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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Riche Zamor and Matt Kelley

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Lean Digital Campaigns

The standard nonprofit process of building a digital strategy — or a standalone campaign — can often be a shot in the dark. Organizations spend hundreds of hours and thousands of dollars on a theory that users will click or donate or share or engage, and success is by no means guaranteed. To borrow a phrase, the accepted model is “build it and they’ll come.”

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  Topics: Online Advocacy, Online Organizing, Online Marketing

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