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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

5 Ways Your Nonprofit Can Reach Millennials

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

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  Topics: Marketing Research, Mobile, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0, Trends

Will Nonprofits Take SXSWi By Storm in 2015?

SXSWi is one of the biggest conferences for startups, technologists, and people who have innovative ideas that they think can change the world. But where do nonprofits and cause related startups fit into SXSWi? This year several nonprofits and leaders who are doing innovating work to create social change movements, submitted terrific panels in hopes of carving out a bigger track related to activism.

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  Topics: Social Networking, Marketing Research, Online Fundraising, Technology, Online Organizing, Online Marketing, nptech, Nonprofit Events, Trends

Is Your Nonprofit Spending Enough Money On Digital?

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Mobile, Online Fundraising, Online Advocacy, Metrics, nptech, Trends

Charitable Giving Report Shows Online Donations Increased by 13.5%

This just in! The latest2013 Charitable Giving Report by Blackbaud analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. According to the report, overall giving grew 4.9% in 2013 compared to 2012.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Trends

New Study: 60% of Americans Donate Money to Charity

Even though the U.S. economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Unfortunately the economy has taken its toll on charitable giving as donations have remained flat. This trend is not expected to change anytime in the near future, said the survey. 

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  Topics: Marketing Research, Online Fundraising, Metrics, Nonprofit

How Do You Measure Up? [Benchmarks Webinar]

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  Topics: Marketing Research, Care2 Webinars, Trends

How Should Funders Evaluate Charities?

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. They stated that donors should not measure a charity’s performance based on overhead expenses. The letter hosted on the website www.overheadmyth.com comes on the heels of Dan Pallotta’s TED Talk and Keynote at NTC13, which sharply criticized funders and nonprofit rating service providers for penalizing nonprofits who spent what they considered too much money on administrative expenses, such as salaries, training, and benefits. Pallotta asked how the nonprofit sector can ever expect to compete with the corporate sector for talented leaders when nonprofits can’t pay decent salaries and benefits. This is a topic that Amy Sample Ward and I also discuss in our book Social Change Anytime Everywhere in the chapter on Disrupting the Nonprofit Sector. 

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  Topics: Marketing Research, Metrics, nptech, Trends, Nonprofit

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