If you are running any sort of paid list acquisition or list engagement you need a system of cohort tracking and reporting. Beyond thinking about just your email “list,” what you really have is a series of cohorts or groups within your lists and they likely have shared behaviors. This training is about digging into the nuts and bolts of tracking and strategy.
When doing paid list acquisition or engagement it’s important to know and track cohort behavior over time as part of a true list and engagement strategy.
This training session is led by expert engagement strategist Brad Schenck, author of The Digital Plan | Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.
In this webinar, he'll cover:
Your key takeaway: Strategic knowledge and templates to develop your own cohort tracking.
Brad A Schenck has been driving engagement via the internet for over a decade. Recently publishing the 2nd Edition of The Digital Plan | Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals. and launching an online training community with the same name www.TheDigitalPlan.com
Brad was a core part of President Obama’s 2012 battleground state digital strategy and took on the role as the first Digital Training Director for a Presidential political campaign. Other important roles he’s held: Regional Digital Strategy in 2010 for the Democratic National Committee working with senatorial, gubernatorial, and congressional races, National Day of Service Digital Manager for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy for field campaign, Rainforest Action Network Digital Engagement Director, Head of Engagement for Vote.org.
In 2016 he took on local and national issues helping drive engagement for school board, propositions and local elections. All of that in the background while running groundbreaking registration and GOTV programs for Vote.org
Since 2016, Brad has been working directly with a range of local and international organizations on their digital strategy and leading training with The Digital Plan.