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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

Website: http://radcampaign.com

Author's Posts

Big News: Nominations Now Open For the 2016 Care2 Impact Prize

Exciting news. Care2 just launched their annual Care2 Impact Prize to honor achievements in the nonprofit sector. Today's the start of the nomination process to select the winner of the seventh annual Care2 Impact Prize, which recognizes a campaign or initiative in the charity sector that has made an outstanding impact on the field of online advocacy, online fundraising or both. 

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  Topics: Online Fundraising, Online Advocacy, Awards

The Truth About Nonprofit Online Fundraising in 2015

The stats are in, and end-of-year online fundraising was an amazing success for several organizations in the nonprofit sector. Over at our agency Rad Campaign, our clients beat their fundraising projections between 40% to 70%. M+R surveyed 22 of their clients and saw great growth as well. We’ve dug through the data and have boiled it down for you.

More money was raised online. Overall, nonprofits raised more money online in December 2015 vs. 2014. $9M more was raised, a 10% increase.

#GivingTuesday is still going strong, but it’s not enough. The first Tuesday in December typically marks the beginning of year-end fundraising, and 2015 was no exception. The median group in M+R’s study saw a 79% increase in giving compared to 2014. Even though giving was up, #GivingTuesday still only accounted for 3% of all online revenue raised in December, so don’t put all of your eggs in #GivingTuesday’s basket.

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  Topics: Online Fundraising

Is Peach The New Killer App?

There’s a new social app called Peach that’s trending with the technorati and social media community. Developed by Vine co-founder Dom Hoffman, the app is a mix between Twitter and Slack. Last week it reached the top 100 apps in the Itunes store. No easy feat. It’s also received a lot of major press coverage ranging from the New York Times to CBS News and WIRED.

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  Topics: Social Networking

Four Tips for Nonprofits to Stay Relevant in 2016

A few days ago Ev Williams, one of the cofounders of Twitter and the CEO of Medium said the future of media lies in platforms like Twitter, Facebook, and Medium. “There’s going to be a convergence of distribution points for media,” Williams said. “And it’s going to make less and less sense to publish on the Web.”

Of course social media giant founders like Williams and Mark Zuckerberg, founder of Facebook, would like to see this convergence happen, as it would greatly benefit their platforms.

Facebook has been aggressive in this convergence strategy from their acquisitions of other platforms like Instagram to their consistent roll out of new features such as the recent interest-specific news feeds. Facebook is testing this new feature, which allows people to customize their feeds by categorized topics and sub-categories. The goal? To get users to stay on Facebook for longer periods of time and engaged with their customized news feeds.

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  Topics: Online Fundraising, Online Advocacy, nptech

How Nonprofits Can Leverage Facebook, Google and Pinterest's Buy Buttons

Does your nonprofit use ecommerce as a big part of its fundraising strategy? Then you need to explore the “Buy” button from Google, Facebook and Pinterest.

Google Buy Button

As you know Google searches are a significant source of traffic. Google’s “Buy” button makes Google even more powerful. Here’s how. When users go to Google to search for your organization’s product, Google generates a search results page displaying your product. Google’s “Buy” button allows users to look at the product and complete the checkout process without ever having to leave search results, which can help increase conversion rates. The payment goes through Google Wallet.

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  Topics: Online Fundraising

Tips to Improve your Donation Forms

With #GivingTuesday behind us, we’ve officially stepped into the end-of-year-giving zone. There’s no turning back. Now it’s time to step up your game so you can raise a lot of money over the next three weeks. 

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  Topics: Online Fundraising

Three Last Minute Tips for #GivingTuesday

Year-end fundraising has begun! As you know the month of December is the biggest revenue generator for the nonprofit sector. Just in case you were thinking of skipping #GivingTuesday here’s three easy tips to leverage this collective day of giving and action.

You don’t need to reinvent the wheel to raise even more money on this day. Use the campaigns you are already engaged in to send an appeal on #GivingTuesday and promote it on social media.

1. Show Impact:

Set a realistic fundraising goal and tie it to tangible impact. For example, if your organization were a soup kitchen, you could frame this as “for every $20 you donate, we will be able to feed another 20 people at our soup kitchen tonight.” Connect donations to helping individuals, a critical project, or program. 

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  Topics: Online Fundraising, Online Advocacy, nptech

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