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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Jenny Dirksen Dishes on Cause Marketing in Restaurants

Jenny Dirksen works for illustrious NYC restaurateur Danny Meyer, who owns Tabla, Gramercy Tavern, Union Square Café and several other of Manhattan’s finest eateries. But Jenny is not a chef, waitress, hostess or bartender. Instead, Jenny is a “cause marketer” in charge of Meyer’s charitable efforts to help homeless and disadvantaged people. Care2’s Dana Weissman sat down with Jenny to discuss her position at Union Square Hospitality Group and her role in shaping the high-stakes game of cause marketing in New York City and across the country.

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  Topics: Cause Marketing

See3 Releases Their Guide to Online Video...as a Video!

Continuing our coverage of the power of online video for nonprofits, we wanted to point you to a cool series of videos released by See3 Communications as a beginner's guide to online video.

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  Topics: Video, Online Marketing

Using Google Analytics to Track a Nonprofit Website (Part 1)

Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website.

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  Topics: Online Fundraising, Technology, Online Marketing, Lead Generation

Care2 Launches America's Favorite Animal Shelter Contest

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  Topics: Care2 News

Care2 and NOAA Promote International Year of the Reef 2008

Just added to our ever-growing Care2 in the News section is a great piece by Inside CRM highlighting Care2's partnership with the National Oceanic and Atmospheric Agency (NOAA) as an effective way for government and social media to team up for a cause.

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  Topics: Social Networking, Care2 News, Misc.

Google Announces Project 10^100 for World-Changing Ideas

In case you missed it, the Google Blog recently announced that the company will be hosting a competition called Project 10100 (pronounced "Project 10 to the 100th") as a call for the best ideas that can change the world by helping as many people as possible. Google has set aside $10 million to help fund the five best ideas as voted on by the people and an advisory board.

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  Topics: Misc., Crowdsourcing

Common Knowledge Explains Quick-Conversion Program

A big question remains for nonprofit marketers as to when it's best to make the first donation appeal: do you hit up new subscribers for money immediately or wait and cultivate them first.

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  Topics: Email Marketing, Marketing Research, Online Fundraising

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