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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Spendrise: New Platform Helps You Spur Change Where You Shop

Running the Women Startup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise, a platform for creating positive change everywhere you spend money. Here's how it works.

1. Start a Pledge
You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in. The change could be asking the business to go solar, to provide sick days to its employees, or any number of ideas! It's free to pledge, and your purchase only happens if the campaign succeeds.

2. Share the Pledge
The more people that pledge to spend to see the pledge implemented, the more likely a business agrees to make the change. Spread the word and see the pledges grow!

3. Pledge Fulfilled
The campaign creator brings all the pledges to the business to decide. If the business accepts, your pledge becomes a giftcard, and your dollars helped make real change! If not, no worries, your pledge expires and you keep your money.

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  Topics: Social Networking, Online Advocacy, Online Marketing, Trends, Nonprofit

Is Facebook’s One-Click Donate Button a Game Changer?

Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your  organizational FB page. 

Here’s how the one-click donate button works once it’s integrated on your Facebook page.
When a donor clicks on the donate button they will get a popup with donation amounts (it's customizable by the nonprofit), and if the donors credit card is already stored in FB, they click one button to make the donation. There is also an opt-in for donors on FB to receive more info from the nonprofit. If you’re nonprofit is interested in learning more about this new donate feature, here's a webinar that covers the basics.

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  Topics: Social Networking, Online Fundraising, nptech, Trends, Nonprofit

How Online Trends in 2016 Will Impact Your Nonprofit

The 2016 Benchmarks Study was recently released and highlights the latest nonprofit trends and strategies with an eye on shifts throughout the past decade. The study is comprised of a diverse mix of 105 nonprofits of various sizes and sectors. The study analyzed 2.8 billion email messages sent to over 69 million list subscribers, $481 million of online donations from over 13 million online gifts, and 8.2 million advocacy actions.

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  Topics: nptech, Trends, Nonprofit

9 Tips for Nonprofit Campaigners to Deal With Online Harassment

Nonprofit campaigners are no stranger to trolling. But when it escalates to online harassment, threats, and doxing, this becomes a lot more stressful to campaigners who already have their hands full running campaigns and managing online communities. Unfortunately, many nonprofit teams aren't prepared in dealing with online harassment. In addition to taking screenshots of all harassing communications - texts, social media posts, emails, and reporting it to your manager, HR department and law enforcement, it's important to take proactive steps in protecting your passwords and data.  Here's a few tips to get you started on the ladder. 
 
 
  1. Password Length and Passphrase 
    Your password should be over six characters long (and here’s why). A six letter password can be cracked in less than 15 minutes, depending on the targeted system.

    Think “passphrase,” not “password.”
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  Topics: nptech, Trends, Nonprofit

How To Fundraise Like A Rockstar: Tips From Nonprofits Doing It Right

report, commissioned by the Evelyn and Walter Haas, Jr. Fund, was just released to address chronic nonprofit fundraising challenges. They conducted the survey through the lens of the following questions:

  • What if the real answers to nonprofits’ fundraising challenges were already solved by others?
  • What if we could identify and capture the stories of organizations that are uniquely successful in their fundraising?
  • What if we could learn from these organizations what’s working—not so we can copy their strategies and tactics but so we can get a better sense of the beliefs, values and organizational cultures that create the conditions for fundraising success?

In addition to reviewing nonprofits' individual fundraising performance over the last three years, the report includles in-depth interviews with staff, board, and donors to really dig into the intricacies of their successes. 

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  Topics: Online Fundraising, Nonprofit

5 Ways to Engage Online Like You Mean It

We've said it before, and we'll say it again: social media and the Internet should be like a cocktail party - you should be mingling and engaging with your guests. Be welcoming, courteous, and fun.

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  Topics: Social Networking, Trends

Nonprofit Trends And Strategies You Need To Know

With a few months of 2016 under our belts, it's time to evaluate where we're at digitally, and if we're innovating quickly. What should nonprofits be focusing on for the remainder of the year, and what will produce the best ROI? Good news, a report conducted by Care2, hjc, NTEN, and the Resource Alliance was just released: the 2016 Digital Outlook Report: Nonprofit Trends and Strategy

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  Topics: Trends, Digital Strategy

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