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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Landing Page Optimization for Online Fundraising

Donordigital and Amnesty International USA teamed up to study the best landing page design principles to optimize online donations. The result was an in-depth eleven page report.

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  Topics: Marketing Research, Online Fundraising, Case Studies

Care2 Website Goes Green, Saves 341,000 KW-hours

I was really excited to drive into work this morning in a Toyota Prius. It's a rental car. When I drove it off the lot, the average fuel efficiency was calculated in the display at 44.6 mpg. That's not bad, but I thought it could be better, so I turned it into a game by adjusting my driving habits in an attempt to raise the average mpg. As I drove into to work this morning, I got the average up to 48.7 mpg's!

Not too shabby, but while I was playing games with the Prius, my employer, Care2 accomplished a much more impressive feat. The engineers worked all weekend to relocate our servers and today, we celebrate the completion of our move to a green data center for www.care2.com.

In moving our facility, we not only improved the performance of the site, but we stand to save 341,000 kilowatt-hours of energy use. We'll also effectively abate 266 metric tons of CO2 due to these upgrades.

If you're interesting in learning more and potentially making your own data centers green, read more here:

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The Essentials of Online Advocacy Begin With Email

Our friend Duane Raymond at FairSay wrote a great article outlining the critical elements of online advocacy and campaigning. Email tops the list, followed by your Website, your campaign savvy and the quality of the actions you ask your constituents to take.

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  Topics: Email Marketing, Online Advocacy

ePhilanthropy: 10 Valuable Tips for Shooting Web Video

If you'd like to learn how to make the best use of video for nonprofits, RSVP to join us on May 20th for the NetSquared DC Video for Nonprofits event. I hope to see you there.

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  Topics: Video

M+R and NTEN CMS, Email, Fundraising Benchmarks Study

NTEN and M+R Strategic Services have released their 2008 eNonprofit Benchmarks Study at http://www.e-benchmarks.org/.

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Online Marketing

EEN's Avatars Campaign Brings Online Marketing to Life

Imagine having the ability to translate virtual reality into actual reality.

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  Topics: Social Networking, Integrated Marketing, Technology

51% of Donors 'Not At All Interested' in Social Networks

A recent survey by  Harris Interactive and Virilion unearthed some surprising results about donor preferences for receiving information.

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  Topics: Social Networking, Marketing Research, Online Fundraising, Trends

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