Redesigning and updating your website might be one of your goals for 2015, and it be better be mobile responsive.
According to Pew Research, 63% of adult cell owners use their phones to go online, as of May 2013, and 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
Not only is your audience accessing your website from their mobile device or tablet, they're also giving more money on sites that are responsive. Blakcbaud determined this after they researched 105 small and midsized randomly selected nonprofits and conducted an analysis on almost 5,000 donations processed by Blackbaud’s Online Express between August 26th and October 25th of 2014.
Here are some of their key findings:
- Donors were 34% more likely to make a gift after reaching a donation form when the website was responsive.
- The average gift size increased on responsive sites.
- Conversions were 59% higher for mobile donors one responsive websites.
- Of the 105 nonprofits that npENGAGE evaluated manually, 42% has responsive sites. That's only 56 organizations.
You can view the rest of their findings in this infographic:
What have you noticed since making your site responsive? And if your website still isn't responsive, is it something that you're considering? Let us know, and maybe add it to your holiday wish list.