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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Nonprofit Communication Trends to Expect in 2015

According to the 2015 Nonprofit Communications Trends Report, by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals.

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  Topics: Email Marketing, Online Fundraising, Metrics

Scary Tactic Emails

I have always loved Halloween. Haunted houses, a full moon, and starry nights.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Advocacy

How many fundraising emails should you send a year?

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don't send nearly enough standalone fundraising appeals. I've seen clients make their money back on their investments with Care2 in as little as three months, or as long as four years. There are obviously lots of variables involved with raising money online – and ultimately in various direct response channels – however we now as an industry have enough data to know what’s possible for most organizations, and this article will hopefully give some insight into how to get the most out of your email fundraising program. 

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Metrics, Lead Generation

Webinar: Welcome Messages That Work

Are you getting the most out of your new email subscribers?

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  Topics: Email Marketing, Care2 Webinars

Three Strategies to Plan Campaigns and Engage Supporters

As a consultant to nonprofits, I get calls and emails daily from organizations are who are looking to market their online campaigns, grow their email list, and raise more money. Often they are looking for a quick fix, which is just bad strategy and frankly a waste of money. When you focus on one-off marketing campaigns (even if they are done through multiple channels) that don’t have a long shelf life, you see a quick bump and everyone at the organization is jumping for joy. But once the marketing has stopped, everything goes back to normal. Your web traffic, sign up rates, media coverage, and donations level out pretty quickly. Sound familiar?

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  Topics: Email Marketing, Social Networking, Online Fundraising, Online Advocacy, Online Organizing, Online Marketing, Web 2.0, Direct Mail, Trends, Lead Generation

New Study Highlights What People Like, Comment, and Share on Facebook

I know what you are thinking – yet another social media study. How many more studies can there possibly be when truth be told, having a good social media strategy is not really rocket science, which I discussed earlier this week in the post “Tips to Humanize your Social Media.” So while social media may not be rocket science, good data, such as the best times to post updates to Facebook, can better inform strategy.

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  Topics: Email Marketing, Social Networking, Online Marketing, Web 2.0, Trends

Reaching Millennials Through Email

The conversation on email’s demise and how Millennial’s refuse to use it continues to be debated. According to Nielsen’s report, State of the Media: Advertising and Audiences, 61% of the general population checks email while they watch TV. And 52% of 13-17 year-olds check email while watching TV.  It’s interesting to note that 62% of Millennials checked social networks while watching TV, which is only a 10% increase over checking email.

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  Topics: Email Marketing, Mobile, Online Marketing, Trends

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