Ever thought of using eBay to boost your fundraising potential? In their book helpfully titled Fundraising on eBay, Greg Holden and Jill Finlayson lay out tips, tricks and strategies for navigating the quintessential online megamarket for the good of your organization. A brief review of the book in this week's NonProfit Times points out some key features of successful eBay fundraising. The approach is simple, user-friendly, and the best part is, with an eBay campaign, not only are you raking in funds to boost your revenue, you're also raising awareness and gaining exposure among loyal e-customers who will help you spread the word. eBay even provides a Web site for sellers who are selling for non-profits. So brush up your eBay skills to harness the power of the online auction, and watch hearts and wallets open. After all, what better antidote is there for online shopper's guilt than those five little words: "It's for a good cause"? Sounds like a deal to me.