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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Much Email is Too Much?

Steve DaigneaultThat’s the 25 million dollar question, especially for an advocacy group like Amnesty International USA (AIUSA). We're the nonprofit group that protects people wherever justice, freedom, truth and dignity are denied. Talk about a broad mission.

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  Topics: Email Marketing

SXSW Panels Offer Key Advice to Nonprofits

SXSW has been playfully dubbed "spring break for geeks" and having gone this year, I can totally see why. The interactive conference was a unique opportunity for cross-industry learning among 11,000 web geeks from every area of the web. As a nonprofit consultant that bridges the nonprofit and for profit world on a daily basis, I am already attracted to the idea of “Robin Hood” learning (as Katya Andresen might call it) but I couldn't have imagined the mental fireworks that are set off when you put programmers, fundraisers, gamers, designers and entrepreneurs under one roof. Here are a few of the highlights that I took away for nonprofits.

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  Topics: Social Networking, Conferences, Web 2.0, Trends

Convio Releases Nonprofit Online Marketing Benchmarks Study

Allyson Kapin, Editor-In-Chief‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Overall, the nonprofit online landscape looks good. Online fundraising, email list growth and website traffic continue to increase. However, in the fourth quarter nonprofits experienced a dip in average gift sizes. While donors continued to donate money, the average gift was smaller. Nonetheless, revenue still grew by 3% in the fourth quarter.

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Trends

GuideStar Study Says Nonprofits Need to be Transparent

2009 is the year of transparency. While most of the attention is focusing on the government and corporate sector, GuideStar has been pushing for a more transparent nonprofit sector. Since 1994, GuideStar has been gathering data about nonprofit organizations and publicizing the information to their paid members. Their latest report says nonprofits need to do a better job of disclosing their annual reports and audited financial statements. GuideStar’s key findings include:

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  Topics: Trends, Case Studies

Multi-Channel Approach is Key to Nonprofit Fundraising

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone. According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online. Interesting key findings based on research and information from over 9.5 million donors include:

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Direct Marketing, Case Studies

5 More Quick Steps to Better SEO (Part Two)

Last week we discussed five easy ways to improve your nonprofit website's Search Engine Optimization (SEO). This week's tips are a little more advanced, but still pretty easy to do and can have a big impact on your SEO.

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  Topics: SEO

New Study: The Power of the Premium: Convincing Prospective Donors to Give

M+R Strategic Services released a new study this week showing promising fundraising results for four nonprofits (Easter Seals, Human Rights Campaign, the Save Darfur Coalition, and The Wilderness Society) that tested premium offers to prospective donors. While each nonprofit will be tracking these new donors to see how they perform over time, the initial results were positive.

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  Topics: Online Fundraising, Case Studies

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