Despite all of the delayed campaigns, lower donations, budget-cuts, and general angst caused by the economy, major gift fundraising is still happening. Of course it is only happening for organizations that are staying engaged in the major gift process. The old maxim “if you don’t ask, you don’t get” is more true than ever as donors stop their impulse giving and move towards a more thoughtful approach that focuses their diminished capacity where they can receive the maximum return on their philanthropic investment.
