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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Five Nonprofits Who Are Ruling Snapchat

Snapchat is a messaging app that has become increasingly popular with Generation Z, Millennials and Gen Xers and, while 92% of NGOs worldwide have a Facebook page, most organizations are still not taking advantage of Snapchat.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Voting is now open for Care2's eighth annual Impact Award

The Care2 Impact Award honors outstanding achievements in the nonprofit sector.  Members of the nonprofit community nominated their favorite charity initiatives, and the judges have narrowed it down to five prize-worthy campaigns. 
 
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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Global Tech Trends for Nonprofits

With technology taking over almost every part of people’s lives it has become more and more important for nonprofits to leverage different online platforms. Nonprofit Tech for Good along with Your Public Interest Registry just released the 2017 Global NGO Online Technology Report, which details how NGOs across the globe are using different technology platforms. 

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Nonprofit Tips to Fundraise More Effectively

If your nonprofit is looking for insight to increase its fundraising, Blackbaud's Benchmark Report provides some great data. 
 
Email Still Matters
Even with yearly email list growth slowing down by 10% and strict laws in some countries like the Canadian Anti-Spam Law (CASL), email continues to be one of the most important tools for fundraising. However, when crafting successful email campaigns, there should be a focus on quality over quantity. Consider doing a hybrid of organic and paid email list growth through reputable networks like Care2, who runs this blog.
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  Topics: Online Advocacy, Nonprofit, fundraising

Twitter Launches Fundraising Beta for Nonprofits

Twitter rolled out a new feature that lets users make donations directly through the platform. Much like Facebook Fundraising , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful case studies that companies using services like Apple Pay experience 2x faster checkout conversion rates. With an easy way to checkout online (up to 60% faster), people are much more likely to follow through with their intention to donate. 

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  Topics: Nonprofit, fundraising, Social Media

The Greatest Photos and Messages from the Women's March and Protests

January 20 and January 21, 2017 will go down as one of the biggest moments in modern history where Americans and allies across the world (mostly) peacefully protested against Racism, Islamophobia, Transphobia, Sexism, and stood up to protect Prochoice, LGBT Rights, Healthcare Reform, and much more. It was inspiring to see millions of messages and art spread across signs and social media. I wish we would have seen similar momentum during the elections around these same issues, but this is where we are now.

Social justice organizations are now faced with harnessing the energy from the marches and protests. They will need to develop strategies to keep the momentum going to take on the Republican Congress and State Legislatures who will attempt to put laws in place that will remove the most basic human rights for people living in this country. Nonprofits and movement organizers have an opportunity to cultivate relationships with a lot more people who are just getting involved in social justice for the first time or re-engaging with it. But first we must document the incredible two days so we never forget.  

Here are some of the greatest signs, art, and messages we saw during the marches and protests. Think about some of the personal messages and images people wrote, drew, and screen printed, on their signs as you reflect on what comes next. 

 
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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media, Marketing

What Does Your 2017 Digital Strategy Look Like?

Each nonprofit has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it!

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media, Marketing

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