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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Are Facebook Videos Dominating YouTube?

Let's flashback to 2013 when Facebook announced in a blog post that they'd start autoplaying videos:

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  Topics: Social Networking, Video, Web 2.0, Trends

Nonprofit Communication Trends to Expect in 2015

According to the 2015 Nonprofit Communications Trends Report, by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals.

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  Topics: Email Marketing, Online Fundraising, Metrics

New Study: Investing in Facebook is a Waste of Time

For the past few years, nonprofits have spent a lot of resources on building their Facebook page presence. Many social media strategists and the media told nonprofits and businesses that email was dying and that FREE social networks like Facebook would be king of communications. So it's now 2015 and guess what? Email is definitely not dead and in fact it raises a heck of a lot more money than any social media platform. In addition, the majority of nonprofits still haven't raised a dime on social media. So is Facebook still worth it? I think it depends on your goals with Facebook and if you have the funding to pay to play.

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  Topics: Social Networking, Online Fundraising

3 Resolutions Every Nonprofit Should Aim For in January

I love year-end planning. It forces me to reflect on what worked this past year and what didn't. While many nonprofit practitioners are setting personal resolutions at this time of year, I think it's equally important that nonprofits set resolutions too. Here are three that are at the top of my list. Join me and kick them off in early January.

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  Topics: Online Fundraising, Online Advocacy, Online Marketing

How To Tell Stories With Purpose

Every new nonprofit I work with at Rad Campaign always tell me how they want their new website to do a better job of telling stories. They are usually in a terrific position to tell incredibly inspiring stories, but they don't have the resources or the time to craft them. Could a new site called Hatch help nonprofits get over their storytelling hump? 

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  Topics: Online Marketing, Trends, Nonprofit

What Does Your Digital Strategy Look Like?

Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it!

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  Topics: Marketing Research, Metrics, Trends, Nonprofit

3 Best Practices to Rock Your Blog

 

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  Topics: Blogging, Nonprofit

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