Care2's Digital Engagement Blog

With the economy in historic turmoil and a recession on the horizon, there's never been greater need for nonprofits to raise money effectively and efficiently. Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable.

On June 24th and 25th, OneWorld hosted a conference that addressed the increasing importance of video as a tool to advance nonprofit causes.  Presenters included filmmakers and producers, who shared advice on best practices for video for nonprofits.  They talked about how to actually go about making a video and what equipment to use and also how to make the video spread through the Internet, or go viral.  We've outlined three key take-aways below.