Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website.
Just added to our ever-growing Care2 in the News section is a great piece by Inside CRM highlighting Care2's partnership with the National Oceanic and Atmospheric Agency (NOAA) as an effective way for government and social media to team up for a cause.
In case you missed it, the Google Blog recently announced that the company will be hosting a competition called Project 10100 (pronounced "Project 10 to the 100th") as a call for the best ideas that can change the world by helping as many people as possible. Google has set aside $10 million to help fund the five best ideas as voted on by the people and an advisory board.
A big question remains for nonprofit marketers as to when it's best to make the first donation appeal: do you hit up new subscribers for money immediately or wait and cultivate them first.
With Barack Obama's VP text, the single largest mobile marketing event ever, and new data suggesting exposure to mobile lifts brand awareness, the time has never been more ripe for nonprofits to at least get their toes wet in mobile marketing.