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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

5 Things You Need to Know About the Newly Launched Facebook Fundraising

Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?

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  Topics: Online Fundraising, nptech, Nonprofit, fundraising, Social Media

Facebook, Instagram, and Twitter Sold Activists’ Data That Turned Into Racial Profiling

How many social networks does your nonprofit have a presence on? 2-4? Have you ever read their Terms of Service (TOS) before your nonprofit registered its account? And if you did read the TOS, did you understand the legal jargon and how each network uses your data and your constituents’ data? Probably not. At the same time, your nonprofit is getting some engagement on social media and might even be raising a bit of money, so do you really need to be worried about what’s in these social networks’ TOS? Yes, and, here’s why…

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  Topics: Social Networking, nptech, Nonprofit, research, Social Justice

Why Nonprofit Self-Care Is Non-Negotiable

"What if your organization’s culture encouraged you, and everyone who worked there, to embrace self-care without guilt?

What if you could feel the vibrancy of your organization when you stepped into the physical office or hear it in the voices of staff when they talked about what it is like to work at your organization?"

These are questions you're asked in The Happy Healthy Nonprofit: Strategies for Impact without Burnout, Beth Kanter and Aliza Sherman's newest book that was just released. And not only are you asked these questions, but you're walked through the answers in a tangible, realistic way. Their goal is for you to actually accomplish these things.

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  Topics: nptech, Case Studies, Crowdsourcing, Nonprofit, research

Google Will Penalize Popups on Mobile Sites

Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though that starting January 2017, they will penalize websites that use popups on mobile as they find it intrusive and a poort user experience. "This can be problematic on mobile devices where screens are often smaller, said Google in blog post

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  Topics: Online Fundraising, SEO, nptech, Nonprofit

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

4 ways nonprofits are using Pokémon GO

Pokémon GO has seen explosive growth over the past few weeks - garnering 21 million active users and surpassing Tinder in popularity. It’s being called the single biggest mobile game in U.S. History.

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  Topics: Technology, nptech, Trends, Nonprofit

New Study Says Don't Be An Earned Media Hog

Nonprofits spend a lot of their Communications staff time trying to get their issues covered by the media. One common question that gets asked is “how many media hits is good?” M&R reviewed 40 nonprofit organizations media strategy and results from 2015 in hopes of spotting important trends. Here’s what they concluded in their new report 2016 Mediamarks Study.

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  Topics: Technology, nptech, Trends, Nonprofit

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