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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Big News: Nominations Now Open For the 2016 Care2 Impact Prize

Update: Thanks for all of your nominations. Vote for one of the amazing finalists here.

The finalists include:

Colorlines: Justice for Sandra Bland

Race Forward advances racial justice through research, media, and practice. Their tireless reporting and direct calls to action through the Colorlines site mobilized thousands and generated sustained media coverage of questions of race, gender and the use of force by police. Their reporting on the Sandra Bland case brought nationwide attention to her cause.

Covenant House International: Not a Game

"Not a Game" is an advocacy campaign designed to help constituents learn about the shocking sex trafficking of minors that takes place around major sporting events. The campaign drives visitors to sign a petition to the Attorney Generals, share the site and its graphic content, and join a Thunderclap campaign. A large portion of advocates from last year's "Not a Game" campaign lent their voice to the passage of 12 critically important anti-trafficking bills in 2015. 

Oxfam America: Lives on the Line - The Human Cost of Chicken

Oxfam created a comprehensive storytelling platform about poultry workers to drive meaningful change in three areas of worker treatment: compensation, health and safety in the workplace, and workplace discrimination and harassment. Signs of progress include pay increases for workers, a new OSHA program to monitor worker saftey, and support from 15 members of Congress. 

WWF: End Elephant Slaughter - Save Their Ivory Tusks

In June of 2015, WWF co-hosted the Ivory Crush in New York’s Times Square alongside the US Fish and Wildlife Service, and invited a select group of WWF activists to band together in support, both in person and via live stream. 

Fight for $15

This extraordinary combination of field organizing and online mobilization has secured real wage gains for tens of thousands of working people in New York, Los Angeles and cities across the country and spur actions from major employers like Walmart to begin to address low wages for service workers.

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Exciting news. Care2 just launched their annual Care2 Impact Prize to honor achievements in the nonprofit sector. Today's the start of the nomination process to select the winner of the seventh annual Care2 Impact Prize, which recognizes a campaign or initiative in the charity sector that has made an outstanding impact on the field of online advocacy, online fundraising or both. 

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  Topics: Online Fundraising, Online Advocacy, Awards

The Truth About Nonprofit Online Fundraising in 2015

The stats are in, and end-of-year online fundraising was an amazing success for several organizations in the nonprofit sector. Over at our agency Rad Campaign, our clients beat their fundraising projections between 40% to 70%. M+R surveyed 22 of their clients and saw great growth as well. We’ve dug through the data and have boiled it down for you.

More money was raised online. Overall, nonprofits raised more money online in December 2015 vs. 2014. $9M more was raised, a 10% increase.

#GivingTuesday is still going strong, but it’s not enough. The first Tuesday in December typically marks the beginning of year-end fundraising, and 2015 was no exception. The median group in M+R’s study saw a 79% increase in giving compared to 2014. Even though giving was up, #GivingTuesday still only accounted for 3% of all online revenue raised in December, so don’t put all of your eggs in #GivingTuesday’s basket.

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  Topics: Online Fundraising

Is Peach The New Killer App?

There’s a new social app called Peach that’s trending with the technorati and social media community. Developed by Vine co-founder Dom Hoffman, the app is a mix between Twitter and Slack. Last week it reached the top 100 apps in the Itunes store. No easy feat. It’s also received a lot of major press coverage ranging from the New York Times to CBS News and WIRED.

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  Topics: Social Networking

4 Ways to Launch a Website on Time and under Budget

The other day, I heard an interesting question. "As a project manager, how will you make sure my nonprofit's website launches on time and under budget?"

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  Topics: Guest Blogs, Misc., Technology, Nonprofit

Four Tips for Nonprofits to Stay Relevant in 2016

A few days ago Ev Williams, one of the cofounders of Twitter and the CEO of Medium said the future of media lies in platforms like Twitter, Facebook, and Medium. “There’s going to be a convergence of distribution points for media,” Williams said. “And it’s going to make less and less sense to publish on the Web.”

Of course social media giant founders like Williams and Mark Zuckerberg, founder of Facebook, would like to see this convergence happen, as it would greatly benefit their platforms.

Facebook has been aggressive in this convergence strategy from their acquisitions of other platforms like Instagram to their consistent roll out of new features such as the recent interest-specific news feeds. Facebook is testing this new feature, which allows people to customize their feeds by categorized topics and sub-categories. The goal? To get users to stay on Facebook for longer periods of time and engaged with their customized news feeds.

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  Topics: Online Fundraising, Online Advocacy, nptech

The Power of Images: Care2’s guide to choosing the best images for your campaign

As communicators, we are passionate about the work of our organizations. We dedicate time to crafting the right message, honing our target audience, and getting the message out.

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  Topics: Online Fundraising, Online Advocacy, nptech

How Nonprofits Can Leverage Facebook, Google and Pinterest's Buy Buttons

Does your nonprofit use ecommerce as a big part of its fundraising strategy? Then you need to explore the “Buy” button from Google, Facebook and Pinterest.

Google Buy Button

As you know Google searches are a significant source of traffic. Google’s “Buy” button makes Google even more powerful. Here’s how. When users go to Google to search for your organization’s product, Google generates a search results page displaying your product. Google’s “Buy” button allows users to look at the product and complete the checkout process without ever having to leave search results, which can help increase conversion rates. The payment goes through Google Wallet.

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  Topics: Online Fundraising

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