Most online fundraising begins and ends with email. The vast majority of donations made online are in response to an email from the charity asking for a donation.
But many charities are skipping simple steps that can seriously boost response to email fundraising appeals!
Are you pre-populating donation forms, or making your prospects and donors re-enter their address every time they donate? Does the branding on your landing page match the branding in your email? Or do you use a generic landing page for all donation appeals? (Don’t worry, we’re here to help!)
Take a deep dive with us and learn tactics that you can use today to quickly improve results from your email fundraising appeals.
In this webinar you'll learn:
Ghazal Vaghedi -- Head of Market Development (North America), Engaging Networks
Elise Ledsinger -- Online Fundraising Manager, Humane Society International
Eric Rardin – VP of Business Development, Care2