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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

Website: http://radcampaign.com

Author's Posts

Twitter Launches Fundraising Beta for Nonprofits

Twitter rolled out a new feature that lets users make donations directly through the platform. Much like Facebook Fundraising , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful case studies that companies using services like Apple Pay experience 2x faster checkout conversion rates. With an easy way to checkout online (up to 60% faster), people are much more likely to follow through with their intention to donate. 

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  Topics: Nonprofit, fundraising, Social Media

The Greatest Photos and Messages from the Women's March and Protests

January 20 and January 21, 2017 will go down as one of the biggest moments in modern history where Americans and allies across the world (mostly) peacefully protested against Racism, Islamophobia, Transphobia, Sexism, and stood up to protect Prochoice, LGBT Rights, Healthcare Reform, and much more. It was inspiring to see millions of messages and art spread across signs and social media. I wish we would have seen similar momentum during the elections around these same issues, but this is where we are now.

Social justice organizations are now faced with harnessing the energy from the marches and protests. They will need to develop strategies to keep the momentum going to take on the Republican Congress and State Legislatures who will attempt to put laws in place that will remove the most basic human rights for people living in this country. Nonprofits and movement organizers have an opportunity to cultivate relationships with a lot more people who are just getting involved in social justice for the first time or re-engaging with it. But first we must document the incredible two days so we never forget.  

Here are some of the greatest signs, art, and messages we saw during the marches and protests. Think about some of the personal messages and images people wrote, drew, and screen printed, on their signs as you reflect on what comes next. 

 
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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media, Marketing

What Does Your 2017 Digital Strategy Look Like?

Each nonprofit has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it!

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media, Marketing

Facebook and Instagram's Latest Marketing Tools for Nonprofits

Social media marketing has become an integral part of building online community and advocacy. Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Facebook and Instagram are two of the most popular social media networks that nonprofits use and these platforms are continuously releasing new updates that can help nonprofits engage with their audiences more effectively.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media, Marketing

5 Nonprofit Marketing and Fundraising Trends for 2017

In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from their 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. With the rapid evolution of tech and increasing noise on social media networks, organizations need to be able to adapt to new technology and figure out ways to break through the clutter. From technology, to marketing to outreach, there are many trends we can expect to see in the nonprofit sector in 2017 that will change the way we approach marketing nonprofit campaigns and nurturing relationships with donors.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

6 Lessons Nonprofits Can Learn from the Private Sector

The way we do things in the nonprofit world often differs from the way the private sector operates. While there is good reason for nonprofits to have distinct business models, there are some things that the private sector does right that nonprofits could really benefit from by incorporating them into their own business models.

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  Topics: Cause Marketing, Online Advocacy, Nonprofit, fundraising

#GivingTuesday Results Show a 20% Increase in Donations

The trend with #GivingTuesday continues as we see increasing numbers in donations every year. According to data from Blackbaud, there was a 20% increase in online donations this year as compared to 2016 and a whopping increase of 317% since the movement’s inception in 2012. Blackbaud alone processed $47.7 million in donations to more than 6,700 organizations. The amount of people that donated also grew, climbing 31% from 2015. interestingly when we reached out to some crowdfunding platforms in the nonprofit sector they did not want to disclose their numbers comparing 2015 and 2016 so it's unclear if this trend was seen across the entire sector. 

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  Topics: Online Fundraising

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