So you got 10,000 people to sign your petition - awesome! Now let the fun begin...
We all know that petitions are effective for list growth and influencing policy when combined with a strategic campaign plan. But really, what to do with all those juicy signatures to move your issue?
Join Care2 and Salsa Labs on a 'tour de petition' as we explore how organizations like Protect Our Defenders, ForestEthics, Environmental Defense Fund and more are making the most out of their hard earned signatures.
In this webinar you'll learn how to use petition signatures to:
- Impact decision makers
- Gain media exposure
- Engage your members
- Build on your campaign momentum
About the Presenters:
Jeanette Russell – Organizing Director, Salsa Labs
Nonprofit leader Jeanette Russell brings nearly 20 years of nonprofit experience to her role as organizing director for Salsa Labs. She has extensive knowledge of NP technology, organizing and fundraising, gathered in part from her role as a co-founder of a national coalition to protect national forests from industrial logging. Jeanette has planned hundreds of workshops, events, rallies and webinars for progressive nonprofits nationwide. In addition, she has served on the board of the WildWest Institute and co-founded the Missoula chapter of the New Leaders Council.
Ryan Rastegar – Campaign Coordinator, Mississippi River Delta Restoration
Ryan is the Campaign Coordinator for the Mississippi River Delta Restoration Campaign whose primary goal is to restore Louisiana’s coast (which is losing a football field of land every hour!). It is a coalition effort comprised of National Wildlife Federation, National Audubon Society and Environmental Defense Fund. Ryan works jointly for all three groups as part of the central campaign team. He organizes the coalition’s internal structure and work plan and also leads the coalition’s online action team.
Ryan got his start as an organizer with Green Corps back in 2008 and has been working to build large movements on behalf of the environment ever since. He has worked on a multitude of issues from climate and energy policy to food issues to conservation. Ryan’s specialties include field organizing, online organizing, coalition work, media outreach, strategic campaign planning, leadership development, public speaking and fundraising.
Molly Connors – Director of Nonprofit Services, Care2
Molly learned first hand the power of having a ready and dedicated list of supporters to turn to during her many years with PBS. As part of the original PBS Interactive team, Molly was instrumental in the launch of PBS Online in the mid 1990s, the precursor to pbs.org.
With over 20 years of marketing and business development experience with media brands such as C-SPAN, PBS, TLC and founding and managing a women-owned small business, Molly brings a unique perspective to nonprofit fundraising. At Care2, Molly helps small and large nonprofits grow their donor and supporter base through targeted online engagement campaigns.