Care2's Digital Engagement Blog

These days nonprofits are facing new challenges as online channels grow and evolve. While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. But is it doable? Yes!

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels.

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone. According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online. Interesting key findings based on research and information from over 9.5 million donors include:

By: Allyson Kapin, Blogger-In-Chief

With the economy in historic turmoil and a recession on the horizon, there's never been greater need for nonprofits to raise money effectively and efficiently. Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable.

I had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund.  The topic was hot and near and dear to my heart – converting online activists/subscribers into donors.  And the house was packed.

Code, code, and code some more:  Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.