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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Facebook and Instagram's Latest Marketing Tools for Nonprofits

Social media marketing has become an integral part of building online community and advocacy. Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Facebook and Instagram are two of the most popular social media networks that nonprofits use and these platforms are continuously releasing new updates that can help nonprofits engage with their audiences more effectively.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media, Marketing

5 Nonprofit Marketing and Fundraising Trends for 2017

In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from their 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. With the rapid evolution of tech and increasing noise on social media networks, organizations need to be able to adapt to new technology and figure out ways to break through the clutter. From technology, to marketing to outreach, there are many trends we can expect to see in the nonprofit sector in 2017 that will change the way we approach marketing nonprofit campaigns and nurturing relationships with donors.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

6 Lessons Nonprofits Can Learn from the Private Sector

The way we do things in the nonprofit world often differs from the way the private sector operates. While there is good reason for nonprofits to have distinct business models, there are some things that the private sector does right that nonprofits could really benefit from by incorporating them into their own business models.

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  Topics: Cause Marketing, Online Advocacy, Nonprofit, fundraising

#GivingTuesday Results Show a 20% Increase in Donations

The trend with #GivingTuesday continues as we see increasing numbers in donations every year. According to data from Blackbaud, there was a 20% increase in online donations this year as compared to 2016 and a whopping increase of 317% since the movement’s inception in 2012. Blackbaud alone processed $47.7 million in donations to more than 6,700 organizations. The amount of people that donated also grew, climbing 31% from 2015. interestingly when we reached out to some crowdfunding platforms in the nonprofit sector they did not want to disclose their numbers comparing 2015 and 2016 so it's unclear if this trend was seen across the entire sector. 

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  Topics: Online Fundraising

6 Fundraising Trends About Millennials You Need To Know

Millennials often think of themselves as the socially conscious generation. As your organization continues to look for funding opportunities, consider millennials as a viable target market, since they are your future donor base.

Achieve, in partnership with the Case Foundation, released valuable insight into how millennials interact with the causes that matter to them. The report comes from five years of responses by more than 75,000 millennials and provides six main insights into the millennial generation’s relationship with charitable giving.

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  Topics: Online Fundraising, Social Media

6 Tips For Getting The Most Out Of Your Year-End Fundraising

Online donations in December increased from 17.8% in 2014 to 19.8% in 2015, according to Blackbaud. The trend is clear: People tend to donate to organizations more around the holidays than any other time of the year. This is why year-end fundraising is so important to livelihood of nonprofits.

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  Topics: Online Fundraising, Social Media

Can Nonprofits Raise More Money with Apple Pay?

Good news for nonprofits. Apple just announced that Apple Pay will now allow nonprofits to use the service for donations. Apple used to ban iOS apps from using Apple Pay to collect funds, meaning that charities needed to use third-party apps or outside services to process donations. Now, nonprofits can incorporate a donate button that processes transactions directly.

However this launch raises many questions: What kind of an impact will this have on nonprofits? How could your organization benefit from using Apple Pay? What are the downsides of using Apple Pay? How do you know if it’s right for your nonprofit?

We did some research over at Rad Campaign and have some great information for you as you continue with year-end fundraising.

An Apple Pay “Donate” button would mean that iOS users can use Touch ID on mobile and click “Donate” on the web. Users can confirm their donation with any of their iOS devices such as their phones, tablets or Apple Watches.

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  Topics: Online Fundraising

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