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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Is There A Correlation Between Paid Marketing and Donations?

Last week, we updated you about why tracking your nonprofit’s growth can make or break you. We supported our claim with the recently released 2015 M+R Benchmarks Study that featured stats from 84 nonprofits. We promised a follow up with highlighted findings on website engagement. We’re here to deliver!!

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  Topics: Nonprofit Events

Big News: Startup Challenge to Fund & Showcase Social Impact Ventures By Women

How do we disrupt the nonprofit sector? I’ve talked about the dire need for nonprofits to innovate over the years on Frogloop. Why? Because there are over 1.5 million nonprofits in the US that are working in similar issue areas and trying to address global warming, poverty, the gender pay gap, affordable healthcare, education, etc.

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  Topics: Social Networking, Online Fundraising, Technology, crowdfunding, Conferences, Nonprofit Events, Web 2.0, Trends

Awesome Sessions and Events to Supercharge Your #15NTC

The Nonprofit Technology Conference holds a special place in my heart and my calendar. This year, #15NTC brings the party to Austin, TX. Besides an agenda that's chock-full of fun parties, juicy sessions, and inspiring speakers, NTC is also a chance to reconnect with colleagues, meet other professionals, techies, and organizers in your movement and network.

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  Topics: Nonprofit Events

42% of Donors to Crowdfunding Campaigns Are Ages 55-74

Crowfunding campaigns to support nonprofits have experienced significant growth over the last few years. Nonprofits aren't just raising money through their email lists during crowdfunding campaigns, they are acquiring new donors too. But who are these new donors? Kimbia, who runs the crowdfunding campaign Give Local America, which raised an impressive $53M in 2014, poured through their donor data and found some answers. 
  • Age: 42% of donors are between the ages of 55-74
  • Income: 47% have a $100K or more household income.
  • Networth: 62% have a networth of $250K or more
  • Average first gift for the event: $113
  • Gave to charity in the past: Only 41% gave to charity previously, meaning that the majority of donors to crowdfunding campaigns are donating to charity for the first time in their lives. I would love to see a follow up study on how these first time donors felt about their donation experience. Speaking of here's some tips for creating a postive donor experience.

Check out the infographic below to learn more about donors who support crowdfunding campaigns.

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  Topics: Online Fundraising, Nonprofit Events

Strategies to Maximize your #GivingTuesday

With the holiday season inching closer and closer, your nonprofit might be looking to recharge your holiday giving campaigns. One option you may consider is to create a #GivingTuesday campaign for December 2nd to amp up your year-end fundraising. #GivingTuesday is a way for charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. Last year #GivingTuesday raised more than $19.2M in online donations for participating nonprofits (according to this Blackbaud statistic).

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  Topics: Online Fundraising, Nonprofit Events

Will Nonprofits Take SXSWi By Storm in 2015?

SXSWi is one of the biggest conferences for startups, technologists, and people who have innovative ideas that they think can change the world. But where do nonprofits and cause related startups fit into SXSWi? This year several nonprofits and leaders who are doing innovating work to create social change movements, submitted terrific panels in hopes of carving out a bigger track related to activism.

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  Topics: Social Networking, Marketing Research, Online Fundraising, Technology, Online Organizing, Online Marketing, nptech, Nonprofit Events, Trends

Dear Nonprofits, Be Fearless

This is our final installment of Nonprofit 2.0 keynotes. In the last couple of weeks, we were able to recap Majora Carter and Craig Newmark. And we finally have the workshop session notes up for you to check out.

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  Topics: Online Organizing, nptech, Nonprofit Events, Trends, Nonprofit

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