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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

What Makes A Campaign Go Viral?

"Viralness" in online campaigning is something everybody wants, yet nobody really knows the secret formula.

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  Topics: Social Networking, Online Marketing, Web 2.0, Trends

10 Fast Tips to Boost E-newsletter Performance

Let’s face it: People have a love hate relationship with their email. It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days?

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  Topics: Email Marketing, E-newsletters

Care2 Adds Two Experts to Nonprofit Services Team

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed

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  Topics: Care2 News

Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?).

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  Topics: Misc., Online Fundraising, Technology, Online Marketing, Lead Generation

Year-End Fundraising

The NonProfit Times published a story (link here: http://www.nptimes.com/instantfund/08Dec/IF-081204-1.html) about how to make the most of year-end fundraising. Here are just some of the ideas found there.

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  Topics: Online Fundraising

Replay: Growing Your Online Communities and Getting Them to Give Online (and Off)

Thank you to everyone who attended last week's Growing Your Online Communities and Getting Them to Give Online (and Off) webinar hosted by Care2's Eric Rardin. In case you couldn't join us or want to catch something you missed, you can still view a free replay of the webinar in its entirety here.

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  Topics: Social Networking, Care2 News, Online Fundraising, Online Organizing, Crowdsourcing

Convio 2008 Innovator Awards

Each year, at the annual Convio Summit, Convio honors a few of their clients who have pushed the envelope with their online campaigns. Here are the results for the 2008 Innovator Awards:

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  Topics: Misc., Online Advocacy, Technology, Trends

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