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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Infographic: 10 Things To Consider In Your Social Media Strategy

Remember the early days of social media when you did not have to cut through all of the noise and things felt more like a community rather than a popularity contest? I can't begin to tell you know how many nonprofits I talk to these days who are just interested in vanity metrics - gaining followers and FB Likes rather than focusing their social media on building relationships with the closest people to you, your community and then the network, followed by the crowd. This is a key principle in the book Amy Sample Ward of NTEN and I wrote about in our book Social Change Anytime Everywhere.

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  Topics: Social Networking, Trends

Report: Insights Into Nonprofit's 2015 Digital Strategy

Now that we're settling into the new year, it's time to reassess your goals you set for the year. If you are a regular Care2 Frogloop reader, I know that digital was a key part of your plans. Right? Ok, even if it wasn't, we've got some news for you. Care2, hjc, and NTEN just released data they collected from 473 nonprofit professionals to bring you the 2015 Digital Outlook Report.

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  Topics: Technology, nptech, Trends

Is the Humans of New York Community Every Nonprofit's Dream?

Good fundraising can make or break any nonprofit, but what makes truly good fundraising? One of the most important factors for success is a highly engaged community who is extremely passionate about your mission. Humans of New York (HONY) is an amazing example of how building an engaged community inspires people to rally together and raise money for an issue they are moved by.

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  Topics: Social Networking, Online Fundraising, Web 2.0

2015 Nonprofit Technology Staffing & Investments Survey

Did you know that over 64% of nonprofits include technology in their strategic plan, and there's been an increase in the number of "data" staff at nonprofits? These are some of the key findings from last year's Nonprofit Technology Staffing & Investments research. Help us figure out if that trend stayed true in 2014.

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  Topics: Technology, Trends

Are Facebook Videos Dominating YouTube?

Let's flashback to 2013 when Facebook announced in a blog post that they'd start autoplaying videos:

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  Topics: Social Networking, Video, Web 2.0, Trends

Nonprofit Communication Trends to Expect in 2015

According to the 2015 Nonprofit Communications Trends Report, by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals.

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  Topics: Email Marketing, Online Fundraising, Metrics

New Study: Investing in Facebook is a Waste of Time

For the past few years, nonprofits have spent a lot of resources on building their Facebook page presence. Many social media strategists and the media told nonprofits and businesses that email was dying and that FREE social networks like Facebook would be king of communications. So it's now 2015 and guess what? Email is definitely not dead and in fact it raises a heck of a lot more money than any social media platform. In addition, the majority of nonprofits still haven't raised a dime on social media. So is Facebook still worth it? I think it depends on your goals with Facebook and if you have the funding to pay to play.

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  Topics: Social Networking, Online Fundraising

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