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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?).

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  Topics: Misc., Online Fundraising, Technology, Online Marketing, Lead Generation

Year-End Fundraising

The NonProfit Times published a story (link here: http://www.nptimes.com/instantfund/08Dec/IF-081204-1.html) about how to make the most of year-end fundraising. Here are just some of the ideas found there.

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  Topics: Online Fundraising

Replay: Growing Your Online Communities and Getting Them to Give Online (and Off)

Thank you to everyone who attended last week's Growing Your Online Communities and Getting Them to Give Online (and Off) webinar hosted by Care2's Eric Rardin. In case you couldn't join us or want to catch something you missed, you can still view a free replay of the webinar in its entirety here.

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  Topics: Social Networking, Care2 News, Online Fundraising, Online Organizing, Crowdsourcing

Convio 2008 Innovator Awards

Each year, at the annual Convio Summit, Convio honors a few of their clients who have pushed the envelope with their online campaigns. Here are the results for the 2008 Innovator Awards:

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  Topics: Misc., Online Advocacy, Technology, Trends

New Convio Study Projects Donations in the Face of Tough Economic Times

The current economic situation has made many nonprofits nervous about incoming donations in the next few months.  However, a study by Convio provides some hope in the form of online donations.

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  Topics: Marketing Research, Online Fundraising

Free Webinar: Growing Your Community and Getting Them to Give Online (and Off)

With the economy in historic turmoil and a recession on the horizon, there's never been greater need for nonprofits to raise money effectively and efficiently. Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable.

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  Topics: Care2 News, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing

OneWorld Event: Look Back & Ahead, Best Practices in Online Communications

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  Topics: Misc., Online Advocacy

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