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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Eric Rardin

Author's Posts

Webinar: The Overachiever's Guide to Year-End Fundraising

 Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies.

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  Topics: Online Fundraising

Marketing Tactics Gone Bad - The Netflix Fiasco

Nonprofit communicators, marketers and strategists are frequently urged to be more like their colleagues in the for profit world. In fact, at a recent conference I heard a vice president of digital innovation for one of the world’s largest public relations firms condescendingly tell his nonprofit audience “you’re marketers too, you can do any thing they can do.” I’m sure anyone reading this can come up with 15 flaws in that statement in about five seconds.

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  Topics: Online Marketing, Case Studies

Google+, QR Codes and Second Life?

I spoke at the Social Media Strategy Summit last week and heard another presenter make an interesting recommendation. “Yes all nonprofits should be experimenting with QR Codes,” he said in response to a question from the audience. Really?

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  Topics: Social Networking, Technology, Web 2.0, Trends

Every Time You Buy An Email List - A Puppy Dies!

I saw this great video recently about purchasing email lists and had to share. It might not be true that a puppy dies every time you buy and email list, but your open rates and email reputation sure will.

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  Topics: Email Marketing, Trends, Lead Generation

How’s Your Year-End Fundraising Going?

We know, you’ve just caught your breath from the 2010 year-end fundraising push, and probably still crunching the numbers, and here we are talking about preparing for this year’s year-end effort. But, we’re nearly one month in to 2011, and overachievers are starting to prepare for the 2011 year-end fundraising campaigns already.

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  Topics: Online Fundraising

Don't Flunk Online Fundraising 101

Sometimes the hardest thing to do is be honest about worst practices in online fundraising. In fact, in almost any situation it can be hard to be honest when that means criticizing someone. We don’t like to criticize our friends and colleagues. But we’re not doing anyone any favors if we don’t tell them when they are doing something really wrong – like flunking "Online Fundraising 101."

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  Topics: Online Fundraising

What's an Email Address Worth? Just Calculate it!


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  Topics: Email Marketing, Marketing Research

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