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Keeping up with Facebook's Changes (and 'Liking' it!)


All nonprofits want to maximize their Facebook presence.

With more than 1.5 billion active users, 50% of whom log in to Facebook on any given day, they’d be crazy not to!

But doesn't it feel like once your organization finally learns how to utilize it, Facebook changes things again?

In this webinar, hear all about Facebook's recent changes, and how you can take advantage of them to adjust your course.

In this webinar you will learn:

  • How to use Facebook Insights
  • What new terms mean, such as "People Talking About This", "Reach", "Were Here" and more
  • How to interpret metrics to guide your nonprofit's Facebook strategy
  • A new service to help you quickly get more 'Likes' on your fanpage

Playing catch up with Facebook? Watch this webinar to cover the latest developments.

Please complete this form to access the webinar.

Presented By:






John Haydon - Founder, Inbound Zombie and The Nonprofit Facebook Guy

John Haydon founded Inbound Zombie, a nonprofit social media marketing company in Cambridge, MA. He also runs a website called He spent over 12 years in sales and marketing roles at various for-profit ventures, but started working with nonprofits about five years ago when his life came to a very common crossroads for many people: “How can I contribute lasting value on this planet? What makes me happy? And how can I be a real hero to my son?” The answer was to utilize his business experience, technical knowledge, and creativity to fill a gap that many nonprofits have: Marketing their organizations and causes effectively with the internet.

presenter 2

Danielle Brigida - Digital Marketing Manager, National Wildlife Federation

Danielle Brigida is a self-proclaimed wildlife geek and works as the digital marketing manager for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love by Greenopia; one of the 75 Environmentalists to follow by Mashable; and Top 50 green people to follow on Twitter by Greenopolis. Danielle is a sought after speaker with more than 20 appearances over the past year.

presenter 3

Ashley Hansen - Director of Nonprofit Services, Care2

Ashley works with nonprofits to win advocacy campaigns, build lists of supporters and drive traffic to their website or cause. Prior to joining Care2 6 months ago, Ashley spent 10 years at the Student Conservation Association (SCA) where she helped young people start careers in conservation. During that time she traveled throughout the Southeast United States visiting National Parks, Forests, Refuges, Historic Sites and other public lands to partner with land managers. She helped build programs for hundreds of young people to volunteer on their public lands. Ashley has been an invited speaker and presenter at several conferences.