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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Political Giving Impacts Nonprofit Donations

A lot of nonprofits question how big election years will impact their fundraising, especially if they are not a C4 or a PAC. They worry that donors will prioritize candidate donations over their nonprofit. A new report by Blackbaud shows that this assumption may be wrong. During the 2012 elections, data showed that political donors tracked by the Federal Election Commission gave more to nonprofit organizations in 2012 than they did in 2011. Another words many donors are happy to support both political candidates and nonprofits. 

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  Topics: Online Fundraising, Trends

3 Self-Care Tips for Nonprofit Teams

The nonprofit sector is no stranger to burnout and unhealthy work habits. Mobilizing a base of supporters and advocating for meaningful change that will positively impact the world can sometimes feel draining. There are just not enough hours in the day to get everything done. As the cofounder of a web agency that teams up with nonprofits to fight for social change, I think about how we can do a better job of integrating self-care and good health habits into our day-to-day work. Beth Kanter and Aliza Sherman recently asked me to share what we do at Rad Campaign for the the book they are writing "The Happy, Healthy Nonprofit." Here's three tips that have really worked for us.

1. Take Vacation When You Need It.

This year we implemented flexible vacation. The concept is simple. Take vacation when you need it. Whenever folks on our team feel like they need to take some time off to recharge, want go visit family, go hiking in the woods, etc. they schedule it and take time off, provided it does not interfere with major deadlines and that there is enough staff in the office to cover things. One of the main reasons we implemented flexible vacation was because some staff were concerned that if they did not take their vacation by the end of the year, they would lose it. Others wanted to take some extra vacation but technically did not have enough accrued hours for the year. Flexible vacation eliminates this unnecessary stress and now everyone has a lot more flexibility to recharge as they need it. Some Executive Director's might be scared of flexible vacation because they think staff may abuse this policy. If you trust your team to get their work done and meet their deadlines this should not be an issue. 

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10 #16NTC Sessions to Attend

Another awesome 16NTC conference starts next week in San Jose. There's going to be some terrific panels aimed at nonprofit advocacy, fundraising, tech, and leadership teams. Every year we go through the program to help you focus on the top 10 sessions to attend. Get ready! Go!

1. Digital Outlook: Ready, Set, Go… Wait, Where Are We Going?
2015 was a banner year for integration, as nonprofits reshaped and retooled to combine traditional (offline) and digital (online) endeavors, acknowledging that in modern marketing, digital shouldn’t
exist in isolation.

The 2016 Digital Outlook Report results are in, and it may surprise you or reaffirm your strategic decisions and investments this year. Data from hundreds of organizations across the globe has guided the findings — see how you compare!

Research and report partners Care2, hjc, and NTEN will walk you through a recap of trends and strategies, highlighting best practices and expert insights along the way.

2. It Takes More than a Hashtag to Build a Movement: Network Building for Change.
Movement leaders are constantly seeking powerful ways to connect resources to people and people to each other in order to create change — but social change cannot happen when individual leaders in grassroots groups and organizations are fractured from one another and campaign in isolation. 

This session opens a discussion about the mechanics of network building for social change, and offers a framework for discussion and an opportunity tomake sense of it all through a mix of large groups, peer learning, and small groups.

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Webinar: The Overachiever's Guide to Year-End Fundraising

 Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies.

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  Topics: Online Fundraising

Three Apps to Reach Generation Z

I don't have to tell you that advocates and donors are the heart of your organization. You would not survive without them. What are you doing to recruit younger demographics such as those who are 18-22, the people who will be funding your organization in the future? Unfortunately, most nonprofits don't spend enough time or resources cultivating young people, despite the fact that Generation Z will comprise 40% of consumers by 2020. 

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  Topics: Online Fundraising, Online Advocacy, Awards

Care2 Launches Hyper-Local Petitions to Empower Activists

Big news for the activist community. Care2 just rolled out a first-of-its-kind localized petition platform for its 33 million-member network for good.

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  Topics: Online Advocacy

How to Double Online Giving in Six Months

More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized for donations? And what are some basic fundraising tips to integrate if your nonprofit is just starting out on its online fundraising journey?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

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  Topics: Online Fundraising, Online Marketing, Lead Generation

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