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helping you find great people

Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Elissa Leif and Barbara Haupt

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Why Animating Your Logo Can Help Tell Your Story

So you’re ready to make a video for your nonprofit. You’ve got amazing, dynamic interviewees that know how to speak with passion and really be themselves on camera. You’ve found a way to show the people you serve—the real human voices (or cute, furry faces if your organization centers on wildlife or pets) that give meaning to the work you do. Maybe you’ve figured out the setting. Maybe you’ve got a great stack of high quality images. And you’ve got a central message you want to communicate—a narrative that really invokes emotion and will satisfy your audience.

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  Topics: Video, Online Marketing

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