To get where you want to be, you need to know where you are today.
Next Thursday, we're holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization's performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.
Join Care2, Blackbaud and Feeding America for this free Expert Webinar, and discover the essential tips that can help you stay ahead of the curve.
In this webinar you'll learn:
- How you can use the benchmark report findings to measure your success and identify your areas of improvement
- Strategies for using benchmarks to reach your goals faster and more effectively
- How leading nonprofits use benchmarks to optimize their campaigns
About the Presenters:
Dennis McCarthy — Vice President of Strategy & Business Practice, Blackbaud
Dennis McCarthy has been serving nonprofits for over 30 years in the design and implementation of integrated marketing solutions; and building and managing technology solutions for some of America’s largest and most complex nonprofit organizations. At Blackbaud, Dennis has managed the Strategic Services Practice, comprised of consultants in Business Analytics, Design & Information Architecture, Deployment Services and Agency Services.
Elizabeth Nielsen — Director of Interactive Marketing, Feeding America
Liz Nielsen co-leads Feeding America's national direct marketing program — including digital media, email/web fundraising, direct mail and telemarketing. Her team raises funds to help secure and distribute more than 200M meals annually for families struggling with hunger. In 2008, Liz joined Feeding America at the onset of the sweeping organizational brand transformation; and helped guide direct response fundraising efforts through a successful brand transition. Prior to joining Feeding America, Liz provided strategic marketing and fundraising consulting to national nonprofit organizations such as the American Red Cross, National Multiple Sclerosis Society and Canadian Cancer Society at Convio. She also spent nearly a decade with Easter Seals headquarters building a centralized online fundraising and marketing program for both headquarters and a network of more than 90 affiliates. Liz serves on the committee for Education and Conference Development for the DMANF Advisory Board. She has a BS in Business Administration in Marketing and Advertising from Marquette University, and lives in Chicago with her husband and daughter.
Ashley Hansen — Director of Nonprofit Services, Care2
Ashley works with nonprofits to win advocacy campaigns, strengthen their online fundraising program and drive traffic to their website. Since joining Care2 in 2011, Ashley has strategized with many nonprofits on the most effective way to engage with Care2's members. Prior to joining Care2, Ashley spent 10 years at the Student Conservation Association (SCA) where she helped hundreds of young people volunteer on public lands and start careers in conservation. Throughout her life, Ashley has visited over 200 public lands only to come home to find her favorite National Park, the Kenilworth Aquatic Gardens, right here in D.C. In addition, she presents at several conferences each year and has been an invited speaker to Federal leadership teams.