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A community for good
helping you find great people

Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Karen Taggart

Author's Posts

Tapping the Corporate Dollar – Mosaik Strategies Seminar

Ever wonder how to find a great corporate partner?  Have you tried to ask companies for their support, only to be ignored and rejected?  What are some of the best practices when it comes to created great non-profit/corporate relationships?

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  Topics: Cause Marketing

Raising Money from Online Activists

Karen TaggartI had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund.  The topic was hot and near and dear to my heart – converting online activists/subscribers into donors.  And the house was packed.

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing

Five Tips for Online Fundraisers from a Direct Mail Dinosaur

Code, code, and code some more:  Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Direct Marketing

Biggest Bang for Your Buck

A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.

Challenge:  Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer.  Keep your cost down and response rates high in order to maximize your ROI.

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  Topics: Email Marketing, Marketing Research, Online Fundraising, Online Marketing, Direct Marketing

Live From New York: 2007 DMA Nonprofit Federation Conference

Lessons for Non-profits from the Corporate World 

by Karen Taggart, Director of Nonprofit Services, Care2 

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  Topics: Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing, Trends

The Great Debate: DM vs. Online Acquisition

As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

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  Topics: Email Marketing, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing

Make New Friends, But Keep the Old

Reporting live from the DMAW/AFP Bridge Conference in Washington, DC

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  Topics: Online Organizing, Direct Marketing

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