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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Is SEO Dying, Or Do You Just Need to Revitalize Your Content?

SEO certainly has its critics. Some call it snake oil. But SEO is critical to your website, online advocacy, and online fundraising.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Online Marketing, SEO, Web 2.0

So you want to get into online advocacy?

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  Topics: Online Advocacy

Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. 

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  Topics: Nonprofit Benchmark Studies, Marketing Research, Online Fundraising, Metrics

Tricks and Tips to Use #Ello (With Screenshots)

Last week I joined Ello, a new social network that is ad-free and allows users to opt out of some data collection and tracking. Last week, Ello said that there were 31K invite requests per hour. Why is Ello sparking so much interest? Ello had great timing. Facebook and Twitter have been hit with different pockets of frustrated users.  For example, in September Facebook implemented a new policy that stated all user profiles had to have their real identity. This presented many issues for the transgender community, mental health providers who don’t want to publish this information, victims of stalking and abuse, etc.

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  Topics: Social Networking, Trends

Need-to-Know Data about Generational Characteristics

We're getting closer to year-end fundraising. As your plans are coming together, you will want to hone in on the experiences and needs of your target audiences.

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  Topics: Marketing Research, Online Fundraising, Online Advocacy, Trends

Are You Keeping Up With Social Media Trends?

We know that social media is discussed at every tech conference, in every workshop, and within nonprofit organizations, but no matter how much we talk about it, the trends are always shifting, changing, and growing.

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Strategies to Maximize your #GivingTuesday

With the holiday season inching closer and closer, your nonprofit might be looking to recharge your holiday giving campaigns. One option you may consider is to create a #GivingTuesday campaign for December 2nd to amp up your year-end fundraising. #GivingTuesday is a way for charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. Last year #GivingTuesday raised more than $19.2M in online donations for participating nonprofits (according to this Blackbaud statistic).

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  Topics: Online Fundraising, Nonprofit Events

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