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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Allyson Kapin

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Why Your Nonprofit Should Use the Facebook Donate Button

 Drumroll, please… Facebook recently rolled out their Donate button for nonprofit pages. Previously the donate button was in beta and only a few selected nonprofits had access to it The Donate button links to your website’s donation page, and all gifts will be processed through your processing system. While your nonrprofit should not expect to raise millions of dollars with this new feature, it's definitely something nonprofits should be taking advantage of.

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  Topics: Social Networking, Online Fundraising

5 Ways to Prep for the Best End of Year Fundraising Yet

 It’s almost October, and it’s time to begin figuring out your end of year fundraising plan if you haven’t already.

  1. Prep now for #GivingTuesday! Giving Tuesday launches on December 1, and they’re already prepping with webinars and events to get you prepared to raise the most amount of money. While Black Friday has been dropping in sales year over year, #GivingTuesday has been raising more money each year. This is a great way for your organization to join a movement that shines a light on the importance of charitable giving.

  2. Make sure your donate button stands out. Make giving on your website easy. Users should not go to your website and spend more than 5 seconds trying to find your donate button. One of the strategies we have been testing and finding success with at our web agency Rad Campaign is having a “quick donate” button at the top of your site on every page. When a user moves their mouse over the donate button it expands with a form field to donate a specific dollar amount. We have seen organizations double their online donations on key pages with this strategy. Test it on your nonprofit site and let us know the results in the comments. 

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  Topics: Online Fundraising

Igniting the Next Generation of Nonprofit Leaders

 As I was writing today’s post on how to support the next generation of leaders based on great advice from The Emerging Leaders Playbook, co-authored by Beth Kanter, I can’t but help but reflect on the leadership, passion, and out of the box thinker that Jake Brewer was in the nonprofit and civic democracy space. Jake passed away yesterday and will be forever missed. I know he would have added his own, insightful advice to this topic given his work. 

By 2025, 75% of the workforce will be comprised of millenials. Yet most nonprofits operate in very old school ways and if we don’t begin to openly examine the problems with these dated structures, we will fail in setting up future generations for nonprofit leadership success. The Playbook offers some great tips in getting current nonprofit leaders to coach emerging leaders in order to better facilitate their leadership development.


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How Medium Can Help Your Nonprofit Tell Its Story

 No, we’re not suggesting your nonprofit goes to a medium to get a glimpse of your successful future, we’re encouraging you to check out the ever-growing social blogging platform, Medium, founded by Ev Williams, who is also the co-founder of Twitter.

Here’s Why Medium Could Work Well For Your Nonprofit:

  1. Storytelling is golden. Medium offers a simple, compelling way to share your stories. Because telling your story up close and personal is key. Julie Neidlinger of CoSchedule notes that instead of a focus on traffic, Medium is focusing on readers.

    She says:

Medium is basing discovery of your content on whether or not people have read it. Not hits, not sexy headlines. Readability, not gimmicks or tricks.

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  Topics: Blogging, Lead Generation

Is Your Nonprofit's Content Effective?

 Are Google Analytics your best friend? Does data that gives you insight into your fundraising and advocacy strategy make you happy? If not, they should be. Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns.

Recently General Assembly and HubSpot teamed up to generate a report to fill you in on all the important metrics: Introduction to Inbound Marketing Analytics and the Key Metrics Your Executives Want To See.

They cover what your analytics should look like, and what exactly you should be measuring.

But you also don’t have to be metric-savvy before diving into the report. All the lingo is clearly laid out and defined:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

Tips to Connect with Millennials

 A couple of weeks ago, we talked about why millennials are one of your best audiences. Today we are digging a little deeper into some of the great research from The Millennial Impact Project about how to better connect with millennials. 

The Millennial Impact Project released their Top 100 data points based on 6 years of millennial cause and workplace engagement research. This data will help your nonprofit better involve the next generation in your fundraising campaigns, volunteer projects, cause initiatives, and programming. Here’s a highlight of the top findings:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

Online Donations Rise in 2015

 What goes down must come up, right?

Okay, maybe that’s not the saying, but that’s what is happening with charitable giving trends right now. The Blackbaud Index just released the newest giving data through June 2015.

We’ve pulled together the stats to keep you in the loop:

  • Overall charitable giving decreased 0.5% for the 3 months ending June 2015, compared to the same period a year earlier (based on data from 5,170 charities that raised more than $17 billion in the prior 12 months).

  • Online giving grew a significant 13.8% in the same 3-month period, compared to the same period a year earlier (based on 3,786 charities that raised over $2 billion online in the prior 12 months).
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  Topics: Online Fundraising

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