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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

3 Resolutions Every Nonprofit Should Aim For in January

I love year-end planning. It forces me to reflect on what worked this past year and what didn't. While many nonprofit practitioners are setting personal resolutions at this time of year, I think it's equally important that nonprofits set resolutions too. Here are three that are at the top of my list. Join me and kick them off in early January.

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  Topics: Online Fundraising, Online Advocacy, Online Marketing

Scary Tactic Emails

I have always loved Halloween. Haunted houses, a full moon, and starry nights.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy

Is SEO Dying, Or Do You Just Need to Revitalize Your Content?

SEO certainly has its critics. Some call it snake oil. But SEO is critical to your website, online advocacy, and online fundraising.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Online Marketing, SEO, Web 2.0

So you want to get into online advocacy?

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  Topics: Online Advocacy

Need-to-Know Data about Generational Characteristics

We're getting closer to year-end fundraising. As your plans are coming together, you will want to hone in on the experiences and needs of your target audiences.

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  Topics: Marketing Research, Online Fundraising, Online Advocacy, Trends

5 Ways Your Nonprofit Can Reach Millennials

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

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  Topics: Marketing Research, Mobile, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0, Trends

Are Memes Really Just Slacktivism?

New memes get started everyday. Some stick and go “viral” while others just get shared with a small community of friends, and some go nowhere. Remember the Facebook meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. After some research, it turns out that this meme was started in December of 2009 in Canada. Here’s the original meme:

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  Topics: Online Fundraising, Online Advocacy, Online Marketing

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