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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

8 Ways to Keep Givers Giving for Dynamite Donor Retention

The cues are all around you. Kids are back in school. The calendar begins its string of months ending in “...ber” as if to subliminally prepare your skin for the shock of seasonal cold ahead.

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Care2 Named Best Online Non-Profit Network 2017 By Technology Innovator Awards

We're thrilled to share some exciting news! Care2 has been named the 2017 Best Online Non-Profit Network by Corporate Vision's Technology Innovator Awards. 

Now celebrating its third year, the Technology Innovator Awards return to celebrate the talented individuals, teams and firms that form the backbone of this dynamic industry. 

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Why Email Deliverability is the Most Important Metric for Nonprofits

List size. Open rates. Page views. Click-through rates. Dollars donated. These are often the key metrics a nonprofit uses to determine the success of their digital program. However, it’s not the most important one.

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Why Nonprofits Should Celebrate National Bike to Work Day

Now that we’re well into spring season, it’s the perfect time to participate in National Bike to Work Week, with National Bike to Work Day on Friday, May 19th! Communities all across the US will be organizing events to celebrate bicycling as a preferred commuting option and encourage new cyclists to join in on the fun. Here in Washington, DC where I regularly bike to work, there will be over 85 Bike to Work Day pit stops throughout DC, Virginia and Maryland where cyclists can get food and beverages, and even enter prize raffles.

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6 Climate March Signs to Inspire Your Weekend Protest

The People's Climate March takes place this weekend in Washington, DC. People around the country will stand up for the climate and science, an action that has been unfortunately been made necessary by the current administration. 

Whether you're attending or participating in a sister march closer to home, we have some sign inspiration to help you prepare. 

These creative protest signs are part of the People's Climate Movement sign contest. See more and vote for your favorite at peoplesclimate.org

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Advance Your Nonprofit’s Digital Strategy to the Next Level

We have some exciting news for you. Care2, hjc, NTEN, and Resource Alliance have just released the 2017 Digital Outlook Report.

The report contains data collected from 530 nonprofit professionals in more than 20 countries.

Now in its third year, the Digital Outlook Report is designed to help every organization find digital fundraising success. Noting that 62% of survey respondents have no digital strategy or dedicated digital team, this year’s report focuses on step-by-step instructions to help nonprofits level up their digital activities.

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Five Apps and Tools for #Resisting Donald Trump

Over the last 18 years, we've watched small organizations like Moveon.org (1998) and Black Lives Matter (2013) grow into massive movements in response to injustice. The historic 2008 U.S. presidential campaign also spurred a massive movement. And further spurred development of new organizing, marketing strategies, and fundraising tools to help elect President Obama.

Now we're seeing another organizing surge in response to the election of Donald Trump. The new movements and associated tools aren't just having a positive impact on helping people channel their frustration to #resist his awful policies, they are also having an impact on inspiring people to become first-time donors. According to a recent national survey by Lincoln Park Strategies, 10% of Americans have become “New Reality Donors” (have given to a new charity or shifted their donation habits since November).

Check out five new sites and apps being utilized to fight back against Trump's policies

1.Town Hall Project

Town Hall Project empowers constituents across the country to have face-to-face conversations with their elected representatives. The website contains a comprehensive list of public meetings for members of Congress that constituents can easily access.

2. WeCanResist.It

WeCanResist.It quickly turns Trumps tweets into donations for social justice organizations such as Black Lives Matter, Clean Water Action, National Organization for Women, 350.org, National Center for Transgender Equality, Voto Latino, and more. Think of it like America’s swear jar. But, like, for fascist ideology. Full disclosure I helped launch this web app.

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  Topics: Online Advocacy, Nonprofit, fundraising, Social Media

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