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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

4 Ways to Launch a Website on Time and under Budget

The other day, I heard an interesting question. "As a project manager, how will you make sure my nonprofit's website launches on time and under budget?"

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  Topics: Guest Blogs, Misc., Technology, Nonprofit

Four Tips for Nonprofits to Stay Relevant in 2016

A few days ago Ev Williams, one of the cofounders of Twitter and the CEO of Medium said the future of media lies in platforms like Twitter, Facebook, and Medium. “There’s going to be a convergence of distribution points for media,” Williams said. “And it’s going to make less and less sense to publish on the Web.”

Of course social media giant founders like Williams and Mark Zuckerberg, founder of Facebook, would like to see this convergence happen, as it would greatly benefit their platforms.

Facebook has been aggressive in this convergence strategy from their acquisitions of other platforms like Instagram to their consistent roll out of new features such as the recent interest-specific news feeds. Facebook is testing this new feature, which allows people to customize their feeds by categorized topics and sub-categories. The goal? To get users to stay on Facebook for longer periods of time and engaged with their customized news feeds.

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  Topics: Online Fundraising, Online Advocacy, nptech

The Power of Images: Care2’s guide to choosing the best images for your campaign

As communicators, we are passionate about the work of our organizations. We dedicate time to crafting the right message, honing our target audience, and getting the message out.

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  Topics: Online Fundraising, Online Advocacy, nptech

How Nonprofits Can Leverage Facebook, Google and Pinterest's Buy Buttons

Does your nonprofit use ecommerce as a big part of its fundraising strategy? Then you need to explore the “Buy” button from Google, Facebook and Pinterest.

Google Buy Button

As you know Google searches are a significant source of traffic. Google’s “Buy” button makes Google even more powerful. Here’s how. When users go to Google to search for your organization’s product, Google generates a search results page displaying your product. Google’s “Buy” button allows users to look at the product and complete the checkout process without ever having to leave search results, which can help increase conversion rates. The payment goes through Google Wallet.

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  Topics: Online Fundraising

Tips to Improve your Donation Forms

With #GivingTuesday behind us, we’ve officially stepped into the end-of-year-giving zone. There’s no turning back. Now it’s time to step up your game so you can raise a lot of money over the next three weeks. 

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  Topics: Online Fundraising

Three Last Minute Tips for #GivingTuesday

Year-end fundraising has begun! As you know the month of December is the biggest revenue generator for the nonprofit sector. Just in case you were thinking of skipping #GivingTuesday here’s three easy tips to leverage this collective day of giving and action.

You don’t need to reinvent the wheel to raise even more money on this day. Use the campaigns you are already engaged in to send an appeal on #GivingTuesday and promote it on social media.

1. Show Impact:

Set a realistic fundraising goal and tie it to tangible impact. For example, if your organization were a soup kitchen, you could frame this as “for every $20 you donate, we will be able to feed another 20 people at our soup kitchen tonight.” Connect donations to helping individuals, a critical project, or program. 

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  Topics: Online Fundraising, Online Advocacy, nptech

How Nonprofits Should Define Success

Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change.

While nonprofits may not be able to solve these problems in our lifetime, we must be able to show impact and show degrees of success with our advocates and donors. We also need to engage the public at-large on these critical issues and illustrate how we are moving the needle.

How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand?

The Big Picture 

From an advocacy perspective a nonprofit must look at the big picture and overarching goal. For example, is your nonprofit meeting any part of its mission of solving the problem you are fighting?

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  Topics: Online Fundraising, Online Advocacy, nptech

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