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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Are Nonprofits Staffing Tech Right?

In the past, nonprofits would just have someone on staff (usually the Communications person) run all things tech at the organization, plus their organizational duties, and sometimes that's still the case. Technology staffing is a full time job, and NTEN just released their 8th Annual Nonprofit Technology Staffing and Investments Report to dig deeper into what nonprofits are doing to handle the tech in this fast-paced technological world.

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  Topics: Technology, nptech, Trends

5 Ways Your Nonprofit Can Reach Millennials

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

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  Topics: Marketing Research, Mobile, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0, Trends

Will Nonprofits Take SXSWi By Storm in 2015?

SXSWi is one of the biggest conferences for startups, technologists, and people who have innovative ideas that they think can change the world. But where do nonprofits and cause related startups fit into SXSWi? This year several nonprofits and leaders who are doing innovating work to create social change movements, submitted terrific panels in hopes of carving out a bigger track related to activism.

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  Topics: Social Networking, Marketing Research, Online Fundraising, Technology, Online Organizing, Online Marketing, nptech, Nonprofit Events, Trends

Are Memes Really Just Slacktivism?

New memes get started everyday. Some stick and go “viral” while others just get shared with a small community of friends, and some go nowhere. Remember the Facebook meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. After some research, it turns out that this meme was started in December of 2009 in Canada. Here’s the original meme:

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  Topics: Online Fundraising, Online Advocacy, Online Marketing

Effective Online Onboarding Strategies

Here is (yet another) compelling reason for your organization to leverage digital channels:  the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels.

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  Topics: Online Fundraising, Online Advocacy, Online Organizing, Online Advertising, Trends

Are You being Smart With Online Fundraising?

In the ever-changing world of online fundraising, it is easy to get distracted by the newest thing that promises instant success.  We are so concentrated on the next big thing that we may neglect what really works!  I recently wrote an article for The Nonprofit Times outlining exactly what makes up a fruitful digital fundraising program.

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  Topics: Online Fundraising, Trends

Infographic: 57% of American's Don't Trust Social Media

If you knew that your donors and activists were very concerned about their privacy online, what would you do to better protect their personal data that you have stored in your databases? Well you better start thinking about it. Today, a new national poll was released that showed almost three-fourths of Americans worry about how much personal information is available online.

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  Topics: Social Networking, Technology, Web 2.0, Trends

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