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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Online Trends in 2016 Will Impact Your Nonprofit

The 2016 Benchmarks Study was recently released and highlights the latest nonprofit trends and strategies with an eye on shifts throughout the past decade. The study is comprised of a diverse mix of 105 nonprofits of various sizes and sectors. The study analyzed 2.8 billion email messages sent to over 69 million list subscribers, $481 million of online donations from over 13 million online gifts, and 8.2 million advocacy actions.

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  Topics: nptech, Trends, Nonprofit

9 Tips for Nonprofit Campaigners to Deal With Online Harassment

Nonprofit campaigners are no stranger to trolling. But when it escalates to online harassment, threats, and doxing, this becomes a lot more stressful to campaigners who already have their hands full running campaigns and managing online communities. Unfortunately, many nonprofit teams aren't prepared in dealing with online harassment. In addition to taking screenshots of all harassing communications - texts, social media posts, emails, and reporting it to your manager, HR department and law enforcement, it's important to take proactive steps in protecting your passwords and data.  Here's a few tips to get you started on the ladder. 
 
 
  1. Password Length and Passphrase 
    Your password should be over six characters long (and here’s why). A six letter password can be cracked in less than 15 minutes, depending on the targeted system.

    Think “passphrase,” not “password.”
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  Topics: nptech, Trends, Nonprofit

How To Fundraise Like A Rockstar: Tips From Nonprofits Doing It Right

report, commissioned by the Evelyn and Walter Haas, Jr. Fund, was just released to address chronic nonprofit fundraising challenges. They conducted the survey through the lens of the following questions:

  • What if the real answers to nonprofits’ fundraising challenges were already solved by others?
  • What if we could identify and capture the stories of organizations that are uniquely successful in their fundraising?
  • What if we could learn from these organizations what’s working—not so we can copy their strategies and tactics but so we can get a better sense of the beliefs, values and organizational cultures that create the conditions for fundraising success?

In addition to reviewing nonprofits' individual fundraising performance over the last three years, the report includles in-depth interviews with staff, board, and donors to really dig into the intricacies of their successes. 

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  Topics: Online Fundraising, Nonprofit

4 Ways to Launch a Website on Time and under Budget

The other day, I heard an interesting question. "As a project manager, how will you make sure my nonprofit's website launches on time and under budget?"

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  Topics: Guest Blogs, Misc., Technology, Nonprofit

So long Frogloop, Hello Care2’s Digital Engagement Blog

 So long sweet frogloop.com. On your 9th birthday, you have passed your right of  passage and deserve a new name – Care2’s Digital Engagement Blog.

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  Topics: Online Marketing, Blogging, Trends, Nonprofit

Digital Adoption Survey Aims to Learn More About the Digital Divide

How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve? A new Digital Adoption Survey  explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery.

NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Technology, Metrics, Trends, Nonprofit

How To Tell Stories With Purpose

Every new nonprofit I work with at Rad Campaign always tell me how they want their new website to do a better job of telling stories. They are usually in a terrific position to tell incredibly inspiring stories, but they don't have the resources or the time to craft them. Could a new site called Hatch help nonprofits get over their storytelling hump? 

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  Topics: Online Marketing, Trends, Nonprofit

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