We've talked about how important it is for nonprofits to create a content calendar and share regular updates with your constituents. Today I want to talk about the importance of getting influential guest bloggers within your community to write a guest blog post for you. Many organizations have someone in the celebrity realm championing their cause, and even if that person is only a celeb in your community, that's a big deal to your constituents. Guest blog posts and quotes are a great way to bring in diverse voices and to talk about niche issues.
Your organization is starting a blog and you have all your ducks in a row. You're happy with the new blog design, you understand the platform you've chosen, you've gotten sign-off from above to move forward, and you've signed a surprising number of your staff up to serve as regular bloggers. You want to offer your bloggers some guidance and make them comfortable with the process since many of them are nervous about blogging and most have never blogged before.