January 20 and January 21, 2017 will go down as one of the biggest moments in modern history where Americans and allies across the world (mostly) peacefully protested against Racism, Islamophobia, Transphobia, Sexism, and stood up to protect Prochoice, LGBT Rights, Healthcare Reform, and much more. It was inspiring to see millions of messages and art spread across signs and social media. I wish we would have seen similar momentum during the elections around these same issues, but this is where we are now.
Social justice organizations are now faced with harnessing the energy from the marches and protests. They will need to develop strategies to keep the momentum going to take on the Republican Congress and State Legislatures who will attempt to put laws in place that will remove the most basic human rights for people living in this country. Nonprofits and movement organizers have an opportunity to cultivate relationships with a lot more people who are just getting involved in social justice for the first time or re-engaging with it. But first we must document the incredible two days so we never forget.
Here are some of the greatest signs, art, and messages we saw during the marches and protests. Think about some of the personal messages and images people wrote, drew, and screen printed, on their signs as you reflect on what comes next.
Social media marketing has become an integral part of building online community and advocacy. Through social media channels nonprofits are able to engage directly with their audiences, fundraise a bit, and have important conversations about the critical issues they work on. Facebook and Instagram are two of the most popular social media networks that nonprofits use and these platforms are continuously releasing new updates that can help nonprofits engage with their audiences more effectively.
In just a few hours we will ring in 2017. Now is a good time for nonprofits to not only reflect on the impact and lessons learned from their 2016 marketing and fundraising strategies, but to also begin preparing for the year to come. With the rapid evolution of tech and increasing noise on social media networks, organizations need to be able to adapt to new technology and figure out ways to break through the clutter. From technology, to marketing to outreach, there are many trends we can expect to see in the nonprofit sector in 2017 that will change the way we approach marketing nonprofit campaigns and nurturing relationships with donors.
The way we do things in the nonprofit world often differs from the way the private sector operates. While there is good reason for nonprofits to have distinct business models, there are some things that the private sector does right that nonprofits could really benefit from by incorporating them into their own business models.