of its mission of solving the problem you are fighting?

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  Topics: Online Fundraising, Online Advocacy, nptech

Is Your Nonprofit's Content Effective?

 Are Google Analytics your best friend? Does data that gives you insight into your fundraising and advocacy strategy make you happy? If not, they should be. Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns.

Recently General Assembly and HubSpot teamed up to generate a report to fill you in on all the important metrics: Introduction to Inbound Marketing Analytics and the Key Metrics Your Executives Want To See.

They cover what your analytics should look like, and what exactly you should be measuring.

But you also don’t have to be metric-savvy before diving into the report. All the lingo is clearly laid out and defined:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

Tips to Connect with Millennials

 A couple of weeks ago, we talked about why millennials are one of your best audiences. Today we are digging a little deeper into some of the great research from The Millennial Impact Project about how to better connect with millennials. 

The Millennial Impact Project released their Top 100 data points based on 6 years of millennial cause and workplace engagement research. This data will help your nonprofit better involve the next generation in your fundraising campaigns, volunteer projects, cause initiatives, and programming. Here’s a highlight of the top findings:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

3 Resolutions Every Nonprofit Should Aim For in January

I love year-end planning. It forces me to reflect on what worked this past year and what didn't. While many nonprofit practitioners are setting personal resolutions at this time of year, I think it's equally important that nonprofits set resolutions too. Here are three that are at the top of my list. Join me and kick them off in early January.

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  Topics: Online Fundraising, Online Advocacy, Online Marketing

Scary Tactic Emails

I have always loved Halloween. Haunted houses, a full moon, and starry nights.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy

Is SEO Dying, Or Do You Just Need to Revitalize Your Content?

SEO certainly has its critics. Some call it snake oil. But SEO is critical to your website, online advocacy, and online fundraising.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Online Marketing, SEO, Web 2.0

So you want to get into online advocacy?

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  Topics: Online Advocacy

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