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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

New Book Reveals How Cause Marketing Helps Nonprofits Succeed

We’re hearing lots more these days about “Cause Marketing.” What is that, anyway?

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  Topics: Cause Marketing

Will Celebrity Endorsed Campaigns Increase Activism?

Nonprofits get excited when a celebrity wants to join their advisory board or endorse their campaign. But do celebrity endorsements across different channels work these days?  It depends.

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  Topics: Social Networking, Marketing Research, Cause Marketing, Online Marketing, Web 2.0, Trends, Case Studies

Game Changing Strategies for Nonprofits in 2011

What fundraising strategies will be game changers for nonprofits in 2011? What’s on tap for social media and advocacy? Frogloop asked some of our favorite nonprofit campaigners and experts to give us their thoughts and predictions. 

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  Topics: Social Networking, Integrated Marketing, Cause Marketing, Online Fundraising, Online Advocacy, Online Marketing, Web 2.0, Trends, Lead Generation

Ninety Percent of Consumers want Companies to Support Causes

While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study, American consumers are huge supporters of cause marketing campaigns. In fact, these types of campaigns even inspire a new group of supporters. According to the study, high-touch engagement, such as volunteerism is up 11%, advocacy is up 8% and philanthropy is up 9% since Cone’s last study in 2008. Check out the comparison chart below.

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  Topics: Cause Marketing, Trends

Donors Need Engagement: Leveraging Brand Experience to Enhance Donor Identity and Involvement

If ever there were a time to invest in enhancing donor experience, now would be it. As people start to reassemble themselves after the apocalyptic economic crisis, and begin to rebuild trust in institutions (nonprofits included), there is an opportunity to create an experience that yields a refreshed, stronger, more engaged donor base.

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  Topics: Integrated Marketing, Cause Marketing, Online Fundraising, Online Marketing

How Nonprofits Can Benefit From Cause-Related Marketing

Care2’s Dana Weissman had a great discussion on cause-related marketing with Rob Densen, founder of Tiller LLC, a leading advocacy marketing and communications consulting firm. Densen has developed innovative programs ranging from demystifying the language of Wall Street for AARP Financial to an alliance focused on minority financial empowerment that brings together the ING Foundation with Girls Inc.

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  Topics: Social Networking, Cause Marketing

New Study Suggests that Cause Marketing Boosts Sales

Consumers are much more likely to buy products from companies that support social causes -- and nonprofit organizations --  than from companies that don’t. This is the key finding of a new study conducted by Duke University and cause marketing agency Cone, Inc. The study analyzed the effects of advertisements for toothpaste and shampoo brands on 182 consumers – some of whom viewed generic ads, while the rest of the consumers viewed “cause marketing” ads emphasizing the company’s partnership with a nonprofit organization to advance a particular social cause.

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  Topics: Cause Marketing

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