At Care2, we spend a lot of time thinking about email deliverability.
Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won't reach their goals if their emails are marked as spam.
It sounds easy: just make sure you aren't spamming people, right?
In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few years ago. And if you don't keep up with these changing practices, the penalties are severe.
The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “...ber” as if to subliminally prepare your skin for the shock of seasonal cold ahead.
We're thrilled to share some exciting news! Care2 has been named the 2017 Best Online Non-Profit Network by Corporate Vision's Technology Innovator Awards.
Now celebrating its third year, the Technology Innovator Awards return to celebrate the talented individuals, teams and firms that form the backbone of this dynamic industry.
List size. Open rates. Page views. Click-through rates. Dollars donated. These are often the key metrics a nonprofit uses to determine the success of their digital program. However, it’s not the most important one.
Now that we’re well into spring season, it’s the perfect time to participate in National Bike to Work Week, with National Bike to Work Day on Friday, May 19th! Communities all across the US will be organizing events to celebrate bicycling as a preferred commuting option and encourage new cyclists to join in on the fun. Here in Washington, DC where I regularly bike to work, there will be over 85 Bike to Work Day pit stops throughout DC, Virginia and Maryland where cyclists can get food and beverages, and even enter prize raffles.
The People's Climate March takes place this weekend in Washington, DC. People around the country will stand up for the climate and science, an action that has been unfortunately been made necessary by the current administration.
Whether you're attending or participating in a sister march closer to home, we have some sign inspiration to help you prepare.
These creative protest signs are part of the People's Climate Movement sign contest. See more and vote for your favorite at peoplesclimate.org.