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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Digital Adoption Survey Aims to Learn More About the Digital Divide

How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve? A new Digital Adoption Survey  explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery.

NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Technology, Metrics, Trends, Nonprofit

What Does Your Digital Strategy Look Like?

Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it!

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  Topics: Marketing Research, Metrics, Trends, Nonprofit

Scary Tactic Emails

I have always loved Halloween. Haunted houses, a full moon, and starry nights.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy

Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. 

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Metrics

Need-to-Know Data about Generational Characteristics

We're getting closer to year-end fundraising. As your plans are coming together, you will want to hone in on the experiences and needs of your target audiences.

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  Topics: Marketing Research, Online Fundraising, Online Advocacy, Trends

Infographic: Data From America's Biggest Online Giving Challenge

Last spring I learned about the 24-hour online Give Local America fundraising challenge. I was inspired by the idea because it provided a great way for local communities to come together and raise money to support local charities and causes. As I was watching the final hours of the campaign on May 6th, I was blown away to see that over $53M was raised in donations. It became the biggest giving day in US history.
Give Local America just released their final data from the successful giving day.


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  Topics: Marketing Research, Online Fundraising

5 Ways Your Nonprofit Can Reach Millennials

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

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  Topics: Marketing Research, Mobile, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0, Trends

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