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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Presentation: Integrating Social Marketing and Direct Response

These days nonprofits are facing new challenges as online channels grow and evolve. While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. But is it doable? Yes!

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  Topics: Social Networking, Online Marketing, Direct Marketing, Care2 Webinars, Web 2.0, Trends, Lead Generation

New Study: Donations Decline for Nonprofits

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels.

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Online Advocacy, Direct Marketing, Direct Mail, Lead Generation

Multi-Channel Approach is Key to Nonprofit Fundraising

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone. According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online. Interesting key findings based on research and information from over 9.5 million donors include:

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Direct Marketing, Case Studies

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising

By: Allyson Kapin, Blogger-In-Chief

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  Topics: Email Marketing, Social Networking, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing, Web 2.0, Trends

Free Webinar: Growing Your Community and Getting Them to Give Online (and Off)

With the economy in historic turmoil and a recession on the horizon, there's never been greater need for nonprofits to raise money effectively and efficiently. Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable.

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  Topics: Care2 News, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing

Raising Money from Online Activists

Karen TaggartI had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund.  The topic was hot and near and dear to my heart – converting online activists/subscribers into donors.  And the house was packed.

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing

Five Tips for Online Fundraisers from a Direct Mail Dinosaur

Code, code, and code some more:  Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Direct Marketing

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