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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Replay: Using Email to Engage Activists, Cultivate Donors

Thank you to everyone who attended last week's Using Email to Engage
Activists, Cultivate Donors webinar hosted by Care2's Eric Rardin. In
case you couldn't join us or want to catch something you missed, you
can still view a free replay of the webinar in its entirety here.


Email remains the most reliable method for engaging supporters and
raising money online. But it's not always easy. Care2 Senior Campaigner
Natasha Nummedal and Maureen McGregor, Oceana's Manager of E-Activism
and Marketing, shared some of their keys to success in maximizing email
response rates and converting email subscribers into donors.

Click here to watch the replay.

Natasha Nummedal is Senior Campaign Manager at
Care2.  Natasha has a background in field organizing and grassroots
organization from 18 years of volunteer and work experience in the
human rights movement. Prior to joining Care2's campaign team, she
worked for Amnesty International USA's Urgent Action program and the
YMCA of Boulder Valley.

Maureen McGregor is the
E-activism Director at Oceana. After graduating with a degree in
marketing, Maureen decided she would rather "sell" a cause than a
product and started her career at Greenpeace.  She spent three years on
the Greenpeace web team before moving on to Oceana.  She's been running
Oceana's WaveMaker since 2006.

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  Topics: Email Marketing, Online Fundraising, Online Advocacy

Knowmore.org Firefox Extension Empowers Consumers

I had the pleasure of meeting the people behind Knowmore.org, the nonprofit that let's you vote with your wallet.  Knowmore developed a Firefox extension that lets consumers make better choices about the products they purchase.  By exposing corporate abuse, knowmore.org empowers individuals to make a difference by changing the way they choose to spend their money.

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  Topics: Misc., Technology, Online Organizing

Webinar: Using Email to Engage Activists, Cultivate Donors

Email remains the most reliable method for engaging supporters and raising money online. But it’s not always easy. Care2 Senior Campaigner Natasha Nummedal and Maureen McGregor, Oceana’s Manager of E-Activism and Marketing share some of their keys to success in maximizing email response rates and converting email subscribers into donors. Join them for this webinar and online discussion brought to you by Care2. To register, please click here.

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  Topics: Email Marketing, Online Fundraising, Online Advocacy

Bring Your Idea to Life at Social Actions Wiki

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Three Tips: How to Harness the Power of Video for Nonprofits

On June 24th and 25th, OneWorld hosted a conference that addressed the increasing importance of video as a tool to advance nonprofit causes.  Presenters included filmmakers and producers, who shared advice on best practices for video for nonprofits.  They talked about how to actually go about making a video and what equipment to use and also how to make the video spread through the Internet, or go viral.  We've outlined three key take-aways below.

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  Topics: Video

Insider's Guide to Video and YouTube for Nonprofits

YouTube is one of the most popular sites on the Internet, reaching about 20% of Internet traffic daily according to Alexa rankings. 

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  Topics: Video, Technology, Online Marketing

Nonprofit CRM Trends Plus How to Choose an eCRM

Ever since I started using Salesforce, I've been fascinated by CRMs and their power to manage information. CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. Today's providers offer everything from communications to fundraising.

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  Topics: Online Fundraising, Online Advocacy, Technology

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