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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Why Every Nonprofit Should Embrace the Web 2.0 World

Judith Freeman of the New Organizing Institute and Liza Sabater of Culture Kitchen joined me on a panel recently at the Fem 2.0 Conference to discuss the importance of incorporating Web 2.0 tools as part of an organization’s communications strategy. We had a lively discussion with several senior nonprofit executives about embracing the Web 2.0 world, without mistaking it for "the solution" to your online advocacy and online fundraising needs. The truth is, Web 2.0 is a buzzword. It’s important to recognize that you will not recruit millions of new people to your organization and raise tons of money just because you have a profile on Facebook, or because your staff Twitters. So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 so important? Here are my top five reasons why every organization should have a solid presence in the Web 2.0 world.

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  Topics: Online Marketing, Web 2.0

The Joys of Google Grants, Part 2

In part one of this series, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Today, I’ll go into more detail on how we’ve maximized the use of our grant, and some of the benefits we’ve seen from it.

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  Topics: Online Marketing, Case Studies

Nonprofit Resolutions That Will Make A Difference in 2009

What are your nonprofit resolutions for 2009? Need ideas to turn your resolutions into reality? Convio just released a helpful guide for nonprofits appropriately titled, "Nonprofit Resolutions That Make the Difference in 2009".

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  Topics: Social Networking, Technology, Case Studies

The Joys of Google Grants, Part 1

When the National Women’s Law Center first applied for a Google Grant ― $10,000 worth of free advertising each month through Google’s AdWords program ― my co-workers and I knew it was at least worth trying. It was free, after all.

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  Topics: Online Marketing, Case Studies

On Frogloop's Radar

Calling All Feminists! Fem 2.0 Conference Comes to DC Feb 2

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  Topics: Nonprofit Events, Case Studies

Patch-Through Call Services – Finally Ready for Prime Time?

I love the concept of “patch-through” telephone call campaigns because it promises to help organizations empower their constituents to call their Members of Congress offices and directly express their position on important legislative bills. However, for many years these kinds of campaigns have been tricky – to say the least – to pull off successfully. For one thing, the staff time and budget it takes to run patch-through call campaigns can be overwhelming. You have to coach constituents effectively so they don’t end up stuttering and confused at the moment when they suddenly find themselves on the phone (thanks to you) with their Congressional office. Plus it’s difficult to measure results, because there aren’t many good reporting tools.

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  Topics: Online Advocacy, Online Organizing, Trends

Everything You Wanted to Know About Online Fundraising in a Bad Economy

Lets be frank, daily doom and gloom reports about the economy are scary. Nonprofits are facing challenging times with leaner resources.

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  Topics: Online Fundraising

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