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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Nonprofits Can Benefit From Cause-Related Marketing

Care2’s Dana Weissman had a great discussion on cause-related marketing with Rob Densen, founder of Tiller LLC, a leading advocacy marketing and communications consulting firm. Densen has developed innovative programs ranging from demystifying the language of Wall Street for AARP Financial to an alliance focused on minority financial empowerment that brings together the ING Foundation with Girls Inc.

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  Topics: Social Networking, Cause Marketing

Twestival: To Meet, Tweet And Raise $500K For Charity

I will be watching Twitter like a hawk later this this week. Why? Because 175+ cities around the world will be hosting Twestivals on February 12th, which bring together Twitter communities for an evening of fun and to raise $500K for charity: water, a nonprofit organization bringing clean, safe drinking water to people in developing nations.

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  Topics: Social Networking, Online Fundraising, Web 2.0, Trends

Why Every Nonprofit Should Embrace the Web 2.0 World

Judith Freeman of the New Organizing Institute and Liza Sabater of Culture Kitchen joined me on a panel recently at the Fem 2.0 Conference to discuss the importance of incorporating Web 2.0 tools as part of an organization’s communications strategy. We had a lively discussion with several senior nonprofit executives about embracing the Web 2.0 world, without mistaking it for "the solution" to your online advocacy and online fundraising needs. The truth is, Web 2.0 is a buzzword. It’s important to recognize that you will not recruit millions of new people to your organization and raise tons of money just because you have a profile on Facebook, or because your staff Twitters. So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 so important? Here are my top five reasons why every organization should have a solid presence in the Web 2.0 world.

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  Topics: Online Marketing, Web 2.0

The Joys of Google Grants, Part 2

In part one of this series, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Today, I’ll go into more detail on how we’ve maximized the use of our grant, and some of the benefits we’ve seen from it.

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  Topics: Online Marketing, Case Studies

Nonprofit Resolutions That Will Make A Difference in 2009

What are your nonprofit resolutions for 2009? Need ideas to turn your resolutions into reality? Convio just released a helpful guide for nonprofits appropriately titled, "Nonprofit Resolutions That Make the Difference in 2009".

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  Topics: Social Networking, Technology, Case Studies

The Joys of Google Grants, Part 1

When the National Women’s Law Center first applied for a Google Grant ― $10,000 worth of free advertising each month through Google’s AdWords program ― my co-workers and I knew it was at least worth trying. It was free, after all.

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  Topics: Online Marketing, Case Studies

On Frogloop's Radar

Calling All Feminists! Fem 2.0 Conference Comes to DC Feb 2

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  Topics: Nonprofit Events, Case Studies

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