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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Kevin Carroll

Author's Posts

Best of the Blogroll for March

We culled the best articles from our blog roll from March and April.

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  Topics: Misc.

The Wonderful World of A/B Testing

If you’ve ever felt torn between two brilliant designs for an email or Web page layout, you know how it feels to wish for some way to know which one is better—which one will put more smiles on faces of email members and Web page visitors?  If only there were a way to find out…. well, we bring good news!  A/B testing is a method of evaluating the effectiveness of a Web site by measuring the response it generates among viewers. This technique is a fantastic way to sustain and increase the profile of any successful nonprofit organization.  It works by measuring the attraction and retention of members, advocates, and online donors.

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  Topics: Misc.

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