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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Taking Action

Many of us in America seem to have a mentality of “they” will take care of it. Who is “they” anyway?

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  Topics: Misc.

Using Psychology to Improve Your Communications

I've found that understanding some of the mind's cognitive biases can not only help nonprofit campaigners efficiently motivate our audiences into taking action online, but also help us be more effective professionally.

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  Topics: Misc., Online Organizing

VolunteerMatch.org Opens Public Access to its Network

VounteerMatch, the web’s largest and most popular volunteer network that helps people find local volunteer opportunities with over 65,000 nonprofits is opening up its network to outside developers under a Creative Commons license to expand the non-commercial use of its free service.

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  Topics: Misc.

Easy Tips to Start Greening Your IT, Part Two

In part one of this two-part series we discussed a few affordable, quick-start approaches to greening your nonprofit’s IT. Now we’ll look at two additional approaches that may take some initial upfront investment but will prove to provide your organization with a significant ROI if done right.

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  Topics: Misc., nptech

10 Best Web Content Practices

When nonprofit organizations build websites they spend loads of time and money on the design, the functionality and bells and whistles that are cool and fun to work on. But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king.

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  Topics: Misc.

Purpose Prize Awards $100K to Social Justice Innovators Over 60

Do you know someone over 60 who is changing the world? Check out the Purpose Prize, which is looking to award up to $100K to social innovators who are creating new ways to solve pressing social issues, ranging from education to health care to poverty and global warming. The deadline is March 5, 2009.

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  Topics: Misc., Nonprofit Events, Awards, Trends

Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?).

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  Topics: Misc., Online Fundraising, Technology, Online Marketing, Lead Generation

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