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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How to Double Online Giving in Six Months

More and more nonprofit donations take place in today’s digital landscape, but how can nonprofits ensure their online storefront is not only open for business, but optimized for donations? And what are some basic fundraising tips to integrate if your nonprofit is just starting out on its online fundraising journey?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

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  Topics: Online Fundraising, Online Marketing, Lead Generation

Big News: Nominations Now Open For the 2016 Care2 Impact Prize

Exciting news. Care2 just launched their annual Care2 Impact Prize to honor achievements in the nonprofit sector. Today's the start of the nomination process to select the winner of the seventh annual Care2 Impact Prize, which recognizes a campaign or initiative in the charity sector that has made an outstanding impact on the field of online advocacy, online fundraising or both. 

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  Topics: Online Fundraising, Online Advocacy, Awards

The Truth About Nonprofit Online Fundraising in 2015

The stats are in, and end-of-year online fundraising was an amazing success for several organizations in the nonprofit sector. Over at our agency Rad Campaign, our clients beat their fundraising projections between 40% to 70%. M+R surveyed 22 of their clients and saw great growth as well. We’ve dug through the data and have boiled it down for you.

More money was raised online. Overall, nonprofits raised more money online in December 2015 vs. 2014. $9M more was raised, a 10% increase.

#GivingTuesday is still going strong, but it’s not enough. The first Tuesday in December typically marks the beginning of year-end fundraising, and 2015 was no exception. The median group in M+R’s study saw a 79% increase in giving compared to 2014. Even though giving was up, #GivingTuesday still only accounted for 3% of all online revenue raised in December, so don’t put all of your eggs in #GivingTuesday’s basket.

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  Topics: Online Fundraising

Is Peach The New Killer App?

There’s a new social app called Peach that’s trending with the technorati and social media community. Developed by Vine co-founder Dom Hoffman, the app is a mix between Twitter and Slack. Last week it reached the top 100 apps in the Itunes store. No easy feat. It’s also received a lot of major press coverage ranging from the New York Times to CBS News and WIRED.

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  Topics: Social Networking

4 Ways to Launch a Website on Time and under Budget

The other day, I heard an interesting question. "As a project manager, how will you make sure my nonprofit's website launches on time and under budget?"

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  Topics: Guest Blogs, Misc., Technology, Nonprofit

Four Tips for Nonprofits to Stay Relevant in 2016

A few days ago Ev Williams, one of the cofounders of Twitter and the CEO of Medium said the future of media lies in platforms like Twitter, Facebook, and Medium. “There’s going to be a convergence of distribution points for media,” Williams said. “And it’s going to make less and less sense to publish on the Web.”

Of course social media giant founders like Williams and Mark Zuckerberg, founder of Facebook, would like to see this convergence happen, as it would greatly benefit their platforms.

Facebook has been aggressive in this convergence strategy from their acquisitions of other platforms like Instagram to their consistent roll out of new features such as the recent interest-specific news feeds. Facebook is testing this new feature, which allows people to customize their feeds by categorized topics and sub-categories. The goal? To get users to stay on Facebook for longer periods of time and engaged with their customized news feeds.

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  Topics: Online Fundraising, Online Advocacy, nptech

The Power of Images: Care2’s guide to choosing the best images for your campaign

As communicators, we are passionate about the work of our organizations. We dedicate time to crafting the right message, honing our target audience, and getting the message out.

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  Topics: Online Fundraising, Online Advocacy, nptech

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