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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump

Donald Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this.

via GIPHY

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  Topics: Email Marketing, Social Networking, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

How This Welcome Series Toolkit Will Spur Your Supporters To Donate

Why is a Welcome Series so important for nonprofits to engage donors? 

Care2 recently released a Welcome Series Toolkit to help you navigate the important first steps in engaging potential donors for your nonprofit.

A Welcome Series is a series of emails to welcome a new email subscriber to your organization. Developing a three-part email series is a pretty solid choice, and that’s what we’ll focus on for your standard Welcome Series. A welcome email may be the single most important email you send, because it is the first impression your new potential donor will have communicating with your organization. Additionally, welcome emails are four times more likely to be opened and five times more likely to get click throughs.

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  Topics: Email Marketing, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

7 Reasons Why Mobile Is Critical To Your Nonprofit

 …for starters, it’s in everyone else’s pockets. 91% of adults have their phone within arm’s reach 24/7. I know that it’s tough for nonprofits to find the budget and the time to make sure your website is responsive, but your donors, volunteers, activists and even your board members expect it. You don't want these audiences visiting your site from their phones and tablets and then be forced to look at a different site because your site looked funky, and was hard to read and search for info. A funder even recently expressed this frustration to me about a nonprofit they were evaluating for a grant. 

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  Topics: Email Marketing, Mobile

Nonprofit Communication Trends to Expect in 2015

According to the 2015 Nonprofit Communications Trends Report, by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals.

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  Topics: Email Marketing, Online Fundraising, Metrics

Scary Tactic Emails

I have always loved Halloween. Haunted houses, a full moon, and starry nights.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy

How many fundraising emails should you send a year?

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don't send nearly enough standalone fundraising appeals. I've seen clients make their money back on their investments with Care2 in as little as three months, or as long as four years. There are obviously lots of variables involved with raising money online – and ultimately in various direct response channels – however we now as an industry have enough data to know what’s possible for most organizations, and this article will hopefully give some insight into how to get the most out of your email fundraising program. 

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Metrics, Lead Generation

Webinar: Welcome Messages That Work

Are you getting the most out of your new email subscribers?

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  Topics: Email Marketing, Care2 Webinars

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