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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Three Apps to Reach Generation Z

I don't have to tell you that advocates and donors are the heart of your organization. You would not survive without them. What are you doing to recruit younger demographics such as those who are 18-22, the people who will be funding your organization in the future? Unfortunately, most nonprofits don't spend enough time or resources cultivating young people, despite the fact that Generation Z will comprise 40% of consumers by 2020. 

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  Topics: Online Fundraising, Online Advocacy, Awards

Care2 Launches Hyper-Local Petitions to Empower Activists

Big news for the activist community. Care2 just rolled out a first-of-its-kind localized petition platform for its 33 million-member network for good.

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  Topics: Online Advocacy

Big News: Nominations Now Open For the 2016 Care2 Impact Prize

Update: Thanks for all of your nominations. Vote for one of the amazing finalists here.

The finalists include:

Colorlines: Justice for Sandra Bland

Race Forward advances racial justice through research, media, and practice. Their tireless reporting and direct calls to action through the Colorlines site mobilized thousands and generated sustained media coverage of questions of race, gender and the use of force by police. Their reporting on the Sandra Bland case brought nationwide attention to her cause.

Covenant House International: Not a Game

"Not a Game" is an advocacy campaign designed to help constituents learn about the shocking sex trafficking of minors that takes place around major sporting events. The campaign drives visitors to sign a petition to the Attorney Generals, share the site and its graphic content, and join a Thunderclap campaign. A large portion of advocates from last year's "Not a Game" campaign lent their voice to the passage of 12 critically important anti-trafficking bills in 2015. 

Oxfam America: Lives on the Line - The Human Cost of Chicken

Oxfam created a comprehensive storytelling platform about poultry workers to drive meaningful change in three areas of worker treatment: compensation, health and safety in the workplace, and workplace discrimination and harassment. Signs of progress include pay increases for workers, a new OSHA program to monitor worker saftey, and support from 15 members of Congress. 

WWF: End Elephant Slaughter - Save Their Ivory Tusks

In June of 2015, WWF co-hosted the Ivory Crush in New York’s Times Square alongside the US Fish and Wildlife Service, and invited a select group of WWF activists to band together in support, both in person and via live stream. 

Fight for $15

This extraordinary combination of field organizing and online mobilization has secured real wage gains for tens of thousands of working people in New York, Los Angeles and cities across the country and spur actions from major employers like Walmart to begin to address low wages for service workers.

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Exciting news. Care2 just launched their annual Care2 Impact Prize to honor achievements in the nonprofit sector. Today's the start of the nomination process to select the winner of the seventh annual Care2 Impact Prize, which recognizes a campaign or initiative in the charity sector that has made an outstanding impact on the field of online advocacy, online fundraising or both. 

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  Topics: Online Fundraising, Online Advocacy, Awards

Four Tips for Nonprofits to Stay Relevant in 2016

A few days ago Ev Williams, one of the cofounders of Twitter and the CEO of Medium said the future of media lies in platforms like Twitter, Facebook, and Medium. “There’s going to be a convergence of distribution points for media,” Williams said. “And it’s going to make less and less sense to publish on the Web.”

Of course social media giant founders like Williams and Mark Zuckerberg, founder of Facebook, would like to see this convergence happen, as it would greatly benefit their platforms.

Facebook has been aggressive in this convergence strategy from their acquisitions of other platforms like Instagram to their consistent roll out of new features such as the recent interest-specific news feeds. Facebook is testing this new feature, which allows people to customize their feeds by categorized topics and sub-categories. The goal? To get users to stay on Facebook for longer periods of time and engaged with their customized news feeds.

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  Topics: Online Fundraising, Online Advocacy, nptech

The Power of Images: Care2’s guide to choosing the best images for your campaign

As communicators, we are passionate about the work of our organizations. We dedicate time to crafting the right message, honing our target audience, and getting the message out.

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  Topics: Online Fundraising, Online Advocacy, nptech

Three Last Minute Tips for #GivingTuesday

Year-end fundraising has begun! As you know the month of December is the biggest revenue generator for the nonprofit sector. Just in case you were thinking of skipping #GivingTuesday here’s three easy tips to leverage this collective day of giving and action.

You don’t need to reinvent the wheel to raise even more money on this day. Use the campaigns you are already engaged in to send an appeal on #GivingTuesday and promote it on social media.

1. Show Impact:

Set a realistic fundraising goal and tie it to tangible impact. For example, if your organization were a soup kitchen, you could frame this as “for every $20 you donate, we will be able to feed another 20 people at our soup kitchen tonight.” Connect donations to helping individuals, a critical project, or program. 

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  Topics: Online Fundraising, Online Advocacy, nptech

How Nonprofits Should Define Success

Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change.

While nonprofits may not be able to solve these problems in our lifetime, we must be able to show impact and show degrees of success with our advocates and donors. We also need to engage the public at-large on these critical issues and illustrate how we are moving the needle.

How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand?

The Big Picture 

From an advocacy perspective a nonprofit must look at the big picture and overarching goal. For example, is your nonprofit meeting any part of its mission of solving the problem you are fighting?

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  Topics: Online Fundraising, Online Advocacy, nptech

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