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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Take the M+R Online Monthly Giving Survey

Wouldn't you love to know more about monthly giving?  That’s why our friends over at M+R have decided to take an in-depth look at nonprofit online monthly giving (a.k.a. sustainer/recurring) – and they want to include YOU in their short and easy survey of nonprofit organizations.

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  Topics: Marketing Research

Mastering Integrated Marketing: Interview with Jessica Grounds

I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ Phones, on her experience with integrated communications strategies.

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  Topics: Email Marketing, Integrated Marketing, Mobile, Technology, Direct Marketing

Mapping Your Nonprofit: An Intro to GIS

As a co-organizer of NetSquared DC, I helped design a presentation on the topic of GIS and mapping technology as applied to nonprofits.  The speaker, Robert Cheetham, is both concise and knowledgeable, but more importantly he has a knack for explaining GIS in a way that is very accessible to non-techies.  His firm, Avencia, is an award winning GIS consultancy.

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Every Woman Counts Launch Meeting

Lifetime Television, Redbook, CosmoGIRL! and Marie Claire joined forces to create www.everywomancounts08.com, a non-partisan coalition.  I had the privilege of attending the kick-off dinner reception last night.  As the event announcement stated so clearly, "women, who constitute more than half the population and vote in greater numbers than men, will play a critical role in the election." This fact certainly caught my attention.

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Despite Newer Technologies, Email Remains Number One

Mobile downloads, embedded video, and search engine optimization marketing might make us all bubbly inside, but a recent report in The McKinsey Quarterly posted on eMarketer showed that good ol' fashioned email was still the most popular digital marketing tool.

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  Topics: Email Marketing, Marketing Research, Trends

Did You Miss The Online Holiday Fundraising Season?

According to this post “Ring-Cha-Ching, Hear Them Ring” on the blog Email Insider, the retail email holiday season has already begun. In fact, it began in August.
 
Thankfully for nonprofit fundraisers, most donors aren’t yet in the holiday giving mindset. That means there’s still time to prepare for the end-of-the-year fundraising push.  So what do you need to do to get ready? We asked a variety of online fundraising experts and delved into some key online resources and found some great advice.
 

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  Topics: Misc., Online Fundraising

Overbrook Foundation Reports Grantees Don't Know Web 2.0

To date, grantees generally avoid the Web 2.0 tools, at least according to a recent study by The Overbrook Foundation and Allison Fine examining how (and if) grantees were using Web 2.0. 

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  Topics: Social Networking, Marketing Research, Technology, Trends

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