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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

GuideStar Study Says Nonprofits Need to be Transparent

2009 is the year of transparency. While most of the attention is focusing on the government and corporate sector, GuideStar has been pushing for a more transparent nonprofit sector. Since 1994, GuideStar has been gathering data about nonprofit organizations and publicizing the information to their paid members. Their latest report says nonprofits need to do a better job of disclosing their annual reports and audited financial statements. GuideStar’s key findings include:

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  Topics: Trends, Case Studies

Multi-Channel Approach is Key to Nonprofit Fundraising

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone. According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online. Interesting key findings based on research and information from over 9.5 million donors include:

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  Topics: Nonprofit Benchmark Studies, Online Fundraising, Direct Marketing, Case Studies

5 More Quick Steps to Better SEO (Part Two)

Last week we discussed five easy ways to improve your nonprofit website's Search Engine Optimization (SEO). This week's tips are a little more advanced, but still pretty easy to do and can have a big impact on your SEO.

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  Topics: SEO

New Study: The Power of the Premium: Convincing Prospective Donors to Give

M+R Strategic Services released a new study this week showing promising fundraising results for four nonprofits (Easter Seals, Human Rights Campaign, the Save Darfur Coalition, and The Wilderness Society) that tested premium offers to prospective donors. While each nonprofit will be tracking these new donors to see how they perform over time, the initial results were positive.

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  Topics: Online Fundraising, Case Studies

Open Government: A Recap of TransparencyCamp

"We have brought the techies and the policy wonks together, and they aren't that different." said Greg Elin of the Sunlight Foundation. After returning from TransparencyCamp last week, I described the vibe this way:

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  Topics: Technology, Conferences

5 Quick Steps to Better SEO

Search Engine Optimization (SEO) is a key part of managing and marketing your nonprofits website. While many strategists throw around SEO terms that can make your head spin, don't worry, it's not really rocket science. In fact there are several simple things you can do to improve your site's SEO. Here's are 5 tips to get you started:

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  Topics: SEO

Top 10 SXSW Interactive Panels Your Nonprofit Should Attend

Are you planning to check out SXSW Interactive this year? With over 100 panels to choose from on every topic under the sun, choosing the right ones that will give your nonprofit the best research, tools and resources in technology and social media is key. Here are my top 10 picks in chronological order.

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  Topics: Social Networking, Technology, Online Organizing, Online Marketing, Conferences, Web 2.0

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