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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Your Nonprofit Can Rock Instagram

 Instagram is becoming more and more popular. Just take a look at the stats:

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  Topics: Nonprofit Events

Can Apps and Social Media Help Fight Injustice?

I was scrolling through my Instagram feed this morning, and a friend of mine posted a blackout photo, alongside a note about her anger, her hurt, and her responsibility toward Charleston.

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  Topics: Nonprofit Events

Is There A Correlation Between Paid Marketing and Donations?

Last week, we updated you about why tracking your nonprofit’s growth can make or break you. We supported our claim with the recently released 2015 M+R Benchmarks Study that featured stats from 84 nonprofits. We promised a follow up with highlighted findings on website engagement. We’re here to deliver!!

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  Topics: Nonprofit Events

Why Tracking Your Nonprofit's Growth Can Make or Break You

Fundraising, fundraising, fundraising. It might get tiring to hear, but fundraising’s a critical component of the lifespan of a nonprofit. The 2015 M+R Benchmarks Study was recently released, and the stats are in. 84 nonprofits participated to compile the numbers about email, web, and social media.

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  Topics: Nonprofit Events

Big News: Startup Challenge to Fund & Showcase Social Impact Ventures By Women

How do we disrupt the nonprofit sector? I’ve talked about the dire need for nonprofits to innovate over the years on Frogloop. Why? Because there are over 1.5 million nonprofits in the US that are working in similar issue areas and trying to address global warming, poverty, the gender pay gap, affordable healthcare, education, etc.

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  Topics: Social Networking, Online Fundraising, Technology, crowdfunding, Conferences, Nonprofit Events, Web 2.0, Trends

Awesome Sessions and Events to Supercharge Your #15NTC

The Nonprofit Technology Conference holds a special place in my heart and my calendar. This year, #15NTC brings the party to Austin, TX. Besides an agenda that's chock-full of fun parties, juicy sessions, and inspiring speakers, NTC is also a chance to reconnect with colleagues, meet other professionals, techies, and organizers in your movement and network.

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  Topics: Nonprofit Events

42% of Donors to Crowdfunding Campaigns Are Ages 55-74

Crowfunding campaigns to support nonprofits have experienced significant growth over the last few years. Nonprofits aren't just raising money through their email lists during crowdfunding campaigns, they are acquiring new donors too. But who are these new donors? Kimbia, who runs the crowdfunding campaign Give Local America, which raised an impressive $53M in 2014, poured through their donor data and found some answers. 
  • Age: 42% of donors are between the ages of 55-74
  • Income: 47% have a $100K or more household income.
  • Networth: 62% have a networth of $250K or more
  • Average first gift for the event: $113
  • Gave to charity in the past: Only 41% gave to charity previously, meaning that the majority of donors to crowdfunding campaigns are donating to charity for the first time in their lives. I would love to see a follow up study on how these first time donors felt about their donation experience. Speaking of here's some tips for creating a postive donor experience.

Check out the infographic below to learn more about donors who support crowdfunding campaigns.

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  Topics: Online Fundraising, Nonprofit Events

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