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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Allyson Kapin

Author's Posts

7 Reasons Why Mobile Is Critical To Your Nonprofit

 …for starters, it’s in everyone else’s pockets. 91% of adults have their phone within arm’s reach 24/7. I know that it’s tough for nonprofits to find the budget and the time to make sure your website is responsive, but your donors, volunteers, activists and even your board members expect it. You don't want these audiences visiting your site from their phones and tablets and then be forced to look at a different site because your site looked funky, and was hard to read and search for info. A funder even recently expressed this frustration to me about a nonprofit they were evaluating for a grant. 

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  Topics: Email Marketing, Mobile

Donations To Charities Increase 7 Percent

 Two thirds of American’s give to charity every year. In 2014 charities raised over $358 billion, a 7 percent increase, according to a new report by Giving USA. The report says this is the most amount of money that has been raised for charities in the last 60 years. About $255 billion was raised from individual donors, a 5.7 percent increase.

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  Topics: Online Fundraising

How Your Nonprofit Can Rock Instagram

 Instagram is becoming more and more popular. Just take a look at the stats:

  • Estimated number of users in the US in 2015: 77.6 million   
  • Estimated number of users in the US by 2018: 106.2 million
  • Number of people who use Instagram: 300 million monthly active users
  • Users in the US who access Instagram from a smartphone: 47%
  • A tablet? 53%
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  Topics: Social Networking

Is There A Correlation Between Paid Marketing and Donations?

Last week, we updated you about why tracking your nonprofit’s growth can make or break you. We supported our claim with the recently released 2015 M+R Benchmarks Study that featured stats from 84 nonprofits. We promised a follow up with highlighted findings on website engagement. We’re here to deliver!!

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  Topics: Nonprofit Events

Why Tracking Your Nonprofit's Growth Can Make or Break You

Fundraising, fundraising, fundraising. It might get tiring to hear, but fundraising’s a critical component of the lifespan of a nonprofit. The 2015 M+R Benchmarks Study was recently released, and the stats are in. 84 nonprofits participated to compile the numbers about email, web, and social media.

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  Topics: Social Networking

Big News: Startup Challenge to Fund & Showcase Social Impact Ventures By Women

How do we disrupt the nonprofit sector? I’ve talked about the dire need for nonprofits to innovate over the years on Frogloop. Why? Because there are over 1.5 million nonprofits in the US that are working in similar issue areas and trying to address global warming, poverty, the gender pay gap, affordable healthcare, education, etc.

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  Topics: Social Networking, Online Fundraising, Technology, crowdfunding, Conferences, Nonprofit Events, Web 2.0, Trends

Why You Should Crowdfund for Your Nonprofit

Crowdfunding is a great tool to raise money and engage your audience and your donors. And, it might be surprising but it's even effective in engaging and retaining new donors. If that's not enough to get you out there crowdfunding right now, we've got more...

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  Topics: Online Fundraising

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