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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

Website: http://radcampaign.com

Author's Posts

Google Will Penalize Popups on Mobile Sites

Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though that starting January 2017, they will penalize websites that use popups on mobile as they find it intrusive and a poort user experience. "This can be problematic on mobile devices where screens are often smaller, said Google in blog post

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  Topics: Online Fundraising, SEO, nptech, Nonprofit

How To Convert Donors And Subscribers On Your Website

Yesterday on the Care2 Engagement Blog we discussed 20 of our favorite email fundraising tips that nonprofits should be leveraging. But what about your website? Is it effectively converting donors and subscribers? Here's four website tips to start generating those conversions. 

1. Incorporate a Prominent Donation Ask into Your Header

Add a prominent “Donate” button to the navigation or header area. Consider making it a different color to stand out. We’ve tested this strategy over the years at Rad Campaign for nonprofit website redesigns and have seen this increase donations.

You can also add a prominent callout at the top of the page that allows donors to start the process by entering a gift amount. See example on the right. 

2. Incorporate a Prominent Email Subscription Button/Field into Your Header

Don't bury your email signup form on your website. Incorporate a short signup form in your header. Keep it simple. Ask for name and email only. The more form fields you add the less converstions you will get on the signup form. By having the signup form in the header, it will show up across your website, allowing users to signup no matter what page they are on.

You should expect at least 2% of all website visitors to signup and provide email addresses. 
 

3 Leverage Popups

Popups introduce important calls-to-action such as subscribing to your email list or donating money to a specific campaign. They offer an easy way for website visitors to complete an action on the spot.

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  Topics: Online Fundraising, Digital Strategy

20 Email Fundraising Best Practices

Is your nonprofit struggling to raise money online? You’re not alone. Even some of the largest organizations have a lot of low hanging fruit and aren’t leveraging the best email fundraising practices. If your nonprofit falls into that category or if you're looking for a fundraising refresher here’s 20 of our favorite email fundraising tips that we adapted for you from a recent online fundraising audit.

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  Topics: Online Fundraising, Digital Strategy

5 Ways to Get Your Facebook Content Seen by More People

Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page.  TechCrunch has been studying these changes over time and shared some useful tips on how to keep your nonprofit's Facebook page engagement up. 

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  Topics: Online Fundraising, Digital Strategy

4 Ways To Diversify Your Fundraising

Does your nonprofit rely one type of fundraising to bring in revenue or is it diversified? For example, a diverse fundraising program would include direct mail, telemarketing, foundation grants, online fundraising through email appeals, your website, social media, etc. Crowdfunding and Giving Days can be helpful too. In fact, we just shared 12 Giving Day tips you should know. 

If you feel that your nonprofit can do a better job of disversifying its fundraising check out this infographic, which digs into where money is coming from, how it's being donated, and the importance of providing a variety of options for people to give.

We've pulled out 4 key points that will help your nonprofit to fundraise even better:

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  Topics: Online Fundraising, Digital Strategy

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

New Poll Reveals Political Harassment is Increasing in 2016

Nonprofit campaigners who work on hot-button issues can struggle with community management. Dicussions on social networks can be meaningful, powerful, and even controversial. But sometimes these discussions can also attract online harassment, which can be challenging to manage.

In 2014, I helped conduct a national poll on online harassment with Craig Newmark, founder of craigslist and craigconnects, and Lincoln Park Strategies to learn more about the types of harassment people endure.

Since 2014, social networks have faced public pressure to take action and stop online harassment on their platforms. Has it worked? Our latest poll revealed that sexual harassment is down and homophobic harassment has decreased by half, but political harassment has doubled. You can view the poll data as an infographic here

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  Topics: Technology, online harassment, harassment, cyber bullying, research, Social Justice

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