In honor of the first anniversary of the Parkland shooting, Care2 recently launched a month-long integrated advocacy campaign to “#EndGunViolence” once and for all in America.
The outcomes of the campaign surpassed expectations. By incorporating a unique and strategic combination of digital strategy, tactics and techniques, the Care2 team engaged millions of people around this critical issue via online petitions, social media and other digital channels. The timely campaign also helped drive real political change.
So we spoke to our own Lacey Kohlmoos, Care2’s Organizing Strategist, to learn more about the key lessons she took away from spearheading this successful integrated campaign: