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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Karen Uffelman

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What Is Your Engagement Superpower?

What is your superpower? This is a favorite question of my colleague, Jon Stahl, and when he asks it, what he’s really talking about is value proposition. And not just some vague value proposition, like, “we protect the environment,” but more along the lines of what can you do for me today? Wonder Woman, for example, fights crime, but her superpowers? Invisible plane, “lasso of truth” and, hello, magic bracelets. I’m on board with the fighting crime part, but more likely to pay attention if I can get a ride in the invisible plane. 

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  Topics: Guest Blogs, Online Organizing

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