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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

The Costly Email Mistake NPO Executives Need to Know

Forty years ago an enthusiastic tech marketer named Gary Thuerk made history by creating the world’s first ever known spam mail. Gary blasted out a new product announcement (in ALL CAPS, of course) to 400 recipients via ARPANET, a network of connected computers. The response? Largely negative, with one indignant recipient calling it “A FLAGRANT VIOLATION.”

By some accounts, spam now accounts for more than 80 percent of all email sent—so the big email service providers, like Google and Hotmail, aggressively filter out potentially unwanted messages. As a result, even legitimate organizations sometimes find their emails filtered out of the inbox.

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How mobile-optimized nonprofits lead their donors on a journey

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.  

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  Topics: Mobile, Online Fundraising, Nonprofit, Digital Strategy

3 Ways to Keep Donors Happy in an Online World

Here’s an astonishing fact: Last year, people used online payments platform PayPal to contribute a staggering $8.5 billion to charity. To be fair, online giving is still just one method by which Americans donate a total of $390 billion annually to nonprofits. But the PayPal figure is a sign of the times. The shift to digital giving is a rising and considerable trend.

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Marketing Your Online Donation Page: The Essentials

A nonprofit’s donation page is perhaps the most important element of its website, right? Without an optimized page and form for your donors to quickly and easily complete, your ability to accept and grow your online donations is severely limited.

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Expand Your Nonprofit’s Universe with the 2018 Digital Outlook Report

We are thrilled to announce that Care2, hjc, NTEN, and Resource Alliance have just released the 2018 Digital Outlook Report.

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  Topics: Care2 News, Online Fundraising, Nonprofit, Digital Strategy, Marketing

What Will Your 2018 Digital Strategy Look Like?

Each nonprofit has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to hear about it!

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media, Marketing

The New Rules For Email Deliverability

At Care2, we spend a lot of time thinking about email deliverability.

Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won't reach their goals if their emails are marked as spam. 

It sounds easy: just make sure you aren't spamming people, right?

In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few years ago. And if you don't keep up with these changing practices, the penalties are severe.

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