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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Ghazal Vaghedi

Author's Posts

Is your Database Costing you Crucial Donations?

Last year I received an end of year appeal from an organization I’ve been closely involved with as a donor (and much more) for over eight years appealing to me to become a new donor. I was so put off by the generic ask that I actually made the decision to not make my end of year gift on the simple principle that I was offended by the lack of personalization and consideration given to a historical donor. It was clear to me that this appeal was just blasted without any proper segmentation; the packaged two-in-one messages (“become a new donor” or “help recruit new donors”) was the ultimate insult.  At the most basic level the segmentation could have split current donors and prospective donors.  I can only imagine how much this oversight cost this nonprofit, both in terms of donor loyalty as well as end of year income. 

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  Topics: Online Fundraising

Five Online Strategy Tips to Manage Data Across Multiple Channels

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

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  Topics: Social Networking, Online Fundraising, Online Advocacy

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