A community for good
helping you find great people

Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Digital Adoption Survey Aims to Learn More About the Digital Divide

How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve? A new Digital Adoption Survey  explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery.

NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

Read More

  Topics: Nonprofit Benchmark Studies, Marketing Research, Technology, Metrics, Trends, Nonprofit

Nonprofit Communication Trends to Expect in 2015

According to the 2015 Nonprofit Communications Trends Report, by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals.

Read More

  Topics: Email Marketing, Online Fundraising, Metrics

What Does Your Digital Strategy Look Like?

Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it!

Read More

  Topics: Marketing Research, Metrics, Trends, Nonprofit

Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. 

Read More

  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Metrics

Is Your Nonprofit Spending Enough Money On Digital?

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy.

Read More

  Topics: Nonprofit Benchmark Studies, Marketing Research, Mobile, Online Fundraising, Online Advocacy, Metrics, nptech, Trends

How many fundraising emails should you send a year?

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don't send nearly enough standalone fundraising appeals. I've seen clients make their money back on their investments with Care2 in as little as three months, or as long as four years. There are obviously lots of variables involved with raising money online – and ultimately in various direct response channels – however we now as an industry have enough data to know what’s possible for most organizations, and this article will hopefully give some insight into how to get the most out of your email fundraising program. 

Read More

  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Metrics, Lead Generation

New Study: 60% of Americans Donate Money to Charity

Even though the U.S. economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Unfortunately the economy has taken its toll on charitable giving as donations have remained flat. This trend is not expected to change anytime in the near future, said the survey. 

Read More

  Topics: Marketing Research, Online Fundraising, Metrics, Nonprofit

Subscribe to Email Updates

New Call-to-action

Authors List

Expand all