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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

6 Fundraising Trends About Millennials You Need To Know

Millennials often think of themselves as the socially conscious generation. As your organization continues to look for funding opportunities, consider millennials as a viable target market, since they are your future donor base.

Achieve, in partnership with the Case Foundation, released valuable insight into how millennials interact with the causes that matter to them. The report comes from five years of responses by more than 75,000 millennials and provides six main insights into the millennial generation’s relationship with charitable giving.

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  Topics: Online Fundraising, Social Media

6 Tips For Getting The Most Out Of Your Year-End Fundraising

Online donations in December increased from 17.8% in 2014 to 19.8% in 2015, according to Blackbaud. The trend is clear: People tend to donate to organizations more around the holidays than any other time of the year. This is why year-end fundraising is so important to livelihood of nonprofits.

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  Topics: Online Fundraising, Social Media

Can Nonprofits Raise More Money with Apple Pay?

Good news for nonprofits. Apple just announced that Apple Pay will now allow nonprofits to use the service for donations. Apple used to ban iOS apps from using Apple Pay to collect funds, meaning that charities needed to use third-party apps or outside services to process donations. Now, nonprofits can incorporate a donate button that processes transactions directly.

However this launch raises many questions: What kind of an impact will this have on nonprofits? How could your organization benefit from using Apple Pay? What are the downsides of using Apple Pay? How do you know if it’s right for your nonprofit?

We did some research over at Rad Campaign and have some great information for you as you continue with year-end fundraising.

An Apple Pay “Donate” button would mean that iOS users can use Touch ID on mobile and click “Donate” on the web. Users can confirm their donation with any of their iOS devices such as their phones, tablets or Apple Watches.

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  Topics: Online Fundraising

3 Ways to Step-Up Your Data Game

Data can help purpose-driven organizations make better decisions and achieve greater impact. This much is agreed upon. However, in a 2016 survey of nonprofit professionals conducted by EveryAction and Nonprofit Hub, only 6% of respondents felt their organizations were effectively using the data at their disposal. In other words, we while we know data is important, we are still struggling to use it.

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  Topics: nptech, Nonprofit, data

Best Practices to Increase Email Conversions

There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your donors will respond to. So what's the most important strategy to increase email conversion rates? Let’s dig in and look at the data...

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  Topics: Email Marketing, Online Fundraising

5 Things You Need to Know About the Newly Launched Facebook Fundraising

Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?

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  Topics: Online Fundraising, nptech, Nonprofit, fundraising, Social Media

Facebook, Instagram, and Twitter Sold Activists’ Data That Turned Into Racial Profiling

How many social networks does your nonprofit have a presence on? 2-4? Have you ever read their Terms of Service (TOS) before your nonprofit registered its account? And if you did read the TOS, did you understand the legal jargon and how each network uses your data and your constituents’ data? Probably not. At the same time, your nonprofit is getting some engagement on social media and might even be raising a bit of money, so do you really need to be worried about what’s in these social networks’ TOS? Yes, and, here’s why…

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  Topics: Social Networking, nptech, Nonprofit, research, Social Justice

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