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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Report: State of the Nonprofit Cloud

NTEN just released a new report for the nonprofit technology sector, "The State of the Nonprofit Cloud," which found that out of 780 nonprofits surveyed, 91% use some of kind of cloud-based software solution. The most commonly used cloud-based systems were staff email solutions, at 69%, followed by broadcast email 57% and office software 44%. Over 37% of nonprofits were using two to four cloud solutions and 42% were using five or more cloud solutions.

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  Topics: Technology, nptech, Case Studies

Marketing Tactics Gone Bad - The Netflix Fiasco

Nonprofit communicators, marketers and strategists are frequently urged to be more like their colleagues in the for profit world. In fact, at a recent conference I heard a vice president of digital innovation for one of the world’s largest public relations firms condescendingly tell his nonprofit audience “you’re marketers too, you can do any thing they can do.” I’m sure anyone reading this can come up with 15 flaws in that statement in about five seconds.

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  Topics: Online Marketing, Case Studies

Want to improve your fundraising results? Fire on all cylinders!

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.  This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) and includes transactions for over 15 million donors and $1 billion in revenue.

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  Topics: Online Fundraising, Case Studies

Will Celebrity Endorsed Campaigns Increase Activism?

Nonprofits get excited when a celebrity wants to join their advisory board or endorse their campaign. But do celebrity endorsements across different channels work these days?  It depends.

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  Topics: Social Networking, Marketing Research, Cause Marketing, Online Marketing, Web 2.0, Trends, Case Studies

Who is Your Favorite Princess?

I have always been really ambivalent about Disney princesses - Snow White, Cinderella, Aurora, Ariel and Belle. Yuck.  They reinforce the worst stereotypes about women (and men).  A) That we (women) are passive creatures waiting for the prince to come.  B) That men have all of the answers and are the answers to our problems.  I’m also turned off by the fact that none of them look like me.  I’m an African-American woman.  Disney princesses are mostly white.

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  Topics: Marketing Research, Case Studies

Tips to Get the High Dollars Rolling In

While high dollar donors comprise less than 2% of total online donors, their gifts make up 18%+ of funds raised ever year. Chances are, your organization doesn’t have a 4-digit donor strategy as part of your online fundraising program, but organizations may want to start experimenting with one.

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  Topics: Online Fundraising, Case Studies

Highlights from the 2009 eNonprofit Benchmarks Study

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits' online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Here are the highlights.

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Online Advocacy, Case Studies

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