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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

3rd Annual DoGooderTV Nonprofit Video Awards

Did your nonprofit make a cool video this year that ignited social change? Check out the 3rd Annual DoGooderTV Nonprofit Video Awards and submit your videos for free. The entry deadline is March 26, 2009. This year’s theme is “Everyone’s Doing It” to highlight videos of all shapes and sizes, from organizational vlogs, to staff-produced web clips, to high-end, professionally produced videos. Categories include:

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  Topics: Video

10 Best Web Content Practices

When nonprofit organizations build websites they spend loads of time and money on the design, the functionality and bells and whistles that are cool and fun to work on. But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king.

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  Topics: Misc.

Tweet Locally, Reach Broadly

Daniel BennettTo Tweet or not to Tweet is not the question. But how nonprofit organizations can take advantage of Twitter should be. Twitter, a micro-blogging site makes it easy to create short posts known as tweets from anywhere, using almost any kind of wireless device – perfect for users with little time, but have something to say. As an aggregator of postings based on followers and search terms, Twitter has become an Internet magnet. However, organizations should be wary of using external hosting services, especially ones that prevents the organization from using hosting systems it controls. On the other hand, any organization that does not take advantage of using tools like Twitter to reach out to large audiences for free is making a big mistake.

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  Topics: Social Networking, Technology, Online Marketing

Nuts and Bolts of Online Advertising

Nonprofit professionals who work in online advocacy and web management often wear several hats. They are the “go to” person to write and send out action alerts, analyze results and trends, fix website errors as well as market the organization’s websites and grow their email lists. But navigating the online advertising world can be terribly confusing and filled with terms like CPM and ROS that make many of us say “huh?” Below is a list of the most commonly used online advertising terms and their associated definitions. The next time your boss asks you to coordinate an ad buy for an upcoming campaign; you will have the nuts and bolts nailed down.

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  Topics: Online Marketing, Online Advertising, Trends

Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study

After hearing about Twestival, I was intrigued. Could that concept be translated to help a local nonprofit? As the director of development of Girls Inc. of Chattanooga, I'm always looking for new ways to raise money. I reached out to John Hawbaker, the editor of Chattarati, a local Chattanooga blog, to see if we could adapt Twestival to help Girls Inc.

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Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan

Care2 is hosting a webinar on How Online Marketing Can Be Your Fundraising Stimulus Plan During Tough Times on Tuesday, February 24th at 2PM.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising

By: Allyson Kapin, Blogger-In-Chief

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  Topics: Email Marketing, Social Networking, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing, Web 2.0, Trends

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