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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Is Your Nonprofit's Content Effective?

 Are Google Analytics your best friend? Does data that gives you insight into your fundraising and advocacy strategy make you happy? If not, they should be. Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns.

Recently General Assembly and HubSpot teamed up to generate a report to fill you in on all the important metrics: Introduction to Inbound Marketing Analytics and the Key Metrics Your Executives Want To See.

They cover what your analytics should look like, and what exactly you should be measuring.

But you also don’t have to be metric-savvy before diving into the report. All the lingo is clearly laid out and defined:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

Tips to Connect with Millennials

 A couple of weeks ago, we talked about why millennials are one of your best audiences. Today we are digging a little deeper into some of the great research from The Millennial Impact Project about how to better connect with millennials. 



The Millennial Impact Project released their Top 100 data points based on 6 years of millennial cause and workplace engagement research. This data will help your nonprofit better involve the next generation in your fundraising campaigns, volunteer projects, cause initiatives, and programming. Here’s a highlight of the top findings:

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  Topics: Online Fundraising, Online Advocacy, Volunteering, Lead Generation

3 Steps to Launch a Peer-to-Peer Fundraising Campaign

 What does it take to launch a successful peer to peer fundraising campaign?

Well, all it takes is a trip down memory lane! Whether it was selling chocolate to raise money for the school field trip, gift wrap for the year-end events, a bake sale for charity, or any other number of childhood fundraising activities, you can recall a time when you desperately wanted to raise the money for something, and you called on your friends and family to help.

That is called peer-to-peer fundraising, and that means you already know what peer-to-peer fundraising entails: reaching out to your friends and family. This time around, however, it’s your family of supporters you’ll be engaging and it’s their friends (or networks) that will become your donors.

To launch this kind of campaign effectively, there are a few strategies that 

you’ll want to implement that can turn the basic fundraising principles behind selling girl scout cookies into a polished campaign that can raise thousands in funds for your nonprofit.

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  Topics: Social Networking, Online Fundraising, crowdfunding

Online Donations Rise in 2015

 What goes down must come up, right?

Okay, maybe that’s not the saying, but that’s what is happening with charitable giving trends right now. The Blackbaud Index just released the newest giving data through June 2015.

We’ve pulled together the stats to keep you in the loop:

  • Overall charitable giving decreased 0.5% for the 3 months ending June 2015, compared to the same period a year earlier (based on data from 5,170 charities that raised more than $17 billion in the prior 12 months).

  • Online giving grew a significant 13.8% in the same 3-month period, compared to the same period a year earlier (based on 3,786 charities that raised over $2 billion online in the prior 12 months).
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  Topics: Online Fundraising

Why Millennials Are One of Your Best Audiences

 Millennials have been pigeonholed as being lazy, but when it comes to social justice issues, Millennials are quite passionate about causes and donate money to the issues they support. With all these mixed messages, how can your nonprofit really dig in and learn what Millennials need, and how to reach them? Or maybe you’re reading this as a Millennial who’s working at or running a nonprofit, and want to know how to reach your own generation most effectively?

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  Topics: Online Fundraising, Volunteering, Lead Generation

7 Reasons Why Mobile Is Critical To Your Nonprofit

 …for starters, it’s in everyone else’s pockets. 91% of adults have their phone within arm’s reach 24/7. I know that it’s tough for nonprofits to find the budget and the time to make sure your website is responsive, but your donors, volunteers, activists and even your board members expect it. You don't want these audiences visiting your site from their phones and tablets and then be forced to look at a different site because your site looked funky, and was hard to read and search for info. A funder even recently expressed this frustration to me about a nonprofit they were evaluating for a grant. 

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  Topics: Email Marketing, Mobile

Four Classic Storylines for Nonprofit Storytelling

  What’s the big deal about storytelling?

Storytelling matters because it shapes movements and defines the success of your nonprofit. But you're probably thinking, “I don’t have a sexy story” or “I don’t know how to tell a story”. You may have even tried to use storytelling at your nonprofit but it didn’t get much traction.

We believe that nonprofits and social good projects have an unlimited potential in using stories because you make this world a better place. It’s actually easier than you think to create a compelling story. You have all the building blocks for an effective story, but how do you get the put them together?

Look at the fairy tales, fireside stories, and your favorite Hollywood movies. There are storylines that every popular story follows. Guess what? They drive donations as well.

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  Topics: Social Networking, Online Fundraising, Online Marketing

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