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A Recipe for Success: Tracking & Converting to Maximize Returns

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So you've acquired them. Now what?!

Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.

Do you have a plan? Do you know what to look for? ...and what it all means?

From this real-life example learn how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.

In this webinar you will learn:

  • Why it is important to recruit new supporters
  • How to keep online subscribers engaged, involved and converting to donors
  • What are the right metrics for measuring success, short term and long term
  • How to compare your online investment to other direct response and marketing channels

Need new ingredients for fundraising? Try out this recipe for success.

 

Please complete this form to access the webinar.

Presented By:

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Janna Chan -- Manager of Online Strategy & Response, Center for Reproductive Rights

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Jaime Grams -- Vice President, Integral

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Dane Grams -- Director, Direct Response & Monthly Giving, Human Rights Campaign