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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Punching Up Your Action Alerts and Online Fundraising Appeals

As a consultant for nonprofits and political campaigns, I receive a ton of action alerts and fundraising appeals every day. To be honest, my eyes just glaze over reading most of them because they say the same old thing. Yawn! As communicators who are fighting to change the world, we need to write passionately and tell stories that connect to people in order to motivate them to take action and donate some of their hard earned money. Often though, action alerts and fundraising appeals are written for senior management’s approval and just use their own wonky, boiler plate language. This needs to change ASAP. Remember the people on your list are not Members of Congress; they are everyday people who took the time to sign up to your list because they care about the issues you are fighting for. So speak to them.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Online Organizing, Web 2.0

Top 10 Panels at Politics Online Conference

The Politics Online Conference will be taking over the advocacy and political world in DC on April 20-21 at the Ronald Reagan building. This years line-up of panels has really great and useful topics and will offer key takeaways that nonprofits and campaigns can take back to the office and adapt. Here are some of the panels I will be checking out.

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  Topics: Nonprofit Events

How to Avoid the Elephant Stampede (And Other Crisis Communications Tips)

As someone who currently works in Corporate Online Marketing at New Media Strategies, but has a history of working in politics and non-profits, I often see a big discrepancy how the private sector reacts to an online crisis versus the public sector. From where I sit, the key to effective crisis communications is to follow the Boy Scouts motto: “Be Prepared.”

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  Topics: Social Networking, Online Marketing, Web 2.0

On Frogloop's Radar

Getting Wired for Progress

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  Topics: Nonprofit Events

ROI Survey On Nonprofit Online Programs

Has your Executive Director ever asked what is the ROI of your nonprofit's online program? It's common knowledge that online giving and participation is growing and an online strategy has to be a critical part of your fundraising mix. But just how much money should you be investing in your online strategy?

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  Topics: Marketing Research

Successful Organizations On Twitter: Wellstone Action

Deanna ZandtAs part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. After the workshop, I wondered how @wellstoneaction planned their Twitter usage-- were they really some sort of non-profit advocacy Twitter mastermind, as I'd suspected? Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions.

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  Topics: Social Networking, Web 2.0

YouTube Adds Call To Action Tool For Nonprofit Videos

YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. Nonprofits have been lobbying for this type of tool for a while, in order to drive traffic back to their own websites so people can actually take action without having to remember the URL’s campaign name mentioned in the video.

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  Topics: Video

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