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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

Website: http://radcampaign.com

Author's Posts

Five Apps and Tools for #Resisting Donald Trump

Over the last 18 years, we've watched small organizations like Moveon.org (1998) and Black Lives Matter (2013) grow into massive movements in response to injustice. The historic 2008 U.S. presidential campaign also spurred a massive movement. And further spurred development of new organizing, marketing strategies, and fundraising tools to help elect President Obama.

Now we're seeing another organizing surge in response to the election of Donald Trump. The new movements and associated tools aren't just having a positive impact on helping people channel their frustration to #resist his awful policies, they are also having an impact on inspiring people to become first-time donors. According to a recent national survey by Lincoln Park Strategies, 10% of Americans have become “New Reality Donors” (have given to a new charity or shifted their donation habits since November).

Check out five new sites and apps being utilized to fight back against Trump's policies

1.Town Hall Project

Town Hall Project empowers constituents across the country to have face-to-face conversations with their elected representatives. The website contains a comprehensive list of public meetings for members of Congress that constituents can easily access.

2. WeCanResist.It

WeCanResist.It quickly turns Trumps tweets into donations for social justice organizations such as Black Lives Matter, Clean Water Action, National Organization for Women, 350.org, National Center for Transgender Equality, Voto Latino, and more. Think of it like America’s swear jar. But, like, for fascist ideology. Full disclosure I helped launch this web app.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Eight #17NTC Panels on our Radar

NTEN's #17NTC kicks off Thursday, March 23rd in Washington, DC. This is one of my favorite nptech conferences as it's always packed with three days of insightful panels and, of course, fun events like the annual #NTCBeer gathering and dance parties like the 80s Dance Party I'm co-hosting on Friday night.  

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Five Nonprofits Who Are Ruling Snapchat

Snapchat is a messaging app that has become increasingly popular with Generation Z, Millennials and Gen Xers and, while 92% of NGOs worldwide have a Facebook page, most organizations are still not taking advantage of Snapchat.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Voting is now open for Care2's eighth annual Impact Award

The Care2 Impact Award honors outstanding achievements in the nonprofit sector.  Members of the nonprofit community nominated their favorite charity initiatives, and the judges have narrowed it down to five prize-worthy campaigns. 
 
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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Global Tech Trends for Nonprofits

With technology taking over almost every part of people’s lives it has become more and more important for nonprofits to leverage different online platforms. Nonprofit Tech for Good along with Your Public Interest Registry just released the 2017 Global NGO Online Technology Report, which details how NGOs across the globe are using different technology platforms. 

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

Nonprofit Tips to Fundraise More Effectively

If your nonprofit is looking for insight to increase its fundraising, Blackbaud's Benchmark Report provides some great data. 
 
Email Still Matters
Even with yearly email list growth slowing down by 10% and strict laws in some countries like the Canadian Anti-Spam Law (CASL), email continues to be one of the most important tools for fundraising. However, when crafting successful email campaigns, there should be a focus on quality over quantity. Consider doing a hybrid of organic and paid email list growth through reputable networks like Care2, who runs this blog.
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  Topics: Online Advocacy, Nonprofit, fundraising

Twitter Launches Fundraising Beta for Nonprofits

Twitter rolled out a new feature that lets users make donations directly through the platform. Much like Facebook Fundraising , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful case studies that companies using services like Apple Pay experience 2x faster checkout conversion rates. With an easy way to checkout online (up to 60% faster), people are much more likely to follow through with their intention to donate. 

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  Topics: Nonprofit, fundraising, Social Media

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