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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Digital Adoption Survey Aims to Learn More About the Digital Divide

How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve? A new Digital Adoption Survey  explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery.

NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Technology, Metrics, Trends, Nonprofit

Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. 

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Metrics

Is Your Nonprofit Spending Enough Money On Digital?

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Mobile, Online Fundraising, Online Advocacy, Metrics, nptech, Trends

Charitable Giving Report Shows Online Donations Increased by 13.5%

This just in! The latest2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Trends

Infographic: How Foundations Use Social Media

While the majority of nonprofit organizations have a social media presence, only 45% of foundations use social media. The Foundation Center surveyed over 1,000 foundations across the U.S. to dig deeper into what’s trending with foundations and social media. My firm Rad Campaign had an opportunity to dig into the survey data and team up with the Foundation Center to produce an infographic that reveals some interesting trends. Check out the highlights below.

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  Topics: Social Networking, Nonprofit Benchmark Studies, Technology, Web 2.0, Trends

A Look At Canadian Philanthropy Across Generations

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study.

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Trends

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. According to the report, response rates on appeals declined by more than 18%. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. “This is present in direct mail, telemarketing, and face-to-face solicitation.”

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  Topics: Nonprofit Benchmark Studies

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