Social media is a hot topic these days. No matter where you look, you just can’t escape the buzz. While we’ve seen explosive growth in use of social networks (NYT reported last week that time spent on social networks has exceeded that of email) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy.