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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Jordan Wait

Author's Posts

Fundraising on eBay!

Ever thought of using eBay to boost your fundraising potential?  In their book helpfully titled Fundraising on eBay, Greg Holden and Jill Finlayson lay out tips, tricks and strategies for navigating the quintessential online megamarket for the good of your organization.  A brief review of the book in this week's NonProfit Times points out some key features of successful eBay fundraising.  The approach is simple, user-friendly, and the best part is, with an eBay campaign, not only are you raking in funds to boost your revenue, you're also raising awareness and gaining exposure among loyal e-customers who will help you spread the word.  eBay even provides a Web site for sellers who are selling for non-profits.  So brush up your eBay skills to harness the power of the online auction, and watch hearts and wallets open.  After all, what better antidote is there for online shopper's guilt than those five little words: "It's for a good cause"?  Sounds like a deal to me.

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  Topics: Online Fundraising

Fish where the fish are!

The March issue of the DMA Nonprofit Federation Journal features a story from our very own, Justin Perkins (frogloop founder and international fisherman).  Here's an excerpt from his article titled, "Fish Where the Fish Are: A case for Paying Attention to E-mail and Social Networking as an Integral Part of your Strategy"

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  Topics: Email Marketing, Social Networking, Care2 News

A Good Day for Care2 in the News

The New York Times ran an article Wednesday about Care2's work titled,  "Spreading Their Gospel on the Web" by Lee Roberts.  Here's an excerpt:

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  Topics: Care2 News

Gulu Walks Through Social Networking

People are lacing up their sneakers, hitting the pavement and supporting  many worthwhile causes across the world.   AIDS walks, Cancer walks, and many other walks are scheduled across the nation throughout the year.  I would venture to say that nearly everyone has heard of some type of run, walk, or bike ride as a means to raise funds and awareness. 

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  Topics: Social Networking

Cutting through the Noise

Nonprofit communications professionals need to get their message across and they know they have to compete to make that happen.  Of course that competetition is apparently quite fierce.  By some estimates, the average consumer is innundated with about 1 million messages annually.  If you do the math, that comes to about 3000 messages per day

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  Topics: Email Marketing, Integrated Marketing, Video, Technology, Online Marketing

The Future of Online Tools: Integration

By Tate Hausman, Co-Director, dotOrganize

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  Topics: Guest Blogs, Integrated Marketing

Text ya' later

Source: Flickr Creative Commons. By iJavier
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  Topics: Mobile

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