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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Nonprofits and New Blood

Acquisition is critical to your organization’s success.  You need to continually be on the look out for new donors, members, advocates and volunteers. These folks will provide the dollars, labor and voices that you need to change the world.

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  Topics: Online Marketing, Online Advertising, Lead Generation

Tough Times at Your Nonprofit? Don't Cut Back - Expand!

Even in tough times, nonprofits need to expand their outreach. Why? Because it’s likely to be both cheaper and more effective in a down economy than in one that’s growing.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Online Organizing, Online Marketing, Online Advertising, Web 2.0

10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

WOMM (word of mouth marketing) and earned media should be key components of any communications plan to market your nonprofit’s website. If your nonprofit is not taking advantage of free tools like Add This, a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause, then your nonprofit is missing out on some big marketing opportunities.

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  Topics: Social Networking, Online Marketing, Online Advertising, Web 2.0

Five Symptoms that May Indicate that your Nonprofit Is Suffering from List Decay

Symptom 1: Churn rates are above 19% annually.

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  Topics: Email Marketing, Online Fundraising, Online Advocacy, Online Organizing, Online Advertising

Nuts and Bolts of Online Advertising

Nonprofit professionals who work in online advocacy and web management often wear several hats. They are the “go to” person to write and send out action alerts, analyze results and trends, fix website errors as well as market the organization’s websites and grow their email lists. But navigating the online advertising world can be terribly confusing and filled with terms like CPM and ROS that make many of us say “huh?” Below is a list of the most commonly used online advertising terms and their associated definitions. The next time your boss asks you to coordinate an ad buy for an upcoming campaign; you will have the nuts and bolts nailed down.

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  Topics: Online Marketing, Online Advertising, Trends

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