Are Google Analytics your best friend? Does data that gives you insight into your fundraising and advocacy strategy make you happy? If not, they should be. Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns.
Recently General Assembly and HubSpot teamed up to generate a report to fill you in on all the important metrics: Introduction to Inbound Marketing Analytics and the Key Metrics Your Executives Want To See.
They cover what your analytics should look like, and what exactly you should be measuring.
But you also don’t have to be metric-savvy before diving into the report. All the lingo is clearly laid out and defined: