In part one of this series, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Today, I’ll go into more detail on how we’ve maximized the use of our grant, and some of the benefits we’ve seen from it.
Topics: Online Marketing, Case Studies
When the National Women’s Law Center first applied for a Google Grant ― $10,000 worth of free advertising each month through Google’s AdWords program ― my co-workers and I knew it was at least worth trying. It was free, after all.
Topics: Online Marketing, Case Studies
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