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helping you find great people

Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Jocelyn Harmon

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What Gives? How Can We Motivate Consumers to Donate More?

I bought a new car last year and the first thing that the dealer said to me was, “Come on in, you deserve a nice car!”

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  Topics: Online Fundraising

Want to improve your fundraising results? Fire on all cylinders!

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.  This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) and includes transactions for over 15 million donors and $1 billion in revenue.

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  Topics: Online Fundraising, Case Studies

Who is Your Favorite Princess?

I have always been really ambivalent about Disney princesses - Snow White, Cinderella, Aurora, Ariel and Belle. Yuck.  They reinforce the worst stereotypes about women (and men).  A) That we (women) are passive creatures waiting for the prince to come.  B) That men have all of the answers and are the answers to our problems.  I’m also turned off by the fact that none of them look like me.  I’m an African-American woman.  Disney princesses are mostly white.

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  Topics: Marketing Research, Case Studies

How Much Money Should Your Nonprofit Be Raising Online?

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Spring Ahead, Fundraising Look Back

I can't believe it's almost March.  We actually had a taste of spring last Friday when the temperature in DC rose to 73 degrees!  While I'm definitely looking ahead to longer days, azaleas, and tulips, from a fundraising perspective, I'm still trying to wrap my head around what happened last fall. Luckily, Blackbaud issued the 2010 Online Giving Report last week.  You can download your FREE copy here.  The report includes online giving data from over 1,400 nonprofits.  These organizations represent $5.1 billion in total fundraising.


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  Topics: Online Fundraising

Online Communications Tools Top the List for Small and Mid-Sized Nonprofits

A new study called, 2011 Nonprofit Communications Trends Report: And What it All Means for Your Good Cause shows that small and mid-sized nonprofits are clearly moving online when it comes to organizational communication and fundraising.

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  Topics: Technology, Online Marketing

The Online Giving Study: A Summary

Care2 is pleased to provide this overview of The Online Giving Study: A Call to Reinvent Donor Relationships just released by Network for Good and True Sense Marketing. The study, which you can download here, summarizes “$381 million in online giving through Network for Good’s platform, including 3.6 million gifts to 66,470 different nonprofits from 2003 – 2009.” Here are some key findings.

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  Topics: Online Fundraising

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