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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

5 Challenges (and Solutions!) of Processing Donations

Fundraising can be challenging for any nonprofit, but it’s the backbone of any healthy organization.

The causes your nonprofit advocates for should be shared with the world and deserve to be supported by your community. So do what you can to help them help you!

Implementing some small tips will help solve the 5 greatest challenges nonprofit organizations face with processing donations.

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  Topics: Mobile, fundraising, payment processing

4 Ways Your Business Should NOT Respond to an Online Petition

Last April, 69-year-old pulmonologist David Dao was dragged, wounded and bleeding, off of a United Airlines plane after refusing to voluntarily relinquish his seat on an overbooked flight. That cringe-worthy incident was captured on fellow passengers’ phones, quickly going viral and turning into a notorious PR disaster.

The consequences for United were swift and severe. Within days after the incident, the company’s stock had fallen more than 4 percent. Its unsatisfactory response to the massive public outcry — including a WhiteHouse.gov petition signed by over 200,000 people demanding a federal investigation — was undoubtedly a factor in the disastrous fallout.

The episode underscores the need for businesses to respond quickly and effectively to crises. In a digital era, getting it wrong can have a serious and lasting impact on your brand, its reputation and your bottom line.

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So you want to start a do-good business? Avoid this dangerous trap.

By the time Anna Stork and Andrea Sreshta made it onto the hit show Shark Tank, they’d been hustling their product, LuminAid, for half a decade. The design students turned entrepreneurs invented the solar-powered, waterproof lantern with a mission: to help people through power outages after major disasters, like the Haiti earthquake. After being featured on the program — and scoring an investment from billionaire investor and businessman Mark Cuban — their revenue tripled.

Great outcomes like this help fuel the do-good business trend. In the US, it’s estimated that over 10 million people are employed by social enterprises. Revenues from these mission-driven ventures total $500 billion — a notable 3.5 percent of the national GDP.

Sadly, however, LuminAid’s success story is not the standard in social enterprise. In the cutthroat world of capitalism, 50 percent of all new businesses still fail within their first 5 years. To avoid becoming just another statistic, fledgling social entrepreneurs must remember, first and foremost, that an inspiring mission isn’t the key to success.

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  Topics: data, business

The Costly Email Mistake NPO Executives Need to Know

Forty years ago an enthusiastic tech marketer named Gary Thuerk made history by creating the world’s first ever known spam mail. Gary blasted out a new product announcement (in ALL CAPS, of course) to 400 recipients via ARPANET, a network of connected computers. The response? Largely negative, with one indignant recipient calling it “A FLAGRANT VIOLATION.”

By some accounts, spam now accounts for more than 80 percent of all email sent—so the big email service providers, like Google and Hotmail, aggressively filter out potentially unwanted messages. As a result, even legitimate organizations sometimes find their emails filtered out of the inbox.

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How mobile-optimized nonprofits lead their donors on a journey

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.  

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  Topics: Mobile, Online Fundraising, Nonprofit, Digital Strategy

3 Ways to Keep Donors Happy in an Online World

Here’s an astonishing fact: Last year, people used online payments platform PayPal to contribute a staggering $8.5 billion to charity. To be fair, online giving is still just one method by which Americans donate a total of $390 billion annually to nonprofits. But the PayPal figure is a sign of the times. The shift to digital giving is a rising and considerable trend.

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Marketing Your Online Donation Page: The Essentials

A nonprofit’s donation page is perhaps the most important element of its website, right? Without an optimized page and form for your donors to quickly and easily complete, your ability to accept and grow your online donations is severely limited.

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