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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How mobile-optimized nonprofits lead their donors on a journey

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.  

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  Topics: Mobile, Online Fundraising, Digital Strategy, Nonprofit

Expand Your Nonprofit’s Universe with the 2018 Digital Outlook Report

We are thrilled to announce that Care2, hjc, NTEN, and Resource Alliance have just released the 2018 Digital Outlook Report.

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  Topics: Online Fundraising, Care2 News, Marketing, Digital Strategy, Nonprofit

What Will Your 2018 Digital Strategy Look Like?

Each nonprofit has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to hear about it!

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  Topics: Nonprofit, fundraising, Online Advocacy, Social Media, Marketing

Five Apps and Tools for #Resisting Donald Trump

Over the last 18 years, we've watched small organizations like Moveon.org (1998) and Black Lives Matter (2013) grow into massive movements in response to injustice. The historic 2008 U.S. presidential campaign also spurred a massive movement. And further spurred development of new organizing, marketing strategies, and fundraising tools to help elect President Obama.

Now we're seeing another organizing surge in response to the election of Donald Trump. The new movements and associated tools aren't just having a positive impact on helping people channel their frustration to #resist his awful policies, they are also having an impact on inspiring people to become first-time donors. According to a recent national survey by Lincoln Park Strategies, 10% of Americans have become “New Reality Donors” (have given to a new charity or shifted their donation habits since November).

Check out five new sites and apps being utilized to fight back against Trump's policies

1.Town Hall Project

Town Hall Project empowers constituents across the country to have face-to-face conversations with their elected representatives. The website contains a comprehensive list of public meetings for members of Congress that constituents can easily access.

2. WeCanResist.It

WeCanResist.It quickly turns Trumps tweets into donations for social justice organizations such as Black Lives Matter, Clean Water Action, National Organization for Women, 350.org, National Center for Transgender Equality, Voto Latino, and more. Think of it like America’s swear jar. But, like, for fascist ideology. Full disclosure I helped launch this web app.

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  Topics: Nonprofit, fundraising, Online Advocacy, Social Media

Eight #17NTC Panels on our Radar

NTEN's #17NTC kicks off Thursday, March 23rd in Washington, DC. This is one of my favorite nptech conferences as it's always packed with three days of insightful panels and, of course, fun events like the annual #NTCBeer gathering and dance parties like the 80s Dance Party I'm co-hosting on Friday night.  

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  Topics: Nonprofit, fundraising, Online Advocacy, Social Media

I’m a Millennial. This is Why I Support Nonprofits

I’m a millennial in my early 20s. This admission requires me to embrace certain stereotypes. I’m aware of what many people think when they hear the word Millennial: a coffee drinking, gluten “intolerant,” smartphone obsessed, young person who often seems entitled. I’ll happily lean into many of these stereotypes—while writing this article, I stopped to take a Buzzfeed quiz titled, “What % Millennial Stereotype Are You.” 69 percent, as it turns out. So, yes, I’ll admit there’s some truth to certain negative beliefs about Millennials, however, there’s one stereotype I simply won’t cop to—Millennials are selfish. My generation is more than a collection of self-absorbed, and tech-obsessed young people, and the research proves it.

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  Topics: Nonprofit, fundraising, Online Advocacy, Social Media

Five Nonprofits Who Are Ruling Snapchat

Snapchat is a messaging app that has become increasingly popular with Generation Z, Millennials and Gen Xers and, while 92% of NGOs worldwide have a Facebook page, most organizations are still not taking advantage of Snapchat.

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  Topics: Nonprofit, fundraising, Online Advocacy, Social Media

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