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A community for good
helping you find great people

Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Shayna Englin and Shabbir Safdar

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Is your Facebook Page Worth it?

Whether you're a large organization with brand awareness through the roof and a budget to match or a small nonprofit makeing do on a shoe string budget, you can't afford to waste resources.  Not even on your Facebook page.  Whether people became your fans, or, in the new Facebook parlance, "like" you, you invest in your presence on Facebook to build relationships with current or potential donors, volunteers, and activists to move them to take action that support your mission.  You're spending resources on Facebook for a reason.

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