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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

Website: http://radcampaign.com

Author's Posts

New Study Says Don't Be An Earned Media Hog

Nonprofits spend a lot of their Communications staff time trying to get their issues covered by the media. One common question that gets asked is “how many media hits is good?” M&R reviewed 40 nonprofit organizations media strategy and results from 2015 in hopes of spotting important trends. Here’s what they concluded in their new report 2016 Mediamarks Study.

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  Topics: Technology, nptech, Trends, Nonprofit

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump

Donald Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this.

via GIPHY

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  Topics: Email Marketing, Social Networking, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

4 Easy Ways Your Nonprofit Can Use Pokémon GO to Engage People

Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.

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  Topics: Mobile, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

How This Welcome Series Toolkit Will Spur Your Supporters To Donate

Why is a Welcome Series so important for nonprofits to engage donors? 

Care2 recently released a Welcome Series Toolkit to help you navigate the important first steps in engaging potential donors for your nonprofit.

A Welcome Series is a series of emails to welcome a new email subscriber to your organization. Developing a three-part email series is a pretty solid choice, and that’s what we’ll focus on for your standard Welcome Series. A welcome email may be the single most important email you send, because it is the first impression your new potential donor will have communicating with your organization. Additionally, welcome emails are four times more likely to be opened and five times more likely to get click throughs.

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  Topics: Email Marketing, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

Time to Submit a Workshop to the Nonprofit Technology Conference

Good news! It's that time of year again when the Nonprofit Technology Conference (NTC) puts out their call for workshop proposals. The Conference will be in Washington D.C. next March 23-25, 2017, and we think you should submit!

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  Topics: Technology, Conferences, nptech, Trends, Nonprofit

Spendrise: New Platform Helps You Spur Change Where You Shop

Running the Women Startup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise, a platform for creating positive change everywhere you spend money. Here's how it works.

1. Start a Pledge
You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in. The change could be asking the business to go solar, to provide sick days to its employees, or any number of ideas! It's free to pledge, and your purchase only happens if the campaign succeeds.

2. Share the Pledge
The more people that pledge to spend to see the pledge implemented, the more likely a business agrees to make the change. Spread the word and see the pledges grow!

3. Pledge Fulfilled
The campaign creator brings all the pledges to the business to decide. If the business accepts, your pledge becomes a giftcard, and your dollars helped make real change! If not, no worries, your pledge expires and you keep your money.

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  Topics: Social Networking, Online Advocacy, Online Marketing, Trends, Nonprofit

Is Facebook’s One-Click Donate Button a Game Changer?

Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your  organizational FB page. 

Here’s how the one-click donate button works once it’s integrated on your Facebook page.
When a donor clicks on the donate button they will get a popup with donation amounts (it's customizable by the nonprofit), and if the donors credit card is already stored in FB, they click one button to make the donation. There is also an opt-in for donors on FB to receive more info from the nonprofit. If you’re nonprofit is interested in learning more about this new donate feature, here's a webinar that covers the basics.

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  Topics: Social Networking, Online Fundraising, nptech, Trends, Nonprofit

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