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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

3 Ways to Step-Up Your Data Game

Data can help purpose-driven organizations make better decisions and achieve greater impact. This much is agreed upon. However, in a 2016 survey of nonprofit professionals conducted by EveryAction and Nonprofit Hub, only 6% of respondents felt their organizations were effectively using the data at their disposal. In other words, we while we know data is important, we are still struggling to use it.

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  Topics: nptech, Nonprofit, data

Best Practices to Increase Email Conversions

There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your donors will respond to. So what's the most important strategy to increase email conversion rates? Let’s dig in and look at the data...

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  Topics: Email Marketing, Online Fundraising

5 Things You Need to Know About the Newly Launched Facebook Fundraising

Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?

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  Topics: Online Fundraising, nptech, Nonprofit, fundraising, Social Media

Facebook, Instagram, and Twitter Sold Activists’ Data That Turned Into Racial Profiling

How many social networks does your nonprofit have a presence on? 2-4? Have you ever read their Terms of Service (TOS) before your nonprofit registered its account? And if you did read the TOS, did you understand the legal jargon and how each network uses your data and your constituents’ data? Probably not. At the same time, your nonprofit is getting some engagement on social media and might even be raising a bit of money, so do you really need to be worried about what’s in these social networks’ TOS? Yes, and, here’s why…

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  Topics: Social Networking, nptech, Nonprofit, research, Social Justice

Why Nonprofit Self-Care Is Non-Negotiable

"What if your organization’s culture encouraged you, and everyone who worked there, to embrace self-care without guilt?

What if you could feel the vibrancy of your organization when you stepped into the physical office or hear it in the voices of staff when they talked about what it is like to work at your organization?"

These are questions you're asked in The Happy Healthy Nonprofit: Strategies for Impact without Burnout, Beth Kanter and Aliza Sherman's newest book that was just released. And not only are you asked these questions, but you're walked through the answers in a tangible, realistic way. Their goal is for you to actually accomplish these things.

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  Topics: nptech, Case Studies, Crowdsourcing, Nonprofit, research

Google Will Penalize Popups on Mobile Sites

Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though that starting January 2017, they will penalize websites that use popups on mobile as they find it intrusive and a poort user experience. "This can be problematic on mobile devices where screens are often smaller, said Google in blog post

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  Topics: Online Fundraising, SEO, nptech, Nonprofit

How To Convert Donors And Subscribers On Your Website

Yesterday on the Care2 Engagement Blog we discussed 20 of our favorite email fundraising tips that nonprofits should be leveraging. But what about your website? Is it effectively converting donors and subscribers? Here's four website tips to start generating those conversions. 

1. Incorporate a Prominent Donation Ask into Your Header

Add a prominent “Donate” button to the navigation or header area. Consider making it a different color to stand out. We’ve tested this strategy over the years at Rad Campaign for nonprofit website redesigns and have seen this increase donations.

You can also add a prominent callout at the top of the page that allows donors to start the process by entering a gift amount. See example on the right. 

2. Incorporate a Prominent Email Subscription Button/Field into Your Header

Don't bury your email signup form on your website. Incorporate a short signup form in your header. Keep it simple. Ask for name and email only. The more form fields you add the less converstions you will get on the signup form. By having the signup form in the header, it will show up across your website, allowing users to signup no matter what page they are on.

You should expect at least 2% of all website visitors to signup and provide email addresses. 
 

3 Leverage Popups

Popups introduce important calls-to-action such as subscribing to your email list or donating money to a specific campaign. They offer an easy way for website visitors to complete an action on the spot.

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  Topics: Online Fundraising, Digital Strategy

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