This month's Internet Advocacy Roundtable features a discussion on the cutting edge of online advertising from three companies that are breaking new ground on targeted advertising for advocacy and politics. Basically, we have evolved beyond targeting websites that people we want to reach visit to targeting the people we want to reach specifically.
This is a significant advancement, creating more effective ad campaigns that waste less money on ads served to the wrong people.
Tomorrow, on June 20 from noon-2pm ET, the Internet Advocacy Roundtable will feature speakers from three companies using data collected from cookies appended to voter files and other data sources to create highly targeted ad campaigns:
- Jim Walsh, Founding Partner of DSPolitical
- Jordan Lieberman, President of CampaignGrid
- Waldo Tibbetts, Vice President of Rocket Fuel
Come listen and participate as we discuss just how they do it and how these innovations can help your campaign.
This live event is held at Care2's offices in Washington, DC. If you cannot make the event in person, follow the discussion on Twitter using the hashtag #IAR, follow @IARoundtable, and join our live video stream tomorrow at noon ET.