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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

The New Rules For Email Deliverability

At Care2, we spend a lot of time thinking about email deliverability.

Why? Because organizations can have the best email marketing strategy, endless budget, and the most engaged subscribers of all time and they still won't reach their goals if their emails are marked as spam. 

It sounds easy: just make sure you aren't spamming people, right?

In reality, the increasingly restrictive policies of your Internet Service Providers make it impossible to continue with mailing practices that worked a few years ago. And if you don't keep up with these changing practices, the penalties are severe.

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8 Ways to Keep Givers Giving for Dynamite Donor Retention

The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “...ber” as if to subliminally prepare your skin for the shock of seasonal cold ahead.

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Care2 Named Best Online Non-Profit Network 2017 By Technology Innovator Awards

We're thrilled to share some exciting news! Care2 has been named the 2017 Best Online Non-Profit Network by Corporate Vision's Technology Innovator Awards. 

Now celebrating its third year, the Technology Innovator Awards return to celebrate the talented individuals, teams and firms that form the backbone of this dynamic industry. 

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Why Email Deliverability is the Most Important Metric for Nonprofits

List size. Open rates. Page views. Click-through rates. Dollars donated. These are often the key metrics a nonprofit uses to determine the success of their digital program. However, it’s not the most important one.

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Why Nonprofits Should Celebrate National Bike to Work Day

Now that we’re well into spring season, it’s the perfect time to participate in National Bike to Work Week, with National Bike to Work Day on Friday, May 19th! Communities all across the US will be organizing events to celebrate bicycling as a preferred commuting option and encourage new cyclists to join in on the fun. Here in Washington, DC where I regularly bike to work, there will be over 85 Bike to Work Day pit stops throughout DC, Virginia and Maryland where cyclists can get food and beverages, and even enter prize raffles.

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6 Climate March Signs to Inspire Your Weekend Protest

The People's Climate March takes place this weekend in Washington, DC. People around the country will stand up for the climate and science, an action that has been unfortunately been made necessary by the current administration. 

Whether you're attending or participating in a sister march closer to home, we have some sign inspiration to help you prepare. 

These creative protest signs are part of the People's Climate Movement sign contest. See more and vote for your favorite at peoplesclimate.org

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Advance Your Nonprofit’s Digital Strategy to the Next Level

We have some exciting news for you. Care2, hjc, NTEN, and Resource Alliance have just released the 2017 Digital Outlook Report.

The report contains data collected from 530 nonprofit professionals in more than 20 countries.

Now in its third year, the Digital Outlook Report is designed to help every organization find digital fundraising success. Noting that 62% of survey respondents have no digital strategy or dedicated digital team, this year’s report focuses on step-by-step instructions to help nonprofits level up their digital activities.

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