Nonprofits spend a lot of their Communications staff time trying to get their issues covered by the media. One common question that gets asked is “how many media hits is good?” M&R reviewed 40 nonprofit organizations media strategy and results from 2015 in hopes of spotting important trends. Here’s what they concluded in their new report 2016 Mediamarks Study.
Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.
Why is a Welcome Series so important for nonprofits to engage donors?
Care2 recently released a Welcome Series Toolkit to help you navigate the important first steps in engaging potential donors for your nonprofit.
A Welcome Series is a series of emails to welcome a new email subscriber to your organization. Developing a three-part email series is a pretty solid choice, and that’s what we’ll focus on for your standard Welcome Series. A welcome email may be the single most important email you send, because it is the first impression your new potential donor will have communicating with your organization. Additionally, welcome emails are four times more likely to be opened and five times more likely to get click throughs.
Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By downloading a few free apps, it’s easy to put together insightful infographics, schedule social media posts and send out mass emails easily for no cost.
It’s been a pretty tough year for communities across the nation. With the need for the #BlackLivesMatter movement and the killing of communities of color, the tragedy at Pulse in Orlando, and the passing of HB2 in North Carolina, lots of nonprofits have been stepping forward as a resource, a support center, or through advocacy.