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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Randy Paynter

As the founder of Care2 and the PetitionSite, Randy is a pioneer of online advocacy. Randy launched Care2 in 1998 to empower individuals to take collective action in support of social and environmental causes. Today, Care2 helps over 45 million members stand together, start online petitions, and share stories that inspire action.

Author's Posts

3 Ways to Keep Donors Happy in an Online World

Here’s an astonishing fact: Last year, people used online payments platform PayPal to contribute a staggering $8.5 billion to charity. To be fair, online giving is still just one method by which Americans donate a total of $390 billion annually to nonprofits. But the PayPal figure is a sign of the times. The shift to digital giving is a rising and considerable trend.

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The New Rules For Email Deliverability

At Care2, we spend a lot of time thinking about email deliverability.

Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won't reach their goals if their emails are marked as spam. 

It sounds easy: just make sure you aren't spamming people, right?

In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few years ago. And if you don't keep up with these changing practices, the penalties are severe.

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Slacktivism: Why Snopes got it Wrong About Internet Petitions

"It is always with the best intentions that the worst work is done," observed Oscar Wilde. And so it goes with an unfortunate entry on Snopes.com (a site usually quite good about debunking urban legends), that characterizes "internet petitions" as "slacktivism", a pejorative suggesting that activism is worthless if it doesn't require considerable effort.

I usually ignore such commentary since naysayers are a dime a dozen, but that particular post gets a lot of attention: it's one of the top search results for "petitions," is a favorite among cynics, and no doubt has turned off many who might otherwise have taken action. At a time when civic engagement is more important than ever, it's a tragedy that this ill-conceived post has disempowered so many people.

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